What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

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LunaRiver Premium
I am thinking of building a brand to market WA (and probably other related things as I grow) to people seeking to replace their existing (or former) careers with high-earning, online self-employment (basically people who are in the same position I am in right now). I already own a .com that I think will work very well with this niche and audience.

I guess my question is have I refined my audience sufficiently or do I need to narrow my scope a bit more?
BenjisDad Premium
it may be too narrow, lol. Have you done any keyword research yet? What kind of keywords are you finding
I really want to target stay at home moms and dads since that is becoming more of the "social norm" for some families. I have fibromyalgia and can no longer work in a "normal" work setting. sitting, standing, laying, anything for too long just makes the pain worse especially during flare ups. So I stay home and take care of my kids. Being a stay at home parent is actually far more difficult than most people realize. Your work doesn't end till the little ones go to bed and even then it sometimes doesn't stop. So I want to target stay at home parents and maybe bring chronic illnesses that you cannot just look at someone and see as well? Do you think that there is place for something like this?
Katbelle69 Premium
I think that is a great niche. My brother in law has MD. He is severe but his brain is still good. I think if you can find a way to encourage these types of people to try an online business it will boost their self esteem and give them something to look forward to each day. How awesome is it to wake up and check your bank account to see that you made money while sleeping?
For the stay at home parents it is also a great idea because it gives them a sense of pride helping the family bring in an income and the little ones can see what you do and be proud. Kids mimic everything. They are sponges and what better milk to soak up than being an entrepreneur.
I’m a Fighter, Believer, Explorer. Regardless of complications standing in my way, I pray God for courage, strength and to shower me with knowledge and ways to overcome any situation. Yes it’s never easy, if u put your heart into achieving it, you will succeed. When you do, don’t forget to give praise to him. We can do it!
Kyle Premium
You are capable of anything you set your mind to and we are definitely going to be helping you out every step of the way as you move through the training. :)
Bhu05 Premium
Thanks Kyle I always need your help .your my god massager really appreciate for your help
Its impressive!!!however in India it is hard to believe that there is such a platform who can make your dreams come true.i have heard about many companies are doing scam ,trust me it's really very first time I felt positive and I am willing to do something creative this time .thanks to WA for giving me this opportunity to do something .
JonlinePH Premium
Hard work always pays off. Let's just focus on educating ourselves and learning the proven strategies that are being taught. Dreams come true, but we've got to do it the right way, with focus and perseverance. I suggest you use that positiveness to inspire others, it will be more fulfilling.
bhaski Premium
I would like to keep my niche to be 'Home Business' I am from India. There are some states in India where industry will not thrive. So they have to leave their family and stay in some unknown places waiting for a holiday to meet their family. If they can earn for sure while staying at home they will love it. I think same issue will be with other countries also.If some programme can help to sustain their life they will be happy as they can be with family.I want to target them. I am into dropshipping currently. I learnt about setting a shopify store, searching for winning products,running fb ads etc. I am not a master of it. But I understand the concepts quite very well. Can I somehow link this to my idea while promoting wealthy affiliate. Kindly provide advice. The other things I am interested is as a clinician I have good knowledge about medical topics.But I would like to promote wealthy affiliate.How to go about it?
I wish you all the best my dear to fulfill your dream .and if possible kindly support me as well .
Hello. I am from Georgia. And here is a lot of people from India too. And I am not sure they are unhappy with living far away.. Have businesses and studying.
But also you can reach out them
littlemama Premium
Hi Arun,

It'll be hard to convert anyone if you connected your e-commerce shops to promoting WA because they are not in the same niche.

Here, you will learn through the Affiliate Bootcamp course how to build a website that drives its own free highly targeted traffic from search engines to promote WA.

It's the same course I took and I make a full time income promoting them.

I suggest you take promoting WA as a separate business because it's highly competitive and will take a lot of your efforts to make this work.

If you chose a niche closer to what your ecom stores are about, then you may be able to build a website that drives its own traffic to your own shops!

So I think that is much better path for you, and if you agree, then you need to take the first course, Online Entrepreneur Certification course.

I hope this helps you,
bhaski Premium
Thanks a lot dear Grace. It is a good idea. But my store is a general store not a niche store.Apart from that I have a blog on sharemarket and cryptocurrency.As a medical person I am passionate about health related topics too. I know I can make a new site here about it in WA.So kindly advise what route should I take now. One again thanks a lot to take the pain and effort for replying my messages.
bhaski Premium
Thank you. Hope to connect with them sometime.
littlemama Premium
My best advice to you Arun is to pick ONE thing and make a success out of it before you do other things. You sound like you have several things going on but are any of it making the money you want from it? If not, then that's because you're not concentrating on one thing.

You seem to have a lot of interests but starting a bunch of things aren't going to make you money any faster.

An online business has a better chance of being a success if you have all your efforts into making it success first.

The training here will teach you that you should be niching down and not have a general topic as your online business.

Start with the training on the left menu under "Training" and choose the course that fits your niche. If you're promoting WA, then use Affiliate Bootcamp, if you're doing anything else, use OEC course.

Just pick one, not both. You should just pick one business to start and work on it til it makes you the kind of money you want to see from it then start another one after that.

I can't choose for you unfortunately, this is one you must decide yourself. Choose the one you want most to work on, the most you LIKE.

bhaski Premium
Hi Grace I would like to take affiliate boot camp. But I have one question. Why we are asked to select a niche to target in affiliate boot camp? Here we are promoting only WA right?