6. Driving Traffic to Landing Pages

Once you have set up a landing page, what else do you need? Visitors, of course. Landing pages will not work if people are not landing on them.

So, how do we get people to land on your landing page? There are a lot of options. Here are some of the more common sources of traffic to landing pages.

6.1. Paid Search Traffic

Google and most of the other search engines include paid advertising.

Head over to Google and type in Wealthy Affiliate in the search bar. What do we see at the top of the search results?


At the very top, you see pay-per-click ads. If you click on one of them, it will usually take you to a landing page.

It could take you to a homepage. But when a site owner is paying for clicks, they would want to get a return on their investment. And that means that if people land on a home page, they could get distracted by so many things. Landing pages would increase the chances of conversion.

So, ads can be a source of the required traffic to your landing page.

6.2. Paid Social Traffic

We have all used social media sites like Facebook, Instagram, Twitter, or LinkedIn. On these platforms, we share information such as our age, gender, and interests. So, as a marketer, you could use this information to target people. Chances increase when you only send targeted visitors to your offer.

6.3. Email Campaigns

Imagine that you are surveying people around the world. There are only two questions in the survey. Do you have a social media account? Do you have an email account?

What would you anticipate the results would be? There is an estimate of 4 billion email users. That means that more than half the planet has an email account.

On the other hand, the cost is an important point. Reaching out to people by email costs less than the previous two traffic sources (paid ads on Google or social media).

Thus, email campaigns are an attractive way of sending traffic to your landing page.

6.4. Organic Search Traffic

I am sure you have heard the term organic traffic before. Wealthy Affiliate specializes in teaching students how to drive organic traffic to their sites. That is visitors that come in from an unpaid source.

Do you remember the example of the Google results presented earlier? After the ads, there is a section of search results that got there without paying Google.

So, you could work to rank well on Google. And then send that organic traffic to your landing page.

Wrapping up

There are many other ways to send traffic to your landing pages. The ones just mentioned are the most popular.

Now that you have a clearer understanding of a landing page, would you like to build one? Do you have an offer that is too good to refuse? Feel free to ask any questions or leave comments in the section below.



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MHaber Premium
The training was simplified and clear. That's the way it should be from visual training! Very good subject for the community, so keep it rolling Henry.
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Henry-II Premium
Hi Michael,

Thank you for the compliment. I was trying to do just that. To simplify the content enough so that any reader could understand.

Thanks for the encouragement to publish more training like this.

I hope it's going well with your sites and online projects.
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Parameter Premium
Hi Henry,

I must say that your descriptive way of destinguishing between the land page and home page really got me fascinated. Thank u
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Henry-II Premium
Hi Ayodeji,

Thanks for letting me know that you found the comparison with Venetian canals helpful.

When learning something new, I have always loved it when instructors come up with examples.
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ElodieF4321 Premium
Thank you for that insightful training, I did receive some helpful information. Keep it coming
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Henry-II Premium
Hi Elodie,

I am glad you found the training helpful. If you like this type of content then I will keep publishing more periodically.

I hope everything is going well with your sites. All the best.
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ElodieF4321 Premium
Quick question, how do I add a landing page to my site. I have a home page do you think it requisite to add a landing page?
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Henry-II Premium
Elodie,

Good question. Thanks for asking. Jay here at Wealthy Affiliate has some training on how to launch a landing page. Jay always explains things in a way that is easy to understand. Step by step. I feel you should go check it out whenever you have a chance.
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Henry-II Premium
ElodieF4321 Premium
Thank you for the information, will check it out.
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Henry-II Premium
You're welcome, Elodie. If you happen to have more questions after Jay's videos, don't hesitate to come here and ask.
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JKulk1 Premium
What a clever way to portray exactly what a landing page is, what it is used for , and the difference types. Thank you Henry. Jim
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Henry-II Premium
Thank you for sharing your approval of the illustration used to portray a landing page. I felt it helped us see how landing pages differ from other types of pages.

Sometimes simple metaphors do a great job when we're just starting. I hope this content is beneficial for the community.
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Israel17 Premium
What an amazing, well-presented tutorial, Henry! Glad you explained the way to get people to a landing page in clear steps! Kudos!

Israel Olatunji
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Henry-II Premium
Hey Israel,

Thank you very much! It's an honor to receive these encouraging words from you.

You have helped our community with good training and tutorials. I will always be grateful. And not only I but all the community too. So, your comment means a lot to me.
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Israel17 Premium
Glad to hear it, Henry! Thanks for the compliments, my friend! Much appreciated!

Israel Olatunji
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