Meta Robots

This Meta tag determines whether search engines should crawl web pages or not. It not only determines, but it tells how the crawling should be done.

This is a very important tag; it determines whether or not your website will be considered for the ranking. So, if you don’t get it correctly, you hamper your site’s ranking chances. Below are common values associated with the tag.

• Follow – This value gives the bots the go-ahead to crawl.
• Noindex – This value instructs the bots against indexing pages.
• Index – This value gives the bots the go-ahead to index pages.
• Nofollow – This value instructs the bots against crawling.

Meta Description

When you’re navigating a Google search page, the Meta description is the descriptive text in blue. It is found just below the page title. It is an attribute that can influence click-through rates and it’s a summary in a search result.

You gain more clicks when you use Meta descriptions. Make sure you don’t exceed 140 characters for your description. The following are some tips you can use to write page titles and descriptions for SEO.

• Make sure that your titles and description clearly show how you intend to meet the needs of your readers.
• Urge your users to take an action.
• Always put out content that people will find valuable.
• Each landing page should have only one keyword assigned to it at the beginning of your page title.

Meta Viewport

When browsing sometimes, the way web pages look on your desktop is different from how they look on mobile phones. You may even scroll down and see where they prompt you to either use a desktop version or mobile version.

All this is what the Meta viewport does. It instructs web browsers on how to display web pages depending on the size of the screen. Tablets have their version, desktops have theirs, and mobile phones have their own.

The Meta viewport tag is vital to search engines because, at some point, web pages optimized for mobile view ranked high.