Search engines like Google, Bing & Yahoo are interested in ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.


SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.
  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through of SiteContent, showing you around the platform and how to best benefit from it.

 

DISCUSS VIDEO: Creating Your Initial Framework of Content

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.


Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).


Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1:Choose your website to Publish to. In this case it will be my "realdealaffiliate.siterubix.com" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.


Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change YOURDOMAIN.com => Your Website URL

In the case of my website, I changed it to basketballskillsanddrills.siterubix.com. There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change YOUREMAIL@YOUREMAIL.com => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the YOURDOMAIN.com and YOUREMAIL@YOUREMAIL.com to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

**Note: Your Privacy Policy is duplicate content because it is a stand document. SiteContent is going to warn you about this when you attempt to publish, and that is completely fine. Publish anyways, we are going to be blocking the search engines from seeing this.

After you publish your Privacy Policy, you are going to want to log into the back office of your website (Wordpress Admin area) through the SiteManager or through SiteContent. When you are within the editor for this page, scroll down to the bottom of the page and you will see the following settings.

Check off the Robots Meta NOINDEX and the Robots Meta NOFOLLOW. These will make sure this page (which is all duplicate content) does not get indexed in Google. The Privacy Policy is the ONLY page you want to do this for as it is duplicate content.

Task 3: Create a Menu

Your next task is going to be setting up your initial navigation on your website. The default Wordpress menus work in very strange ways and can be quite awkward, which is why we want you to create a Custom Menu and understand how to use them right from the outset of your business.

Navigation is going to be a critical element to your user experience moving forward and ultimately your rankings (as Google ranks sites with proper navigation better), so this is an important step here.

I have created a video walking you through the process of creating custom menus. You can check it out below.

 

DISCUSS VIDEO: Creating Custom Menus and Navigation

There are a few simple steps to creating a custom menu. The first thing you need to understand is where to find the Menu management section within your Wordpress admin area.

Under the Appearance, click the Menus sub heading.

This will take you to the custom menu creator. Under the left tabs, you are going to see a Pages section. Posts are not added to your navigation by default, so you are going to need to click the Posts tab and it will show a list of your Posts.

In this case, we have only create the About Me page. Click the check box associated with that, and then click the Add to Menu.

**Note: Most themes by default will add Pages to the top menu, but if you don't see your Privacy Policy within the Menu Structure section, you will need to add that.

Your About Me page has now been added to your menu structure.

Once added to your Menu Structure, you can reorganize your menu in any way you like, i this case I am going to add my About Kyle pager above the Privacy Policy, which is going to put it to the "left" of this within the live menu on my website.

Under Menu Settings, I am also going to make the Display location, Main Menu. Check this box as this will put this menu as your main navigation at the top of your page. Upon doing this, click the "Save Menu" button and you are set.

For example purposes, here is what my live website looks like with my newly updated menu.

We are all set here. You have accomplished A LOT in this lesson alone. You have not only set up your initial content framework on your website, you also have your initial navigation set out. Nice work!

Tasks 0/4 completed
2. Create Your About Me POST
3. Create Your Privacy Policy PAGE
4. Create Your Initial Menu Structure


Top Helpers in This Lesson

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Recent messages
zydegeaux Premium
Kyle, I am taking the Affiliate Bootcamp because I want to start marketing the Wealthy Affiliate along with a few other MMO products. Looking at the list of possible target audiences many people fit into more than one of those categories.

Are you saying to target one of those many targets listed? For example a middle class person might have a mortgage, want to quit his job and learn to make money online as well as be a baby boomer about to retire, have real estate investments as well as medical bills.

And you listed many other targetable categories within the MMO niche. At this point I am just seeking guidance, I am building a website I am calling Laptop Jobsite mainly because that is also the name of my domain.
Reply
RDulloo Premium
hey Neil. I don't know if you'll get an answer from Kyle, but I would recommend that you try to be as specific to a niche as possible, but if it overlaps, then it's okay too! I guess it also depends on the products that you are reviewing, since mostly, the MMO niche would require you to do a lot of reviews.

