What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.

 

DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).


If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience


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Leanimal Premium
Hi all!

My niche is sharing my experience with a disease called endometriosis. It is a reproductive disease. So far my site discusses symptoms, diagnosis, treatment, and diet.

Since the disease does impact fertility I was thinking of sharing my experience with getting pregnant and being mom but was wondering if the being a mom part is too off topic? Would love to hear your thoughts!

Thanks in advance!
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Dale123 Premium
My advice would be to try it, see what results you get :) you'll learn how to track your performing pages later through the training :)
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Leanimal Premium
Thanks Dale! I will try it!
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lungowe1 Premium
Your experience of endometriosis and getting pregnant gives you authority and credibility for that site. It's a welcome topic that touches many people. Go for it.
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Leanimal Premium
Thanks for the feedback! I think I will try it out after I develop a bit more content.
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Jjamminjim1 Premium
Just want to say HELLO! My name is James Smith, There are 4 of us, My dad James, two others named James after him and me. My Dad was well liked. I am here to say I need too be here, I've been looking for a way to retire for a while. I am not the guy if you need to help with a problem can not even help my self. I dropped the ball a year ago, NOW I AM BACK. I need all the help I can get. I am pleased too meet all, hope you have a great time here. James
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Kyle Premium
Hey James, it is wonderful to have you hear. I know you are going to love your experience here in bootcamp and your journey moving forward.

If you ever need a hand with anything at all as you do move forward, please do let us know!
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Zorica13 Premium
Hello,
I repeated the settings and task for lesson 6, SEO settings. I thought something was wrong because I received the following notice for lesson 7:Your Initial Framework Of Content Continue Training
1.What is wrong?
I am not satisfied with the website title and the house description. I tried to test on Jaxxy the keywords in that text and rewrite it. I failed, I have no instructions.
2. I ask for instructions on how Jaxxyi works
Greetings,
Zorica
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Kyle Premium
1. Your title can be what you like. Up to you, but it should reflect your domain name. For example, our website domain is:

WealthyAffiliate.com

And our title is:

Wealthy Affiliate

2.
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TheSkipper Premium
Hi,

Great training so far, thanks!

The below section in your documentation is missing a figure: "that gets over ??? monthly searches"?

I'll watch the video again to see if I can work out what it should be but maybe it could be put in the documentation? :-)

Thank you
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The 3 Criterion Your Keywords Must Meet
There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
Reply
TheSkipper Premium
Looking at the example at the end of the Keyword Training, I think I can answer my own question: "30 searches".
Reply
RShorey1 Premium
That appears to be a reasonable number.
Reply
TheSkipper Premium
Thank you
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JackieLang Premium
Help!! Refining my "niche" ! : )
I plan on targeting an audience with what I'm familiar with, such as.... I'm a farmers wife, that helps on the farm, a stay at home mom that homeschools my youngest child, (the older four are adults and are out on their own with their own families!) I also take care of my sick mother-in-law who suffers with dementia.

I'm interested in promoting WA. I'm planning on using key words such as, Home business, Self-employed and Affiliate programs.
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Ogwalv Premium
it is ok but check jaaxy research tools for more lite because there are many people on that niche
Reply
JackieLang Premium
Yes I know, that's why I was going to try and target Home Business, Self Employed, and Affiliate Programs instead of Stay-at-home jobs. I was just thinking that rewording might be something!
Thank you for reminding me to check jaaxy.
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