Google, heard of it?

If you are like me, you rely on Google for pretty much everything, from research, to product reviews, to solutions to problems. Google has billions of users, actively using their search engine every day to find stuff.

Introducing Search Engine Optimization...

Our goal with our website, in particular in the first 6-12 months with it is to get lots of rankings in Google (and other search engines) and to do so for FREE.

This is accomplished through what is called Search Engine Optimization (SEO), which is something that you are going to become very knowledgeable with in a short period of time. You are going to learn how you can show up in Google, get traffic, and generate a lot of revenue as a result.

I have created a video walking you through the fundamentals of a successful SEO ready website and I also show you how to set-up your All in One SEO plugin, which is going to be the framework for getting your website prepared for SEO.

 


DISCUSS VIDEO: Setting Up Your Website for Search Engines

SEO is NOT Rocket Science.

People tend to overthink SEO and think there is MORE to it than there actually is. Part of the problem is that there is so much misinformation online about SEO.

I can tell you, first hand, it is not rocket science. You don't need backlinks, you don't need to know some random secret, you don't need PBN's (if you don't know what that is, don't worry) and you don't need to be an expert author.

There are a few basic components to SEO that are going to be our focus as we move you through the training. I am going to give you a quick overview of these, not to add to complexity or overwhelm you, but rather add simplicity.

  • Initial Website SEO Set-Up (which we will be covering today)
  • Keyword Selection
  • Content Length
  • Content Structure
  • Engagement
  • Social Elements
  • Time (Authority)

Frankly, wipe clean your SEO knowledge. You are going to be learning how to rank not just now, but for years to come as you move through the Bootcamp training. It is in my best interest to see you succeed with your SEO and I want you to see results!

The Incredible, Long Term Opportunity With SEO.

SEO is a long term traffic opportunity that is not going anywhere. As more people come online and more people spend time online, they are searching for things at a higher rate than ever.

The average person performs over 130 searches per month in Google, and Google is currently getting over 3.5 BILLION searches per day. And that is just Google.

That is traffic that YOU can leverage. With 3.75 BILLION people active online, it is going to be your job to intercept people through "search terms" (keywords) that they enter in Google, build trust through helping them, then make a recommendation of products and services.

In the case of your Affiliate Bootcamp website, Wealthy Affiliate will be one of the websites that you can recommend and earn a great deal of income with.

People simply are not going to stop searching, in fact, as people become more and more connect with MORE devices, the number of daily searches only goes up. This creates an incredible and very much growing opportunity for you as an affiliate marketer.

Task 1: Set Up Your Website Up For SEO

Your first task today is going to be setting up your website for SEO success. You are going to be doing this through the All in One SEO plugin, which we activated within the last lesson.

This lesson we are going to be updating the General Settings. To do this, you are going to find All in One SEO from the main menu or from the Plugins menu, and click on the "General Settings" menu item (as shown below)

From there, you are going to go directly to the "Home Page Settings" section. This is where we are going to be adding our website title and description for search engines.

This will NOT be visible to people that visit your site, it will be the title and description of your website when it shows up in a Google search.

Home Title: This should be the brand name of your website, followed by additional text to make it more captivating. In my case, I made this title:

Real Deal Affiliate - Affiliate Marketing Uncut

I think this is captivating and speaks to my audience well as my sort of "motto", but I can quite easily change this down the road. So don't fret if you make a mistake here or you are not 100% in love with your title.

Ideal Title Character Count: 45-55

Home Description: This should explain briefly what your website is about and how you plan on helping people. Who is your site dedicated to helping and how do you plan on helping them out. In my case, I made my description:

With over 15 years experience online, Real Deal Affiliate is a site dedicated to helping aspiring and already successful affiliate marketers online.

Again, if you have a spelling mistake or you are not 100% happy with your description, you can update this at any time.

Ideal Description Character Count: 140-160

After you have done this, continue scrolling down to the Keyword Settings section. Make sure your settings look the same as mine. You don't really have to think too much about the "Keyword Settings" section here other than making it look like what I have here.


Then scroll down to the very bottom of the settings page and you will see a blue "Update Options" button.

