When we imagine a website, we imagine a set of many pages. A person that visits a website can navigate through it. They can perform quite a few tasks.
1. What is a landing page?
In contrast with a website, a landing page is a standalone web page. Its purpose is to achieve a single goal. Have you heard the term Call to Action before? It means to invite your visitors to do something specific. You have probably heard this term or seen its abbreviation, CTA.
The goal of a landing page is to have visitors follow the CTA. Using CTA is the best way to increase conversion rates.
2. Is a landing page any page where a visitor lands?
Technically that would be true. But when you hear the landing page term, it usually refers to a page with a CTA. You will not be able to navigate from a landing page.
3. Is a landing page the same thing as a home page?
Technically a landing page could be a home page. However, most marketers think of two different types of pages. From a home page, you can navigate the site. There are many links you can click. But a typical landing page will have only one proposed choice.
The purpose of a home page is very different from that of a landing page.
Here is an example of how typical landing pages and home pages look.
Usually, a home page has a lot of links. And a landing page has only one. We see in the example above that the homepage has seven links (represented by the red squares). At the top, there are the Blog, Gallery, and FAQ buttons. Then there are some illustrations. And below them are more links. These links are: Attractions in Venice, Plan Your Ride, and About Us. And at the bottom, there is a language selector.
However, the landing page in the example above has only one link, Buy Tickets.