Search engines like Google, Bing & Yahoo are interested in ONE thing. The most relevant content.
If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.
The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.
You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.
SiteContent, a Writer's Dream Platform
As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.
You can access the SiteContent platform through the Websites menu.
SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.
- 100's of critical grammar and spelling checks
- Duplicate content checker
- Automated publishing directly to your website
- Writing goals and accomplishments
- SEO analysis and checks
- Content structure analysis
- Ability to template content
- Vocabulary enhancement suggestions
This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.
It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!
I have created a little walk-through of SiteContent, showing you around the platform and how to best benefit from it.
DISCUSS VIDEO: Creating Your Initial Framework of Content
Task 1: Creating Your "About Me" POST
To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.
Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.
Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.
Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.
The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.
- About Me
- About NAME (ex. About Kyle)
- About SITE (ex. About Real Deal Affiliate, About RDA)
- About Us
The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).
Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.
This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.
After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).
Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.
Step 1:Choose your website to Publish to. In this case it will be my "realdealaffiliate.siterubix.com" website.
Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".
Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.
Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.
The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.
Task 2: Adding Your "Privacy Policy" PAGE
All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.
You are going to want to load up the Privacy Policy Template from your templates.
Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.
Change [YOURSITE.com] => Your Website URL
In the case of my website, I changed it to caloriemethod.siterubix.com. There about 10-11 instances of this that you will need to update within the Privacy Policy.
Then you will want to change:
Change [YOUR EMAIL] => Your Email Address
This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.
Upon updating the [YOURSITE.com], [YOUR EMAIL] and [FIRST NAME] to the appropriate details, you will want to Publish the Privacy Policy to your website.
Publish as a Page.
The reason you want to create this as a "Page", is so that it does not go to your homepage "blog roll", which by default a "Post" are added to.
Alright, nice work! We are now going to be taking these initial pages of content, and organizing them into a custom menu. This is what we are going to be covering in the next lesson.
Top Helpers in This Lesson
Warm regards,
Raymond
is very informative. For me, I am learning from the bottom up, what
is involve in building and setting up a website.
This knowledge no dough is also building my confidence as I go
through these learning procedures.
Thanks again Wealthy Affiliate.
I worked for Walmart for just over a year and it sent me further into the disabled list. A friend of mine worked for Walmart for over ten years and she did many different jobs. I remember she was always running around the store like a chicken with its head cut off. It took a toll on her body as well. Now she has a sit down job at our local court house.
My son works in receiving and unloads the trucks. He's only 36 and with his bad back, he comes home in pain all the time. I also have a cousin that just retired early because of the pain caused by working at Walmart. She was an assistant manager.
So, my target audience is going to be for people working at jobs that's killing them. However, I need some ideas for the niche. Please, does anyone have any suggestions? I would greatly appreciate it.
Kind Regards,
Thea
The direction I am going to be choosing for my business is: "Helping people become Successful Affiliate Marketers". And the brand name to be: "Sure Deal Affiliate". What do you think guys? Please help me with this, because if I mess up at the beginning, then it won't work.