Where is the first place we come to do our research?

Online.

The Internet is the gateway to information and being an affiliate marketer, of course this is where you are going to be delivering your reviews to a captive audience. If you understand how to effectively create a review, you can drive a lot of traffic to your business, and effectively convert a lot of "prospective" buyers into actual buyers.

There are some KEY elements to any trustworthy, authoritative websites online. One of these key elements is reviewing products and services within their respective industry.

That is what this lesson is going to teach you all about, how to create through and very insightful reviews on your website. Reviews will naturally become a core component of your website moving forward and you will likely be making many product/service recommendations over time, and occasionally, helping people avoid products or services that may not help them out.

Your first focus is going to be the integration of Wealthy Affiliate into your site, but there are many affiliate programs out there that you will be able to leverage through time to create multiple streams of income. Reviewing and promoting many different products is going to happen with time.

Before I get into things, I would love for you to watch the following video on how to create and architect a proper review (I use Wealthy Affiliate in my example).

 

DISCUSS VIDEO: Creating Thoughtful, Insightful Reviews

The 4 "CIAO" Principles to a Great Review

When people go to purchase anything online or offline, typically they will review it. Unless it is a complete impulse buy (which does happen to the best of us), we will spend our time researching a product before we purchase it. We want to be informed and feel as though we are making the best purchasing decision possible.

There are four core principles that I follow when creating my reviews, I call these the "CIAO Principles".

1. Captivating.

All of your reviews, and content for that matter, need to capture the interest of your audience. If you can't capture the interest, people will get through the first paragraph of your content and leave. The hard work is getting someone to your site and if you are captivating with your content, they will stay to read what you have to say.

To be "captivating" you should write as though you are writing to a friend, explaining a product or service to them. Explaining the benefits of it, how their life will be better having it than not having it.

This captivation also starts with a STRONG title and headings within your content that keep the reader engaged. Tell people what you are going to talk about before you talk about it!

2. Informative.

Plain and simple, if you don't provide people with enough information to make a purchasing decision (either to buy or not to buy a product/service), then they are going to vacate your site and resume their research elsewhere. That equates to LOST traffic and revenue.This is the reason you want to offer a very informative review, something that is comprehensive enough that someone can make a decision after reading your review. One that builds enough trust and offers people enough help that they feel comfortable enough with your "words" that they decide.

A recommendation would be a minimum of 1,000 words for every review post you create on your site. Write until you feel you are offering a comprehensive experience for your visitor.

3. Accurate.

A review should be accurate to the best of your knowledge. Make sure that when you create your reviews, that you base it on factual information. Sure it is fine to have an opinion based on facts, but you don't want to be in a situation where you are making stuff up or creating a fabricated story.

The facts can be derived from many places and will accomplished through thorough product research. The internet is your information gateway and you can learn an incredible amount about a product or service through:

  • Researching it on the product website or sales channels
  • Your own product experience (if you have tried it)
  • Forums and online discussion platforms
  • Youtube, Vimeo, and other video platforms
  • Through other bloggers and industry authority websites
  • Communicating directly with others that have tried it

Lots of ways to put together and accurate and precise review, utilize all of the resources available to you.

4. Opinionated.

Your opinion matters, in particular when the very essence of your brand and authority as you build out your website content is going to surround your brand. You can feel confident in offering people your opinionated information within your reviews if you are basing your review on accurate and factual information.

If you feel a product is great because of XYZ, then state it. If you feel it is lacking because of XYZ, then state that. Your content is unique to you and the same way that you would email a friend explaining a product/service that they should try or not try, is the same way you should present your content within your reviews. Be opinionated, it will make your reviews much more interesting to read and will lead to much better results.

Task 1: Choosing a Winning Title for Your Review

Although your review is going to be a critical element of your website and you are going to be able to link to it from many places moving forward, with ALL of your content you create your goal is also going to be to rank in Google, Bing & Yahoo.

And this starts with the KEYWORD phrase that you choose. Reviews are no different and when someone goes to look for information on something online, there are a few key characteristics and behaviours that you should be aware of with their research.

  • They Want "Reviews" of the Information. (Review, Compare, Does it Work)
  • They Are Looking for Various Product Insights (price, success stories, affiliate program, how does it work, income proof, etc)
  • They Tend to Look for The Dirty Laundry. (Scams, Ripoff, Complaints, BBB rating)

Here is a list of potential keywords that you could use within the title of your post.

  • wealthy affiliate review
  • wealthy affiliate reviews
  • review of wealthy affiliate
  • wealthy affiliate review 2017
  • 2017 wealthy affiliate review
  • wealthy affiliate scam
  • does wealthy affiliate work
  • wealthy affiliate success stories
  • wealthy affiliate ripoff
  • wealthy affiliate complaints
  • wealthy affiliate hosting
  • wealthy affiliate comparison
  • wealthy affiliate price
  • wealthy affiliate income proof
  • wealthy affiliate affiliate program
  • how does wealthy affiliate work

Here is the title I have selected for my post.

