What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

Top Helpers in This Lesson

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Dapbiang20 Premium
Hello! It's really an awesome training video which unable even a newbie like me to understand and take action. But only one query regarding my website and that is in my 'Tittle Setting ' section there is no 'Rewrite Tittle ' option and no 'Capitalize Tag and search option. Is this ok nothing to worry or I miss out something? Just want to confirm. Please help
Warly10 Premium
Hi there,

Don't worry about that.

Just keep following the training and you'll learn how to set all of that
Dapbiang20 Premium
Thanks a lots for your advice
SHAZ1963 Premium
Hi there, When I go into my Website, I do not see the Home Menu, all I see is Hello World!, is this a problem?
Also, am I allowed to mention and talk about "WA" on my about me post?, perhaps I am jumping the gun here?. The writing goal shows 93 words, but Kyle's example is definitely much more than 93 words, or is that the minimum one should have?
nathaniell Premium Plus
Every WordPress theme is different, so it's hard to advise on specific themes without having direct experience with that particular theme. That being said, there are a few basic strategies to follow for designing your website.

1. Learn about custom menus. You may have several menu "locations", and you'll see those options in the Menu area. Another thing people like to do (including myself), is to create Category Pages, so when someone clicks a menu item, it leads to a list of related posts. 2. Widgets control a lot! They're always in the sidebar, but you can sometimes add widgets to your header, footer, or blog posts too: 3. If you want to upload a logo (I recommend Fiverr.com for cheap, professional logos), then you may have to find the theme documentation for a specific size requirement. You can look up your theme name in Google and contact the theme creator, or try to add a dummy logo first, and your theme may make a size recommendation.

Some themes are clever and allow you to resize/crop right WordPress, while others require that you resize your image before uploading.

4. If you add images to specific areas like sliders, headers, or something else, the #1 issue people face is image size. Make sure you upload a high quality image with the correct dimensions to the area you want to upload. At the same time, images that are too big can cause issues with slow loading of your page!

You may have to experiment with this a bit, and it's why I usually recommend to go super simple with your first theme.

5. You can choose to have your "blog roll" on your home page or a static page (like a welcome page, for example). Totally up to you. Both styles work. Lastly, it's totally fine to go over the target word count. I'd write as much as you feel comfortable about yourself on your website.
mick1976 Premium
You should talk about yourself in the About Me post. Also, you need to go into the back office of your Theme and delete "Hello World". Your Theme is probably new and you right now have a little bit of content. In the first exercises, Kyle shows you how to delete that phrase in your back office.
SHAZ1963 Premium
Noted and thank you Mick
It says here that i can build up to 2 websites as a starter member and i already have one website already and i'm trying to build another one. but i keep getting a "You have reached your siterubix hosting limit. Upgrade to Premium and unlock up to 10 siterubix domains and custom domains!." message when i click "build my website". Why cant i build a second website?
DianeScorpio Premium
Hi - the rules changed in March. Anybody joining after that time can only have one free website.

To be honest, maintaining more than one site can be difficult and time consuming. You should focus all your time and energy on just one site.
tiscamanita Premium
I'm a bit confused here. If I sign up with WA, is it right I have a choice of setting up a niche website(s), and through them earning affiliate commission payments through the sales of items linked to my website paid to me by 'Amazon' for example, using the 'Online Entrepreneur Certification' training


Pushing membership of WA by various methods to earn sales commission (income) from WA only from when people join WA, that is yet to be explained to me through the Bootcamp training?

Have I grasped the crux of membership here?

Or can I do both, with the Bootcamp method in due course once earning, paying for my premium $49 per month membership of WA?
DianeScorpio Premium
Hi - yes, that's right. You are currently in the Boot Camp training which teaches you how to build your website in the make money online niche and promoting WA. This is very competitive.

Or you can switch to the Online Entrepreneur course to build a site on a subject you are interested in and promote related products.

It is not recommended to do both courses at the same time, as you would need a separate website for each one, which is quite difficult to manage until you have grasped the process of maintaining them.
tiscamanita Premium
Still a bit confused... what is the difference between the two. as far as i read they both make money. the online entrepreneur you produce a online niche website with a subject you are knowledgeable about and earn money from say 'Amazon'.

If you are saying the bootcamp makes money online with a niche website, and promoting WA too is the promotion of WA the only difference?

Sorry to sound a bit stupid here!
DianeScorpio Premium
No questions are stupid! Yes, they both make money. The difference is, that the Boot Camp training only relates to the make money online niche. So, all the articles on your website will be about different making money programs. It takes a lot of research and unless you are genuinely interested in that subject, could be difficult to write about.
In the main, your commission would come from referring new members to WA.

Most people prefer go start with their own niche subject such as travel, music, gardening etc and earn commission from promoting related products.
nathaniell Premium Plus
That's pretty much it.

The main course inside Wealthy Affiliate is the Online Entrepreneur Certification course. That is the 5 phase (50 lesson) series of courses walking you through the process of creating and growing a business within absolutely ANY niche that you want.

This is the course that most WA members do, and it's the one I recommend you start with. That way you can build a website about any topic you want!

Bootcamp is mainly for people who want to build a website in the "make money online" niche, and promote Wealthy Affiliate as one of their main affiliate program. This is a really good course too, but it focuses just on that one niche, and that one affiliate program.

Actually, if you finish the OEC course, I would recommend you do Bootcamp as well, since there's tons of great lessons in there about paid ads, branding, and other topics not featured in the OEC course, but I only recommend that you do it after you finish the main course.

That way you'll already be established in your niche, be more familiar with WordPress and affiliate marketing, and you can apply the bootcamp *principles* to your website as part of your growth strategy.

You don't have to do it though. Just if you have time! There's also lots of webinars from Jay and member-created training modules you could focus on as well once you're done with the main courses.
tiscamanita Premium
Thanks for your explanation. Grasped it now. Cheers!
tiscamanita Premium
Cheers for the explanation Nathaniell. Grasped the difference between the two now. Much appreciated!
I'm confused of this statement:

"The second that you go Premium, you are also going to get DOUBLE THE COMMISSIONS! Premium members get $23.50 recurring for monthly referrals and for yearly, you are going to get $175 recurring. A single sale, over time, can add up to several $1,000's and that is the beautiful part about recurring commissions.

As a Premium member you are also going to get affiliate credit for all domains that your referrals sale, as well as well a $1 credit for all referrals that end up setting their profile image/description up. These can add up and you can use them here for things like SiteDomains, SiteComments, SiteFeedback, or cash them out for real cash."

So how much do I get if I'm just a Starter member? can you clarify please?
lucbizz Premium
Starter Members earn $4 for special offer referrals, then $11.75 monthly and $117.50 yearly commissions.
Thanks for the quick reply. Appreciate it.
Was this offer for only premium member?