Click that and you are good to go! Your website is now set-up for search engines like Google, Bing and Yahoo!

**Note: You do not need to "Upgrade to Pro" with your All in One Plugin. The free version is more than sufficient for what you need here. Many plugins have optional upgrades for more features and you will typically be more than fine with the free versions.

Tasks 0/2 completed
2. Set Up Your All in One SEO Settings


Top Helpers in This Lesson

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rbustamante Premium
Hi Guys! So here I am with a music brand "Acoustic Attack" (You can find on Youtube).

Now the problem I was finding while trying to figure out how to monetize it is I am not a musician. I don't play instruments and i don't sing. I don't want to be writing articles to become an authority about music because...well im not.

But what I have done is help musicians think of ways to build their brand and maximize more revenue streams by considering more ways to make money online. But the only thing I've helped them with was merchandise.

After starting this training now Im thinking that maybe I should figure out how to promote affiliate marketing to struggling musicians?

Any advice about how to evolve this idea?
Reply
TysonE1 Premium
I'm not full of ideas at the moment, but I would say as someone with a lot of friends in the music industry: Musicians are often hurting for cash, so saving a buck always helps. Affiliate marketing has very low startup costs so I think it might be a good point worth mentioning.

Cheers
Tyson
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rbustamante Premium
Thanks for your feedback!
Reply
AngelicaW11 Premium
Hi there, Ryan! Working with musicians can be tricky, especially if you aren't a musician. But luckily, I trust that you have enough experience in your industry to present your knowledge in many ways.

Since your expertise is in photography and videography, you can use Acoustic Attack as a case study example to showcase how you helped to build their brand leveraging eCommerce?

If you are going to focus on struggling musicians, what is the genre of music and how does your expertise (photography/videography)
help them to hone their craft?

After visiting your YouTube channel, I came up with this idea.
- Create a website dedicated to indie music fans teaching them how to leverage their online presence using professional, high-quality videography.

You can niche it down even further if you choose. You don't have to rely on wordy articles for all your blogs because videography is your expertise. Position yourself as an expert in teaching videography or photography to "struggling musicians" to increase their brand awareness online and offline.

Let me know if this helps you in your brainstorming.

- Angelica
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winnieyoong Premium
Hi Angelica, I love your idea, this gave me a better idea on how link my niche to promoting WA. I'm planning to do something on the lines of beauty, fashion, culture and self discovery.

One last thing that i'm still wondering is if i should use a personal branding or an entity branding?
Reply
AngelicaW11 Premium
Hi Winnie! I'm glad that I helped bring some clarity to your niching process. Your positioning for your brand depends on the ideal audience that you want to attract. Knowingly, your personal identity isn't going to be completely separate from your business, especially if you are the face of the brand.

Since you've mentioned self-discovery, I assume that you want to build an online business as a personal brand. If that's the case, your audience must understand your story, your personal journey and how the beauty industry has influenced you as a person to build an online business on this topic.

Even if you decide to build an online business as a personal brand, your business goal and your personal journey must communicate the same story to your audience.

Example: Ellen Degeneres = Kindness | Oprah = Inspiration
Reply
winnieyoong Premium
Hi Angelica, you seem to have a lot of knowledge in branding :) Thanks so much for your suggestion!
Reply
AngelicaW11 Premium
You're welcome, Winnie and thanks for connecting :-D.
Reply
I'm looking to create a brand for myself... The Internet guru. Online marketing guru. The way is attract students who want to make extra income or even a career. Mom's Dad's who want to work from home. Help everyone realize that the is a way to make money leveraging on the every click they make on the net... They just have to know about Wealthy Affiliate, the best Affiliate Marketing program. My brand's name would be something like 'Afline' 'On-turn' Or maybe 'FiliateBoss'
Reply
Mathessa40 Premium
You have a lot of Ideas, make sure to choose wisely :)
that will bring you money (its sounds riming)
So anyway the only thing I can help you with is to think of the Brand or niche that you felt like it will give you a fortune and ideas to write a blog. First time I do this website thing, I have hard time writing, thinking but if you really set your goals you can do it.
Reply
AngelicaW11 Premium
Hi there, Rebaone! There are A LOT of "internet marketing gurus" and "online marketing gurus" to go around. So please, focus on positioning yourself to be different from the pack. :-).

