What Is a Niche Website?
If you go and check for the definition of the term "niche", you'll see that it means a "smaller part of a bigger market".
If you apply it to online businesses you'll find that:
A niche site is a blog (or a site) that covers a specific topic that a small group of individuals within a bigger related market share amongst themselves.
But... what does that mean? -- you might ask.
- A small group of individuals who share a specific interest in a bigger related market is what it is called a "niche".
- "Niche" is a smaller part (a subset) of a bigger market.
- The small group of people's specific interest is usually translated as "search term" (a keyword or a keyphrase), they use on Google or other search engines to find related information or products on the internet.
Here's a cartoon I drew so you can easily get the "picture".
Say you're looking at the "fishing" market -- represented as zone 1 in the image.
A niche (smaller part) of the "fishing" market would be "river fishing" -- zone 2 in my cartoon above.
If you went further down in you niche discovery process (something that is called "niching down"), you'd find the “river fishing for trout” niche -- zone 3 in the image.
Niche down even more... you'll find the “river fishing for trout books” niche -- it's zone 4 of the image.
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