When it comes to link building, there are several factors that abound. These factors are critical to making your site rank high on search engines like Google. Now apart from link building, another extremely important factor is the text we use for our links.

These links may either lead out of your site or into your site. These texts are known as link texts or anchor texts. But unknown to most webmasters is the fact that Google uses an algorithm that keeps a very close tab on these words.

Back in the day, the use of keywords to stuff anchor texts used to be effective. This was cool until Google found a way around the trick by monitoring your choice of linking words. It also notices how frequently you use the words.

Now, this gave rise to the optimization of anchor texts and that is what this piece is about. Stick around and I’ll unveil to you a few things you can do to optimize your anchor texts. But before we get into that, I’d like you to have a fair idea of how an anchor text looks.

How an Anchor Text Looks

Anchor texts usually have colors that distinguish them from the other texts surrounding them. They are clickable texts with colors that make them obvious and they’re mostly underlined. A good anchor text tells readers why they have to click on the link.

This is done by giving them an idea of what to expect if they open the link. Furthermore, a good anchor text not only helps give search engines context but can compel people to click on the link.

An anchor text serves the purpose of describing the content it links to. It also appeals to readers in a way that compels them to click. Search engines can clearly see the relevance of the linked content because both the URL and the anchor text correspond.