What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

Top Helpers in This Lesson

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Recent messages
DCaribbeanQ Premium
Hi guys, I'm a little lost on the direction to take with my brand. I have researched a few niche keywords, I also know that I'd like to show people that there is really an authentic way to make money online after the tons of scams we always seem to wade through.
Warly10 Premium
Hi there,
If you"d like to show people that there's a way to make money online... Then this is the Making Money Online Niche.

Now, if you don't want this path, remember that a niche is something you're passionate about.

That said, find something that truly passionate, inspire you.
And ask yourself the question, how can I help people with that?

DCaribbeanQ Premium
Thank you
Kyle Premium Plus
Let us know if you need anything else Candy!
ChefSandiann Premium
Okay, I put links from amazon associates within a post if it is relevant to my reader. For example, I mention to use a specific coffee, and link it with Try a Columbian coffee. Send them off to a link that sells Columbinak coffee.

I include the exact affiliate link right before I mention the link. I feel like I am missing something because no one is clicking through.

I need a marketing course, perhaps. I am going batty.

My website is cookhealthfood.com. I post twice a week and once a week a post 2 cooking secrets.

If I put links in a post, I put about 4 all pertaining to the subject matter of the post.


DianeScorpio Premium
Hi - in effect you have the right idea. However, it is better to have a full, in-depth review of the products you wish to promote, and only have 1 affiliate link for every 500 words so as not to look "spammy". For example, in your favorite coffees post, it is 1000 words and has 10 links.

Basically, for each link, all you have is a couple of sentences to describe the product. You haven't given your personal opinion, why you like it, is it value for money, why should I buy this product rather than another one?

So, let's take Hawaiian coffee. You have said "Best from the Kona growing area of the Big Island, coffee berries grow throughout Hawaii. Fertile, volcanic soil is the key." Now, why should I click on that link and that buy that product? You haven't told me anything to persuade me. It reads like a Wikipedia entry.

Now, if you were to mention its gorgeous aroma, its unusual floral notes, the fact that its eco-friendly, that its been around since the 1800s, and uses an orchard sustainabilty program (all written in nice, persuasive language), then that's much more interesting and I would want to know more, and so, click on the link.

I hope you understand the difference. As it stands, your coffee post feels rushed, as though you are trying to cram in as many selling opportunities as possible, rather than than engaging your reader.
MsJeanK Premium
Diane's comments are spot on, but it's also good to know that when a website is new, you won't get many visitors as Google doesn't trust your site. Apparently it takes about 6 months to start seeing any traffic at which time you will hopefully start getting clicks.

Your site looks lovely btw and well done for getting so much content on.
ChefSandiann Premium
Hi Everyone,
I am unclear about promoting my affiliate links. I have already gotten banned from Share-a -Sale (very sad face.)

Now let me tell you what I understand for the reason why. Share-a-sale told me that there was a spike and no conversions. They thought I was doing something illegal and banned me.

I have NO clue what that even means. I am so disheartened. I read all of the Terms and Conditions. I feel so stupid because I don't know what most of it means.

I am in big trouble because now I am afraid to go forward. I have invested so much time in my blog and feel like I am going DOWN.

First of all, does anyone know how I can get savvy about this stuff. I read, look at comments from WA. Try to get clues from YouTube videos. Is there someone that can help me understand. I am continuing my blog twice a week, about 1000 words each blog. I am only including affiliate links that I think I am doing right. I have had no conversions. I wish I had been a marketing major instead of English.

I know this must be repetitive, but I am truly in need of help. I don't even know what I need help in.

Any advice would be GREATLY appreciated.

Warly10 Premium
Hi there,
First of all, what types of links do you include on your blog post ?

It's not because there's no conversion that they should ban you! There must be something else.

What's your website about ?
How many affiliate links do you put per post ?
Do you actually include an affiliate disclaimer to your posts ?
jimkl83 Premium
Hi all, I'm new to affiliate marketing and just went premium with WA yesterday. When I write my About Me page, do you suggest that I put a few white lies, 'fake it til you make it' or should I be completely honest?

If being completely honest, how do I structure it in such a way that people will trust me and want to sign up?
MattBlack Premium
Hi Jimkl ... a WA rookie here but have spent twenty years in marketing. For me intergrity is everything and honesty is always the best policy. Be clever and creative with your copy to avoid having to tell untruths. For example, talk about how something is changing your life or life changing but don't go into the details. The very fact you now spend an hour or two extra in front of your computer is technically "a change in your life" ... so you are being honest by making that statement but the detail behind it probably isn't as interesting. Try to create tonality in your copy, that tonality can say a thousand words without saying anything at all.
Miriammendo1 Premium
Great answer Matt 😊
Very informative because I also believe honesty is the best way.
RDulloo Premium
I agree with Matt. Even for me, when I first started, I never talked about my own success until I was making money. You should keep a general tone, while still including yourself in subtle ways. This results in the truth, and you can always cover yourself up.

For example, you could say "WA has changed my life, as well as the lives of so many people. Just take a look at their success stories." and then provide other people's success stories.

Sure, WA changed your life, but you're not getting into YOUR personal details here. WA could have changed your life, maybe in a way of learning more about what online business is about, not falling for scams anymore, etc.

You're not getting in the financial side of things for yourself, but you are also presenting other people's success as a way of reassuring your readers that WA works.

I hope this helps.. :)
Charles208 Premium
Honesty is the best way of life.
Cfisher80 Premium Plus
Hi Jimkl83, welcome to WA. I would always be honest as honesty will ensure that you have a strong brand which is dependable. Remember when as a kid you got caught for lying and how disappointed your parents said they were?

Imaging that on a business scale! perhaps it may be the nail in the coffin for you. If you dont know be honest and ask someone who knows it carrys a lot more credabillity than the story tellers of the online world.

Best of Luck in your business here. :)
JamesGardne1 Premium
Great idea, never thought of it.
Hi all

I'm new in this wonderful community. The few days I've been here have been wonderful. With all your positive posts I've been encouraged to take the next step.

I would like to extend my invitation to you all to help me with the niche. My first choice are homeschooling, natural remedies and counselling. From all you experiences, please help even with the ones that aren't my choices. I'll appreciate all your contributions.

Thank you in advance.
DianeScorpio Premium
Hi - you are currently in the Boot Camp training course, which is for those who want a website focused on the make money online niche.

If you want to use a niche of your own choice, such as those you have suggested, you need to switch to the Online Entrepreneur course, by clicking on the link below.
josefw Premium
I would go with what you are passionate about the most, the one you know the most about as well.
Thank you very much, I appreciate your support.