Regardless of what type of online business you are creating, you must remember that YOU are your brand. Your personal identity is never completely separate from your businesses. Yes, your business has an ideal person in mind that you are communicating your message to but it is YOU that your people connect with, not your logo or your fancy copy.

The most successful marketers in the world understand that tapping into emotions is what attracts and keeps attention online and offline. So if your ideal audience is "work from home parents" (I fit into this category), think about their daily lives and how can your expertise in affiliate marketing best serve them.

How can Wealthy Affiliate help work-from-home parents achieve their ideal lifestyle? What do you know to get them one step closer?

As for naming your brand/ business, check out Alexandra Watkins book, Hello, My Name Is Awesome: How to Create Brand Names That Stick.

I hope you found this information helpful.

- Angelica
Reply
Jay-M Premium
I've been learning a lot of things about online marketing from WA, but I also have been working on educating myself on gaining the skills and experience required to be an entrepreneur or possibly a CEO of my own business in the future. My dream is to run a business that improves the lives of people and the ecosystem through advancements in technology, science, medicine, labor, social behavior, etc..

My business education will be completely self-taught, although I'm still contemplating taking online courses. I bought this book called "MBA: Mastering the Art of Business," which is a self-help guide on learning business without getting a college degree. I want people to follow my journey into becoming a great business leader and I want to somehow incorporate that into a niche that promotes Wealthy Affiliate.

I'm having a hard time deciding what niche or brand direction I should choose involving my business education plans. Does anyone have any ideas as to what direction I should take?
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Katbelle69 Premium
Self Taught Millionaire
Reply
DValentine Premium
Good title Kathleen!
Reply
DValentine Premium
Hey Jay - good to have you here man, I think you're going to go a long way. My mum had Motor Neurone Disease so I have an idea of the hell you're going through.

Right, you've got some ideas but you're not sure of the direction you want to go in.
You've given some clues: "advancements in technology, science, medicine, labor, social behavior etc." - let's say you were stuck in a hospital lift with one of the Shark Tank investors - which topic could/would you talk about in such a way that they would find interesting?
If you can choose one then that's the direction you'll be wanting to take - you know the subject (or you want to know more about it), you're confident enough to talk about it and you can talk about it in a way to keep complete strangers interested.

Hope that helps bud - give me a message if you want any more help
Have a great day
D
Reply
Jay-M Premium
Thanks!
Reply
IngeCousins Premium
My idea is to focus on the Millennial age group.
Naming my site Affiliate Alliance (AA / A+ Affiliate) - Standing together to build financial freedom.
You don't have to be a graduate to become an A+ student in financial freedom.
Align yourself with the A+ Affiliate program
Yay or Nay??
Reply
TheNeuroNerd Premium
That's awesome. The Millennial's need someone like you! A lot of them are thinking they should get a hand "out", but you're going to offer them a hand "up". So empowering. Stay strong, you can do it!
Reply
TysonE1 Premium
I like it, and Millenials need the education and freedom just as bad as anyone here. Lets work hard to help build the community.

Tyson
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Sam-Oa Premium
That's so cool.
Reply
IngeCousins Premium
I have not decided what my niche should be, I find myself thinking of something, then all of a sudden I feel my niche became to broad. I do not want to create another Amazon site :)
I have thus decided to narrow down my options and use all my energy and focus into making WA my niche. Learn as I go along, start creating an income while I source my perfect niche.....and off course working towards Las Vegas.
Reply
Kyle Premium
Yeah, you definitely don't want to create Amazon, you want to be much more narrow with your niche.

If you want to promote WA and work within the "make money niche", go through the Affiliate Bootcamp training. If you want to build a business within another niche, head through the Get Started Here training.

Focus on just one though. You are going to be much more successful if you focus on one business/website versus trying to do too many things at once. You can always diversify down the road.

Hope this helps you out here Inge!
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IngeCousins Premium
That is the roadmap I will be following😁
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