What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.

 

DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).


If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience


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Stevie8569 Premium
I am interested in teaching people how to make a passive income while living off grid. That is why I joined WA and I believe that there are a lot of people that are trying to get away from the city but still need to make a living. It would also tie into my other website. Any ideas on how to market it?
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Kyle Premium
I like it, you could head in that direction.
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LGary2 Premium
I am at present disabled. I imagine a direction of helping the disabled with increasing their income from their benefits with the idea of getting off ssd and into their own business. I am not sure if it is too broad and I am really not sure what my niche would look like. Any suggestions?
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Ex9to5er Premium
Hello Gary, that is a niche absolutely! You would be in the making money online niche, your niche could bring people here to WA showing them how this platform can increase their income.

My site shows smaller things you can do to make $25-100 a day through surveys, liking posts, all sorts of small things. But at the end of each post I let them know to build a true passive income to check out WA and the great things offered here.

This is one way to go about it, and help yourself and other disabled folks to build a passive income. I am still new to WA so I'm sure others will jump in and help too. Hope I've helped a bit.

Collin
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LGary2 Premium
Thanks for your encouagement Colin.
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nathaniell Premium
I think that sounds like a good niche. It's a specific group of people that you can help, and it sounds like you have both experience and passion with the topic. Go for it!
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Veanna Premium
It's been over a year since I went through a part of this course, and I remember that Yoast SEO was recommended as the best as opposed to the default package, "All In One SEO Package". Could I get some feedback on which one to use, just starting out again and basically a newbie?
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Kyle Premium
We have never recommended Yoast. It is full of bloat and often times gives SEO signals that can send people in the wrong direction.
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Leanimal Premium
Hi all!

My niche is sharing my experience with a disease called endometriosis. It is a reproductive disease. So far my site discusses symptoms, diagnosis, treatment, and diet.

Since the disease does impact fertility I was thinking of sharing my experience with getting pregnant and being mom but was wondering if the being a mom part is too off topic? Would love to hear your thoughts!

Thanks in advance!
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Dale123 Premium
My advice would be to try it, see what results you get :) you'll learn how to track your performing pages later through the training :)
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Leanimal Premium
Thanks Dale! I will try it!
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lungowe1 Premium
Your experience of endometriosis and getting pregnant gives you authority and credibility for that site. It's a welcome topic that touches many people. Go for it.
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Leanimal Premium
Thanks for the feedback! I think I will try it out after I develop a bit more content.
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Jjamminjim1 Premium
Just want to say HELLO! My name is James Smith, There are 4 of us, My dad James, two others named James after him and me. My Dad was well liked. I am here to say I need too be here, I've been looking for a way to retire for a while. I am not the guy if you need to help with a problem can not even help my self. I dropped the ball a year ago, NOW I AM BACK. I need all the help I can get. I am pleased too meet all, hope you have a great time here. James
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Kyle Premium
Hey James, it is wonderful to have you hear. I know you are going to love your experience here in bootcamp and your journey moving forward.

If you ever need a hand with anything at all as you do move forward, please do let us know!
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