This is my opinion and my thoughts, so I thought I would share.
Reply
zydegeaux Premium
Why wouldn't something that appeals to retired baby boomers with lots of medical bills also appeal to a 40 year old office worker with a mortgage who fears downsizing and wants to quit his job? All of those are sub niches to the MMO niche. By the same token why wouldn't a recent college graduate who can't get a job in his chosen field not be just as interested. My nephew graduated a year ago in horticulture and can't find a horticultural job.
Reply
SarahKerr1 Premium
It is unfair of you go offer students one course package, then when they believe their are making some kind of progress, you encourage them to upgrade, then they find themselves have to start from scratch once again. I have only been with you a few days, and already I am having regrets.
Reply
MsJeanK Premium
You shouldn't have to start all over again, Sarah. What makes you think that you do?
Reply
Pkizito1 Premium
I think Sarah is half way right
Reply
MsJeanK Premium
Reach out to Kyle if you have any issues. I didn't have to start again when I upgraded and neither should you. Maybe there is a system glitch.
Reply
will-ma Premium
Hie SarahKerr1, yes everyone is right you need to work through the training step by step. Try not to jump from one thing to another as it may confuse and overwhelm you. WA offers every thing you need but have clear goals that you set re: what you want to achieve. You can send a private message to Kyle if you have an issue - don't give up and work at a steady pace but consistently. All the best.
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Schermer Premium
Hi, I am wondering if really should post a Wealthy Affiliate review on my website because isnt it completely out of context to post that on a vegan protein powder themed one? And if yes, what can I write about to make my first review? A product ? The problem with that is that it seems very unaccurate because the only other post is my about me post.
I would be very grateful if someone could help me out here! :)
Reply
DianeScorpio Premium
Hi - this Bootcamp training course is for those who want to build a website about making money online and promoting WA.

If you have chosen your own niche subject, then you need to switch to the Online Entrepreneur course.
Reply
Goldtooth Premium
On the other hand, I have seen websites promoting hiking trails, and then still have a page or post promoting WA without batting an eye. So it can be done if you don't feel it is crossing channels. Or you could actually start another site along side of your current one.
Reply
PCohen1 Premium
Thanks Diane
I think I'll have to do the OEC 1st
The affiliate bootcamp will be option 2
Reply
PCohen1 Premium
I hope that the Ambassadors agree with me on this
I have been looking at websites on Google possibly with Adsense
(I don't know for sure) but lots of them have ads on the sites that are nothing to do with the nature of the site.
Example if you are on a site for Supplements let's say some of the ads could be fo home and garden. Thats an example. I think if your ad is subtle you can get away with it.
Its an old sales thing you go shopping for 1 thing and come back with something you never intended to buy.
The other way that was suggested to me was to write a blog or Article on how WA trained me to create the website and slip it in somewhere.
Good luck
Reply
DianeScorpio Premium
Hi - as regards Google AdSense, it selects which ads to display, depending on who is visiting the site, and what they have recently been searching for. Each visitor to your site will actually see something different.

So, if I have recently been searching for car insurance, then AdSense will display ads relating to that, regardless of what the website I am visiting is actually about.
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MsJeanK Premium
I have deleted the Privacy Policy from the main menu and put it in the side bar but it is now appearing in both! I added and deleted it again to / from the top menu but it will not budge. Not desperate I suppose, but if anyone knows how to fix it that would be great.

Best,

Jean
Reply
Kyle Premium Plus
Not a big issue here. You are in full control of these menus. You can add these custom menus to organize your top menu in any way in which you like, as well as create sub-menus (for themes that will support this). You can also use these custom menus to add within your side widgets on your website (within your sidebar).

Here is a tutorial on how to create custom menus: I use custom menus on all of my websites (over-ride that default menu). It allows much more control and organization....both good things!
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MsJeanK Premium
Ah ha! I just had to click 'manage locations' and that sorted it. Many thanks. : )
Reply
XferComplete Premium
Feedback please?

Trying to decide between two choices for my website home title:

Success With Des - Personal Affiliate Mentor

and

Success with Des - Affiliate Marketing Mentor

One of them sounds a bit more personal, and the other sounds a bit more concise. What do you all think?

My website is one promoting WA.
Reply
Warly10 Premium
Hi there,

What is the meaning of Des ?
Reply
Warly10 Premium
And i think the 2nd one seems better
Reply
XferComplete Premium
Hey there @Warly10! That is my nickname. My name is Destin, nice to meet you =)
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XferComplete Premium
Thank you for your feedback, @Warly10!
Reply
Warly10 Premium
Ok great then.

Go for it. Wish you all the best

And nice to meet you as well.
Reply
Amcphee1 Premium
Des
Welcom
i like the 1st one hits me personally yet they both good so go for it im sure it can be changed if later you don't think hey working ,,at the moment both good
Reply
Goganmweb Premium
then go destiny your affilliate mentor! i would click i was looking
Reply
Cerberus21 Premium
At the end of the day you have to be happy with your brand name. It was something I struggled with too. But if you like it that means other like minded individuals will like it too. Stay positive and keep moving forward.
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