What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

Top Helpers in This Lesson

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Chris080 Premium
First, thank you so much Kyle for the great training! However, I just have one comment. Please, if you are publishing screenshots, Try also to attach as much text as you can of that image. If you are visually impaired you only see the name of that image so it is always a good idea to have as much descriptive text as possible. This also includes when creating videos. If you are typing something, please also tell what you are typing so that someone who is totally blind or visually impaired can fully participate. Many thanks!
Kyle Premium
Yes, good advice. This is done through the "alt tags" which you can manage as you add images to your website.

There is an alt tag manager within the SiteContent platform here at WA as well. :)
Chris080 Premium
Thanks for that tip Kyle, really apreciated. However, the Site content tool is not that screen reader friendly onfurtunatly so most of my work will be done in WordPress. I am also going to focus on this when I explain to others who are visually impaired or blind what is the most accessible way to create good looking posts using Wordpress. One example, when you create your site for the first time and have to select a theme it is not that screen reader friendly. It is much easier to select themes directly in Wordpress.
Jay-M Premium
How do I choose a direction that works well for me? I read the target audience tutorial, but the target audiences listed on the first page of the tutorial is overwhelming and I don't know which to choose. Can I choose more than one target audience? What do some of these target audiences mean such as entrepreneur programs, Google content network, data entry, etc.?
rbustamante Premium
I'm on the same boat as you and it has been a challenge to find my niche. I will say, try not to force yourself to figure something out right now. Continue through the training and your're mind will clear up as you go.

A tip I can make is, just start to think about this throughout the day as you go about your normal tasks. You'll start to find that you'll pick up on ideas while listening to the radio, audiobook, talking to people and something will click.

I'm just about there too. I feel like I'm just about settled on a niche for my site. Im currently continuing the training to reinforce my idea.

Hope that helps you.
DValentine Premium
Hey Jay-M - OK, as a help try thinking of a group of people you'd like to help - I can think of bed-bound people, chronic illness sufferers, people suffering with Duchenne or any other muscular dystrophy.
They don't HAVE to be business people - they just have to be people who you think would benefit doing what you're doing which is going through the WA training.
Janci Premium
Hi thanks for the ti[. I have been struggling with that issue as well, wondering if there was something wrong with my thought processes. It is so different than what I thought, sometimes out of my comfort zone. Thanks for the direction.
That is great advice. Thanks.
Jay-M Premium
Jay-M Premium
I didn't think about it that way. Thank you!
rbustamante Premium
Anytime brotha.
nathaniell Premium
I would focus on just one audience to start, then you can expand later. Choosing an audience is important because it helps you get in the mindset of your readers. WHO do you want to help?

Someone looking to build income for retirement is in a different mindset than someone looking to travel and work from their laptop.

You can always tweak or expand your niche as your site grows. See what Kyle has to say on the topic:
tanzanite Premium
Do some people not bother with a niche website and just build a website to promote WA?

Also, if you need 25 or 30 posts to get a website noticed, how can you possibly write that many posts about becoming a WA affiliate?

It looks like we are talking about two different things here. It seems most people on here would actually have at least two websites. One for a niche and one for promoting and selling the WA brand.
DJ66 Premium
You don't need to write 25 or 30 post specifically on becoming a WA affiliate. You can write articles about websites, hosting, SEO, other affiliate program reviews, etc. Just write stuff about affiliate marketing and making money online, and then link most of those posts back to your review of WA.

Hope this helps!
MsSennaMarie Premium
just wondering the privacy page you have on the video above does not look like the one I'm seeing when I click the template and my dashboard does not look like your dashboard to the left where it is showing the menus: activity dashboard, get started here, siterubix and affiliate bootcamp tabs..just want to make sure it is the correct privacy policy ..The about me template does look the same as yours though.
AngelicaW11 Premium
I had a similar too, Senna. It seems like Kyle edited his version of the Privacy Policy and create custom menus to suit the example website. The template should be more than enough for most websites getting started. You might want to add on some sections, depending on the type of business that you are trying to create.
BRProducts1 Premium
I went through the process choosing a domain name, title for my website and then tried to build my website, and got stuck. It is not as simple as they make it out to be. Where do I go to get instructions as to how to build a website properly?
LunaRiver Premium
Hey Brian,
I'm sorry to hear you are having some trouble getting your website set up. I might be able to help but I need to know a little more about the trouble you are having.

How far did you get before you got stuck?

You said that you chose a domain name and a title, did you choose a design or a theme?

Anushia-9 Premium
Just go into the Training section at the left of your screen.

Probably your best bet is to then start on Level 1 of the Online Entrepreneur Certification course, of which there are 10 lessons.

By the end of lesson 4 you'll know exactly how to get your website up and running.

Good luck,

Steve H
mark86l Premium
There's a full video tutorial on the training section+ you have an enormous theme choice...