If you are starting to do paid advertising for your blog, then you should definitely look into Facebook ads! There are many types of Facebook ads that you can create. One that is not very well explained, and not discussed a lot is the Facebook Dark Post option. It sounds ominous, but it just means that your Facebook Page creates an ad from an unpublished post.
Unpublished = in the "Dark"
Try them out, and see if you can get your CPC down!
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