When it comes to link building, there are several factors that abound. These factors are critical to making your site rank high on search engines like Google. Now apart from link building, another extremely important factor is the text we use for our links.

These links may either lead out of your site or into your site. These texts are known as link texts or anchor texts. But unknown to most webmasters is the fact that Google uses an algorithm that keeps a very close tab on these words.

Back in the day, the use of keywords to stuff anchor texts used to be effective. This was cool until Google found a way around the trick by monitoring your choice of linking words. It also notices how frequently you use the words.

Now, this gave rise to the optimization of anchor texts and that is what this piece is about. Stick around and I’ll unveil to you a few things you can do to optimize your anchor texts. But before we get into that, I’d like you to have a fair idea of how an anchor text looks.

How an Anchor Text Looks

Anchor texts usually have colors that distinguish them from the other texts surrounding them. They are clickable texts with colors that make them obvious and they’re mostly underlined. A good anchor text tells readers why they have to click on the link.

This is done by giving them an idea of what to expect if they open the link. Furthermore, a good anchor text not only helps give search engines context but can compel people to click on the link.

An anchor text serves the purpose of describing the content it links to. It also appeals to readers in a way that compels them to click. Search engines can clearly see the relevance of the linked content because both the URL and the anchor text correspond.



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FKelso Premium
Good information, Israel, though I'm still a bit confused about what an anchor text is. Will have to study up.
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Israel17 Premium
Hey Fran, sorry about the confusion! An anchor text is a phrase made clickable for the audience and used to redirect visitors to a related post on your blog. This is helpful for building internal links and optimizing for organic search. Let me know if you understood the summary!

Israel Olatunji
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FKelso Premium
I understand...it's like the phrase in the story you highlight and then add a link. Is that correct?
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Israel17 Premium
Perfectly correct, Fran! Brilliant! That's what anchor texts look like. Thanks for reaching out!

Israel Olatunji
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lesabre Premium
Thank you for the tutorial Israel.

Best wishes,

Michael
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Israel17 Premium
Hey Michael, thanks for leaving a thought! Much grateful! Glad it came in handy! The proper use of anchor texts will help improve your website SEO in search results.

Israel Olatunji
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Claudiojuan Premium
Excellent tutorial Israel about anchor text and its importance for our readers and also for Google. I will save it for future reference.
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Israel17 Premium
Thank you so much, Claudio! Glad you bookmarked this training for your future use! Anchor text is an important SEO factor that determines how you improve your website ranking on SERPs. Thanks again!

Israel Olatunji
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Jessiefido Premium
Fantastic information as always Isreal!

I knew that adding links was important for improving SEO, but you have opened my eyes to a whole different realm of their relevance.

Thanks my friend, I hope all is well with you.
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Israel17 Premium
Yeah, thanks for your comment, Jessiefido! Glad it came in handy! Anchor texts are useful when it comes to optimizing a site for search rankings.

Israel Olatunji
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Israel17 Premium
Yeah, thanks for your comment, Jessiefido! Glad it came in handy! Anchor texts are useful when it comes to optimizing a site for search rankings.

Israel Olatunji
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davehayes Premium
Excellent training Israel and at the right time as this was next on my to do list. Superb stuff

I have also bookmarked the other trainings linked in this post.
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Israel17 Premium
Much appreciated, Dave! Glad you found my Anchor Text tutorial and the rest useful! See you at the top soon!

Israel Olatunji
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davehayes Premium
You bet
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Israel17 Premium
You're welcome, Dave! Thanks for being awesome!
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