6. Driving Traffic to Landing Pages
Once you have set up a landing page, what else do you need? Visitors, of course. Landing pages will not work if people are not landing on them.
So, how do we get people to land on your landing page? There are a lot of options. Here are some of the more common sources of traffic to landing pages.
6.1. Paid Search Traffic
Google and most of the other search engines include paid advertising.
Head over to Google and type in Wealthy Affiliate in the search bar. What do we see at the top of the search results?
At the very top, you see pay-per-click ads. If you click on one of them, it will usually take you to a landing page.
It could take you to a homepage. But when a site owner is paying for clicks, they would want to get a return on their investment. And that means that if people land on a home page, they could get distracted by so many things. Landing pages would increase the chances of conversion.
So, ads can be a source of the required traffic to your landing page.
6.2. Paid Social Traffic
We have all used social media sites like Facebook, Instagram, Twitter, or LinkedIn. On these platforms, we share information such as our age, gender, and interests. So, as a marketer, you could use this information to target people. Chances increase when you only send targeted visitors to your offer.
6.3. Email Campaigns
Imagine that you are surveying people around the world. There are only two questions in the survey. Do you have a social media account? Do you have an email account?
What would you anticipate the results would be? There is an estimate of 4 billion email users. That means that more than half the planet has an email account.
On the other hand, the cost is an important point. Reaching out to people by email costs less than the previous two traffic sources (paid ads on Google or social media).
Thus, email campaigns are an attractive way of sending traffic to your landing page.
6.4. Organic Search Traffic
I am sure you have heard the term organic traffic before. Wealthy Affiliate specializes in teaching students how to drive organic traffic to their sites. That is visitors that come in from an unpaid source.
Do you remember the example of the Google results presented earlier? After the ads, there is a section of search results that got there without paying Google.
So, you could work to rank well on Google. And then send that organic traffic to your landing page.
Wrapping up
There are many other ways to send traffic to your landing pages. The ones just mentioned are the most popular.
Now that you have a clearer understanding of a landing page, would you like to build one? Do you have an offer that is too good to refuse? Feel free to ask any questions or leave comments in the section below.