Look, here's the deal...

If you really , really want to do well in your niche, you're gonna have to FIND the time.

The days of relying only on Google to bring you traffic, followers, and email list subscribers are fading quickly.

Even when it was "easy" to get Google to do this - NOTHING beats having people find you in non-commercial spaces online, liking what they read, and then actively wanting to find your site.

That's how you build fans.

Fans are the ones that voluntarily link to your site and your content.

Fans are the ones that Tweet, Like, and +1 your stuff.

While other site owners are out there working on the current "scheme of the day" to get those Likes, Tweets, and back links - those out there in their niche community are getting them without any tricks or software.

Their fans are doing it for them.

Here's another point you should keep in mind...

Being "everywhere" actually SAVES you time!


Because when you are out there actively and genuinely participating in a niche community, you have your finger on the pulse of that niche.

  • You KNOW what people are talking about.
  • You KNOW what people want to learn.
  • You KNOW what questions they ask.
  • You KNOW what questions you can research and ANSWER.

If you're active in your niche community, it's VERY easy to come up with site content ideas - no keyword tool required!

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Recent messages
jatdebeaune Premium
What good advice! It's a no brainer when you think about it. It's the best way to make yourself heard, especially when you have something special to offer people. Winners all around. Thank you Jennifer.
Apina Premium
Awesome tip, I definitely agree becoming part of a community is key to success in any business, on or offline
Laursen Premium
Great post Jennifer. Thank you for sharing this. :-)
JonnyX Premium
Classical example of my old family bar business (or any business for that matter!) in the early nineties, business grew only from good service which in turn lead to word of mouth referrals which in turn lead to good reputation and then ultimately successful business. Solid foundation for good business! Simple search and rankings are so very one dimensional for longevity and established reputation. Good post, Jennifer!
morlandroger Premium
As always Jennifer clear and to the point. Got me thinking about a few things I could do to really engage more with my target audience, particularly in the fields that I am enthusiastic about.