What are My Landing Page Options?
Once you have joined Wealthy Affiliate you will begin to hear people talking about landing pages and wonder if you should have one? It can be very confusing as you can have landing pages without having a website and there are offers made to create one in your autoresponder as well.
What will work best for you and where should you create a landing page?
First, let me say that a landing page is designed to turn a reader or looker into a customer, it is a very specific page. There are 3 types of landing pages that can help you to convert your traffic at higher rates depending on how well they are written.
Two are created on your website, either you can use a WordPress plugin for landing pages (a lot in the community use the Elementor plugin) or you can create a normal post in your dashboard. The other one is created in your autoresponder to encourage people to subscribe (or you can have a simple pop-up instead) this way you can auto email these people and build your list.
The 3 Types of Landing Pages
- Paid Advertisement (PPC) > Your Landing Page > Affiliate Link to Product Merchant.
- Internal Call to Action > Website Landing Page for one product
- Subscriber Landing page on your website > Email address collector.
Thank you
Nat
Reply
I can honestly say I don't know why that has happened. Perhaps you could ask the technical people here as I've never heard of that happening before.
Perhaps put the question in a blog here as you will then have all the community in with ideas. Diane or Abie may have come across it before, you could perhaps PM them to ask.
Sorry, I can't help.
Lily
What you are describing here is one type of landing page.
Many years ago (sorry not sure when) Google defined a landing page as being any page that a visitor lands on as a result of clicking a SERPS result.
Over the years marketers have defined and given names to landing pages to make it easier to clarify specific purposes for such pages. Probably the most obvious is "squeeze page" meaning a landing page designed to encourage someone to give you their email address.
Google actually doesn't like marketing or sales pages turning up in SERPS! They want SERPS to show paid adverts or organic content.
These facts don't detract however from the value of your information on the different types of marketing and sales landing pages.
:-)
Richard
I agree with what you are saying. Google doesn't want to see these promo landing pages they should be a link from an informative article or review. they have a specific place in our marketing.
Thanks
Lily
Try this link, it's also part of the Bootcamp course. An Introduction to PPC on Bing Ads Lily
