What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.

 

DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).


If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience


Top Helpers in This Lesson

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It seems that choosing a niche isn't that easy for me. I've chosen beauty skin care but in reality I've no idea what to write about that in the training Site contents as I've no expertise on that matter. So let's say I wanted any issues that relates to diabetes as my niche, to help those who have diabetes, but have no experience or expertise on that matter. What should I do?
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Nurse1987 Premium
Use the internet for research. Things to eat as a diabetic, living with diabetes etc. or just google diabetes and see what comes up. Hope this helps.
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Thanks☺️
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emahray Premium
Hi. My dad is prediabetic and was recently advised by his doctor to start the 8 Week Blood Sugar Diet by Dr Michael Moseley. The gist of it that it is possible to completely reverse type 2 diabetes by losing weight and in particular the weight that sits around your pancreas and liver as this is what inhibits the production of insulin. Dr Michael Moseley has written a book and recipe book called the 8 Week Blood Sugar Diet that explains it all in more detail and he talks about loads of people who have used the diet to completely reverse their diabetes and come off their medication. I think this is really exciting for type 2 diabetics and definitely worth writing about. Hope that helps xx
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A very big help soThank you!!
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Dorcia1 Premium
Hi,
Choosing a niche can be complex. But this is what I have being doing. I wrote down the areas I like or have an interest in. If I don't have any knowledge I do some research and then ask my girl friend what she thinks she has been help. I've also looked into to areas that I myself need help with personally I figure that will give me the edge to do the research, help myself and others at the same time, this part however ties into my line of work over the past 20 years.

What kind of work or activates have you been involved in?
Do you think there are people out there that would benefit from that information?
What do you have a passion for that has an audience or there isn't enough information out there and you can share your knowledge?

I hope this help in someway.
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GKavanaugh Premium
For someone that is new to marketing how would you go about writing an about page? I was thinking of outlining who my target audience is, highlighting their objectives for being on my page and sharing what my website can do for them. I was also going to talk about why I created my website and what I am hoping to achieve. Does this sound okay? Any other input would be great. Thanks so much!
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AllanDarte Premium
Sounds good. Your about page could also be about your journey to this point in your life as well...
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ThembelihleT Premium
I think its cool , moreover its about offering help to people , then people dont want to talk to roborts they will love to here who yu are and share what you here to do
your audence will appreciate to read and feel like they talking to someone who has walked the walk ready to take them by hand

i try to do this when ever im about to write
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DMtenje Premium
That's okay. Honest answers to these questions will be fine
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HotWombat Premium
I have two plug ins, not mentioned by Kyle, on my 'Installed Plugins' page. They are Classic Editor and Kraken Image Optimizer and they are both Activated already. 'All in One SEO Pack' was not on the page, so I searched for it, found it, added it and activated it. Have I done the right thing?

HotWombat aka Jim.
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ThembelihleT Premium
Hi there, I know you are also asking a question but i want to ask you where did you find the plugin i have been searching, kindly assist
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HotWombat Premium
As I followed Kyle's video tutorial in Bootcamp and came to the 'Install Plugin' page, I think I would have found a link there and did a search there. It should also be discussed by Kyle in the Online Entrepreneur Certificated.

That's the best I can do for you. Good luck.

HotWombat aka Jim.
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Robert-A Premium
In a word - Yes.
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ThembelihleT Premium
Got it sharp sharp thanks
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Robert-A Premium
Happy to help
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DMahen1 Premium
Those are great plugins. Yes, you did the right things so far.
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DMtenje Premium
" - the main reason being is that if you don't make 3 sales in 180 days your account is cancelled plus without posts you have nowhere to put your Amazon links"
A piece of encouraging advice from one community member.
Reading between the lines, this piece of advice means - WA Training coupled with hard work, in 3 months , one should be earning
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Kyle Premium
This can certainly be the case. Not always though, but you shouldn't be adding affiliate links right away to your website either.

You want a framework of content on your website first (15-20 post) before you start apply to affiliate programs. Many affiliate programs will review your website before approval so that is why.
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GKavanaugh Premium
I think my niche is going to be website marketing now do I have to choose just 1 audience to target because I can think of many different audiences that this could apply to e.g. local business owners, digital marketers, affiliate marketers, people interested in home businesses, people looking to pay off their mortgage etc.
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Kyle Premium
Yes, you want one brand but the audience can be pretty widespread within that brand. There are many ways in which you can diversify as you build out your website.

Market Your Website

That could be your niche, but there of course could be 10,000's of things that you could discuss on your website as you build it out. :)
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