PAGE 1 – What is a niche and how you can make money from it
PAGE 2 – How to break down a niche and find sub niches
PAGE 3 – Examples of popular niche markets
PAGE 4 – Finding different niches you are already involved with
There is no doubt that Wealthy Affiliate is the premeire online business building and training resource for those selecting a niche and becoming affiliates of companies that supply that niche. However too often I see many new members struggle to find a niche, always asking, what is a niche?
WE ARE ALL INVOLVED IN MANY NICHES
So what exactly is a niche? We are all involved in many different niches every single day but for some reason people cannot grasp that simple fact. Perhaps they just do not know the meaning of the word niche. Though there are a few definitions of the word, let me give you the one that pertains to affiliate marketing.
A niche is an area of a market specializing in one type of product or service. On the upcoming pages of this tutorial I will be giving you examples of some popular niches and how you can break them down into a more focused or specialized sub niche.
When you decide on what that sub niche will be from that more broad niche market, you can then effectively begin to make money within that specific market. And even though the niche market may have several products associated with it, you always want to start out focused and grow broader.
MAKING MONEY WITHIN A NICHE
Obviously in order to make money in a niche you first have to select a niche and then focus it down to a specific sub niche of the broader niche market. Before I continue let me give you the definition of what is niche marketing and then how affiliate marketing ties into it.
Niche Marketing – Creating and concentrating all of your online marketing efforts on a small specific and well defined segment of the population. A niche can be created by identifying the needs, the wants, and requirements that are either being poorly supplied or not at all by other people or companies.
For example, a popular niche market is the cosmetics market for African American women. Naturally face makeup is going to need to be different for women with various shades of darker skin than those with lighter skin. Choosing this niche has been proving to be quite profitable.
In order to make money in this particular niche, as is with all other niche markets, you will then have to become an AFFILIATE of various cosmetic companies or retail outlets like Amazon that sell this kind of makeup online. These companies and retail outlets will be paying you for your marketing efforts.
By creating content that promotes your niche and directs your website visitors to these companies via affiliate ads/links, you are now engaging in affiliate marketing. Basically you are promoting other people’s products and directing them to the places that sell these products. In return you get paid a commission.
NEXT UP = How to break down various different niches into sub niches
in other words sometimes competition is good and you can get good at other parts of attracting customers
Reply
I'm new to this and am still trying to create my website. I bought a domain, gadgetsforanything.com and thought I would try to focus on a particular type each week e.g. emergency tools for the car, pet drinking fountains, charging stations etc. I have four different tools for getting out of the car in an emergency so could review each of them. I'm assuming I would then put a link (as an affiliate) to say, Amazon, REI, and so on.
Do you think this sounds OK? I'm having a hard time choosing a theme for the site, too many to choose from for me! :)
I'd value any thoughts you may have on the stuff I've talked about.
Thanks again, you are a goldmine of information.
I think your niche idea for helpful gadgets is a good niche and you will want to separate that niche into sub niches. Have a page for Car Gadgets, another for Pet Gadgets, and so on.
Make these pages as Parent Pages and create a drop down menu from them to include other relevant pages within that group. This way it will be easier for people should they want to only view gadgets in that particular category.
As for a theme, choose what you like. But remember, the more simplistic the better it will look on a smaller screen of a smartphone or tablet, which is the way a majority of people surf the internet now.
Yes I am a Star Trek fan and if I had time I would create an affiliate website in the Star Trek niche. The Star Trek Store has a great affiliate program and can be quite profitable for anyone wanting to get into this niche.
I even created a blog post about this niche and provided information on what payment details The Star Trek Store offers to those who become their affiliates. You can read my blog below. Check out the video it contains. Every Star Trek fan will love it.
http://legitimatejobfromhome.com/star-trek-items-for-sale-how-to-make-money-from-home
Great article, thanks for that
On a website like the one mentioned above by Ann, what would be your approach regarding sub-niches growth? Would you work on all sub-niches at the same time or work on each individual one till you run out of things to write and then move to the next one?
whoa, ive been banging my head trying to understand the meaning of a niche, and its 00:45 in the morning and i just read your article. and its finally hit me. you have explained it in such a simple way, even a thicko like me can understand it lol. not only have i understood it. i even did an example ie. i drew a simple house shape and with arrows going out 1 was named bedroom another named lounge etc etc last was garage. the i took each example ie the kitchen then i named all the sub niches in the kitchen, ie fridge,cooker etc etc. i settled for something in that house as my niche. my acheing head is now cured thanks to you.
ps I'm so following you now.
thanks again
David
You just need to take the broad niche and break it down into the smaller sub niches that are associated with it. And if possible break the sub niche down again.
Not all sub niches can be broken down. But here is a broad niche that can be broken down many times. The Automobile niche.
Sub Niches...
Muscle Cars -> Chevrolet -> Corvette -> Classic Corvette -> After-Market Chrome Products
The After-Market Chrome Products for classic Corvettes would be my final focused down niche dealing with products like bumpers, bumper guards, wheels, mirrors, shift knobs,...
For example - dog beds for small dogs as a niche will have a category and a page. The same can be done with another niche such as wheat free canned senior dog food.
Thanks very much.
For example ... I've become fairly decent using my desktop computer, but I don't consider myself a "Computer Geek". So how would I compete with the Geek competition in say the "Computer" micro niche you listed ... USB flash drives?
Though you may never out-perform the computer geek, does not really matter. You do not need to out-perform but rather provide enough information to share in the revenue stream for that particular niche market.
