What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.

 

DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).


If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience


Top Helpers in This Lesson

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zydegeaux Premium
Kyle, I am taking the Affiliate Bootcamp because I want to start marketing the Wealthy Affiliate along with a few other MMO products. Looking at the list of possible target audiences many people fit into more than one of those categories.

Are you saying to target one of those many targets listed? For example a middle class person might have a mortgage, want to quit his job and learn to make money online as well as be a baby boomer about to retire, have real estate investments as well as medical bills.

And you listed many other targetable categories within the MMO niche. At this point I am just seeking guidance, I am building a website I am calling Laptop Jobsite mainly because that is also the name of my domain.
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RDulloo Premium
hey Neil. I don't know if you'll get an answer from Kyle, but I would recommend that you try to be as specific to a niche as possible, but if it overlaps, then it's okay too! I guess it also depends on the products that you are reviewing, since mostly, the MMO niche would require you to do a lot of reviews.

This is my opinion and my thoughts, so I thought I would share.
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zydegeaux Premium
Why wouldn't something that appeals to retired baby boomers with lots of medical bills also appeal to a 40 year old office worker with a mortgage who fears downsizing and wants to quit his job? All of those are sub niches to the MMO niche. By the same token why wouldn't a recent college graduate who can't get a job in his chosen field not be just as interested. My nephew graduated a year ago in horticulture and can't find a horticultural job.
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SarahKerr1 Premium
It is unfair of you go offer students one course package, then when they believe their are making some kind of progress, you encourage them to upgrade, then they find themselves have to start from scratch once again. I have only been with you a few days, and already I am having regrets.
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MsJeanK Premium
You shouldn't have to start all over again, Sarah. What makes you think that you do?
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Pkizito1 Premium
I think Sarah is half way right
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MsJeanK Premium
Reach out to Kyle if you have any issues. I didn't have to start again when I upgraded and neither should you. Maybe there is a system glitch.
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will-ma Premium
Hie SarahKerr1, yes everyone is right you need to work through the training step by step. Try not to jump from one thing to another as it may confuse and overwhelm you. WA offers every thing you need but have clear goals that you set re: what you want to achieve. You can send a private message to Kyle if you have an issue - don't give up and work at a steady pace but consistently. All the best.
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Schermer Premium
Hi, I am wondering if really should post a Wealthy Affiliate review on my website because isnt it completely out of context to post that on a vegan protein powder themed one? And if yes, what can I write about to make my first review? A product ? The problem with that is that it seems very unaccurate because the only other post is my about me post.
I would be very grateful if someone could help me out here! :)
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DianeScorpio Premium
Hi - this Bootcamp training course is for those who want to build a website about making money online and promoting WA.

If you have chosen your own niche subject, then you need to switch to the Online Entrepreneur course.
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Goldtooth Premium
On the other hand, I have seen websites promoting hiking trails, and then still have a page or post promoting WA without batting an eye. So it can be done if you don't feel it is crossing channels. Or you could actually start another site along side of your current one.
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PCohen1 Premium
Thanks Diane
I think I'll have to do the OEC 1st
The affiliate bootcamp will be option 2
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PCohen1 Premium
I hope that the Ambassadors agree with me on this
I have been looking at websites on Google possibly with Adsense
(I don't know for sure) but lots of them have ads on the sites that are nothing to do with the nature of the site.
Example if you are on a site for Supplements let's say some of the ads could be fo home and garden. Thats an example. I think if your ad is subtle you can get away with it.
Its an old sales thing you go shopping for 1 thing and come back with something you never intended to buy.
The other way that was suggested to me was to write a blog or Article on how WA trained me to create the website and slip it in somewhere.
Good luck
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DianeScorpio Premium
Hi - as regards Google AdSense, it selects which ads to display, depending on who is visiting the site, and what they have recently been searching for. Each visitor to your site will actually see something different.

So, if I have recently been searching for car insurance, then AdSense will display ads relating to that, regardless of what the website I am visiting is actually about.
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MsJeanK Premium
I have deleted the Privacy Policy from the main menu and put it in the side bar but it is now appearing in both! I added and deleted it again to / from the top menu but it will not budge. Not desperate I suppose, but if anyone knows how to fix it that would be great.

Best,

Jean
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Kyle Premium Plus
Not a big issue here. You are in full control of these menus. You can add these custom menus to organize your top menu in any way in which you like, as well as create sub-menus (for themes that will support this). You can also use these custom menus to add within your side widgets on your website (within your sidebar).

Here is a tutorial on how to create custom menus: I use custom menus on all of my websites (over-ride that default menu). It allows much more control and organization....both good things!
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MsJeanK Premium
Ah ha! I just had to click 'manage locations' and that sorted it. Many thanks. : )
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XferComplete Premium
Feedback please?

Trying to decide between two choices for my website home title:

Success With Des - Personal Affiliate Mentor

and

Success with Des - Affiliate Marketing Mentor

One of them sounds a bit more personal, and the other sounds a bit more concise. What do you all think?

My website is one promoting WA.
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Warly10 Premium
Hi there,

What is the meaning of Des ?
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Warly10 Premium
And i think the 2nd one seems better
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XferComplete Premium
Hey there @Warly10! That is my nickname. My name is Destin, nice to meet you =)
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XferComplete Premium
Thank you for your feedback, @Warly10!
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Warly10 Premium
Ok great then.

Go for it. Wish you all the best

And nice to meet you as well.
Reply
Amcphee1 Premium
Des
Welcom
i like the 1st one hits me personally yet they both good so go for it im sure it can be changed if later you don't think hey working ,,at the moment both good
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Goganmweb Premium
then go destiny your affilliate mentor! i would click i was looking
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Cerberus21 Premium
At the end of the day you have to be happy with your brand name. It was something I struggled with too. But if you like it that means other like minded individuals will like it too. Stay positive and keep moving forward.
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