When we imagine a website, we imagine a set of many pages. A person that visits a website can navigate through it. They can perform quite a few tasks.

1. What is a landing page?

In contrast with a website, a landing page is a standalone web page. Its purpose is to achieve a single goal. Have you heard the term Call to Action before? It means to invite your visitors to do something specific. You have probably heard this term or seen its abbreviation, CTA.

The goal of a landing page is to have visitors follow the CTA. Using CTA is the best way to increase conversion rates.

2. Is a landing page any page where a visitor lands?

Technically that would be true. But when you hear the landing page term, it usually refers to a page with a CTA. You will not be able to navigate from a landing page.

3. Is a landing page the same thing as a home page?

Technically a landing page could be a home page. However, most marketers think of two different types of pages. From a home page, you can navigate the site. There are many links you can click. But a typical landing page will have only one proposed choice.

The purpose of a home page is very different from that of a landing page.

Here is an example of how typical landing pages and home pages look.


Usually, a home page has a lot of links. And a landing page has only one. We see in the example above that the homepage has seven links (represented by the red squares). At the top, there are the Blog, Gallery, and FAQ buttons. Then there are some illustrations. And below them are more links. These links are: Attractions in Venice, Plan Your Ride, and About Us. And at the bottom, there is a language selector.

However, the landing page in the example above has only one link, Buy Tickets.



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MHaber Premium
The training was simplified and clear. That's the way it should be from visual training! Very good subject for the community, so keep it rolling Henry.
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Henry-II Premium
Hi Michael,

Thank you for the compliment. I was trying to do just that. To simplify the content enough so that any reader could understand.

Thanks for the encouragement to publish more training like this.

I hope it's going well with your sites and online projects.
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Parameter Premium
Hi Henry,

I must say that your descriptive way of destinguishing between the land page and home page really got me fascinated. Thank u
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Henry-II Premium
Hi Ayodeji,

Thanks for letting me know that you found the comparison with Venetian canals helpful.

When learning something new, I have always loved it when instructors come up with examples.
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ElodieF4321 Premium
Thank you for that insightful training, I did receive some helpful information. Keep it coming
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Henry-II Premium
Hi Elodie,

I am glad you found the training helpful. If you like this type of content then I will keep publishing more periodically.

I hope everything is going well with your sites. All the best.
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ElodieF4321 Premium
Quick question, how do I add a landing page to my site. I have a home page do you think it requisite to add a landing page?
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Henry-II Premium
Elodie,

Good question. Thanks for asking. Jay here at Wealthy Affiliate has some training on how to launch a landing page. Jay always explains things in a way that is easy to understand. Step by step. I feel you should go check it out whenever you have a chance.
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Henry-II Premium
ElodieF4321 Premium
Thank you for the information, will check it out.
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Henry-II Premium
You're welcome, Elodie. If you happen to have more questions after Jay's videos, don't hesitate to come here and ask.
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JKulk1 Premium
What a clever way to portray exactly what a landing page is, what it is used for , and the difference types. Thank you Henry. Jim
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Henry-II Premium
Thank you for sharing your approval of the illustration used to portray a landing page. I felt it helped us see how landing pages differ from other types of pages.

Sometimes simple metaphors do a great job when we're just starting. I hope this content is beneficial for the community.
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Israel17 Premium
What an amazing, well-presented tutorial, Henry! Glad you explained the way to get people to a landing page in clear steps! Kudos!

Israel Olatunji
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Henry-II Premium
Hey Israel,

Thank you very much! It's an honor to receive these encouraging words from you.

You have helped our community with good training and tutorials. I will always be grateful. And not only I but all the community too. So, your comment means a lot to me.
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Israel17 Premium
Glad to hear it, Henry! Thanks for the compliments, my friend! Much appreciated!

Israel Olatunji
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