What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.

 

DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).


If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience


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Akitch Premium
My direction is to assist potential Affiliate Marketers to overcome their present income limitations. So these are people who are already earning but are frustrated by the "ceiling" of their income and would like to OVERCOME THEIR INCOME LIMITATIONS.

The name of my BRAND will be:

Overcome your income limitations

Please confirm if the above is in order.
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Kyle Premium
I like it Anthon, this is certainly a direction that you can head here. ;)
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Hi guys. I am a new here. I am thinking about targeting struggling network marketers as my niche to promote Wealthy Affiliate. My goal is convince them to transition from network marketing to affiliate marketing so they can build passive income through it. I don't know if this would work. Could anybody give me an advice please? Thanks!
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Kyle Premium
You don't necessarily need to convert them, you can help them with their network marketing and the sale of the products within those, but you can also introduce them to the significant affiliate marketing opportunity.

Sometimes when you tell someone what they are doing is a bad idea, they will get defensive. We have many network marketers here that are thriving with the education here, but are also transitioning into other significant opportunities.
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Billydale480 Premium
you would be great at this
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I want to focus on the how and why's of it. But I want to target people who are like me who are lucky if they can pay their monthly bills, so minimum wage (I guess) show them they can start at the bottom and work their way up. Which basically means starting as a starter member and letting the work they do on their website pay for premium. I believe that is the best way to promote WA. I'm willing to do all the research and I know I am going to lose alot of the functions. But I believe it is possible. I'm thinking something like. Selfhelp. /how-and-why-you-should-be-an-affiliate-marketer. I can then do research on other companies like WA and tell them why WA is the best way to go. What do you guys think?
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Kyle Premium
Sure, that is absolutely a direction that you can head. Lots of people that you can relate to, lots of people that you can help, and ultimately lots of people that can benefit from the platform here. ;)
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Thank you Kyle!
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Hi Guy's,

In terms of target audience I was more thinking about promoting the training aspect of WA.
I know there's tons of people out there who have tried affiliate Marketing and have failed, mainly due to lack of training and support.
I know I was one of them.

Would this be workable?

Thanks
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Ex9to5er Premium
Absolutely, you will learn to do just that in the bootcamp and the great incentives for both you and those you bring aboard!

Collin
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Kyle Premium
Yes, you can help aspiring affiliate marketers and you can help affiliate marketers then grow and scale their business. Obviously a promotion of WA would be a natural tie in here and it is the best of the best within the industry. ;)
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Ura19 Premium
Hi this is my first Review which is step 9 out of 10 on the boot camp training.
My question :- Are their any special review templates that i can use to promote WA, even if i have to tweak them and make them my own, i would just like to get the ball rolling , bear in mind that i will be advertising Wealthy Affiliate Marketing Program which i feel is a brilliant way to launch the kind of niche that i'm interested in. ?
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Kyle Premium
There're several ways in which you can go about creating the review, and we certainly have a lot of training on reviews here at WA.

You're cool with the review is to inform people and provide them with an experience where they are ready to make a purchasing decision either to purchase the product, or to purchase something else.

People tend to do a lot of research before they buy stuff online and if you can do the research for them, it will speed up the purchasing lifecycle. That is what you should set out to accomplish within your reviews.

Here is some high quality training that you can leverage on reviews. When you're creating a review, you need to make sure that you are being factually correct, providing insightful information, and you can layer your opinion and ideas on this. If you do this, you can be very successful with your reviews.
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