Webinars are steadily growing in popularity, due to the immense benefits they offer. Sometimes, it makes business sense to create content in multiple formats – like having a blog post repurposed into both video and audio formats.

Yea, it's a great way to reach out to a wider audience, gain more traffic, even more income. You can engage a wider audience, create evergreen content, and even enjoy higher product sales. If you're yet to use, or even consider webinars as part of your SEO toolkit, then this training is for you.

Even if you've published webinars in the past, I'm sure you will find this tutorial of value to you. Without much ado, let us delve into the world of webinars with a brief introduction.

What is a Webinar?

In its most basic sense, a webinar is a business tool that is used to educate, inform, and train people. These people could be new prospects, leads, or even customers.

A webinar is actually a word that was coined from two different worlds, which are "web" and "seminar" – meaning that it is a web version of a seminar or a seminar that is delivered over the web.

And for this, we have a number of software designed for webinars, such as Zoom, GoToMeeting. etc. Webinars can either be live broadcasts or recorded broadcasts.

Whatever options you choose to use for your webinar, you can still achieve your set goals.