Ideally, you want to choose a title that you are not going to be changing. Once you decide on the title, and in particular once your review post ranks in Google and other search engines, you don't want to be updating your title too often (as it can tank your rankings in Google).

So choose a title that (a) has your targeting keyword somewhere within it (b) that is captivating, and (c) is something that you are happy with.

Task 2: Create Your Wealthy Affiliate Review

Great! You have your post title set out, this is going to be the premise of your review, but ultimately your goal is going to be to provide people with a BRILLIANTLY captivating, informative, accurate and opinionated review (remember the 4 CIAO principles).

When you construct your review, there are several elements that will remain critical to your review and that I tend to focus on within all my reviews in terms of the structure and design.

1. Product/Service Overview

If you look at every successful review website out there and from my personal experience, it is very important not just to offer someone a thorough and informative review, but also to offer them a much lighter weight and easier to read "overview". This is in essence of an overall product breakdown based on the main elements of the product or service.

See the example within my WA review.

These should be consistent on your website for "similar" products. For example, if I were to review other products that were in the same industry as Wealthy Affiliate, I would likely want to use the very same criteria as this.

You can choose the criteria you will be review, it is your content but this should give you a few ideas as to some "ranking categories" that you can have within your reviews for Wealthy Affiliate and similar industry related products. Be unique and original.

2. Captivating Internal Headlines

Within your content, you are going to have internal headlines using H3 tags (the size of the font). These serve many practical uses. The first being that they break up your content and make it more readable. Nobody likes to read one big massive block of text, it is cumbersome and strains the readers eyes.

Secondly, it helps you foreshadow the next topic of discussion. In the case of the screenshot below, I am foreshadowing my section on Wealthy Affiliate Support by indicating that it is a community of caring experts. This is MUCH more interesting than having a boring title like "Wealthy Affiliate Support".

So make sure you make full use of headlines within your content, it will lead to many more people reading your content and ultimately more $$.

3. Call-to-Action Links

The last main focus here is going to be call to action links that take your website visitors to Wealthy Affiliate, through your affiliate link.

Remember, as your will want to get your affiliate link through the "Program Details" tab, at the top of the page (as shown below).

That is your link you will be using on your website in which will track your referrals and ultimately the revenue you generate from your site.

To add your link, simply highlight the text you want to link and then click the link button (chain link icon) within the top header. Then choose "Insert Link".

A modal will pop-up, and then within the "URL" field, you are going to add your affiliate link.

The key to a successful call-to-action link is to create one that is entices someone to click it and it is contextually relevant to the content surrounding it. Here is an example of a call-to-action link that I created within the "training" section on my review.

These are the three main focuses of the review, outside of course creating quality, thorough content, you want to put some emphasis on having a "shortened" overview, creating internal headlines, and call-to-action links.

Wealthy Affiliate Reviews. Uncut.

In terms of a site like Wealthy Affiliate, you have hands on experience with it. If you have a website in an industry that is related to the services offered here at Wealthy Affiliate, you could write a thorough, insightful, accurate, and opinonated review.

You have hands on experience, you have likely personally been connected with many members here at WA (myself and Carson include), and you have gotten a good grasp of the helpful, forward thinking and "members first" nature of WA.

Our price of membership over the past15 years has barely changed, though we have a team of 25 people working behind the scenes to move the technology, training and offering far beyond anything else offered within this space. That is our focus, and something we invest 60-70 hours per week working towards.

What was $359 and people loved as a “keyword list” site back in 2005, is now something that is obviously "light years" more sophisticated, elaborate and useful in 2020/2021, something that is still only $495 per year.

Comparable hosting alone, is $250 per month and as we progress through this year, there won't be a Managed hosting company in the industry that can compete with the hosting that we offer here at WA.

Look around the platform when constructing your review and make it personal to you and your experience. A few things you could focus on.

  • Support (Live Chat, SiteSupport, Q & A)
  • Personal Mentoring
  • Community
  • Training Courses, Step by Step
  • Weekly Live Classes (and 100's of hours of replays)
  • Ambassadorship Program
  • Online Entrepreneur Certification
  • Affiliate Bootcamp
  • The Affiliate Program
  • Networking
  • Building Websites
  • Website Performance Tools (SiteRubix)
  • Website Engagement Platform (SiteComments)
  • The Hosting Platform
  • SiteContent Writing Platform
  • Keyword Research Tool
  • etc.

That is just to name a few of the platforms here at WA that you could integrate into your review. Of course you don't need to write a small novel and included everything, but remember, you want to be Informative and thorough. It will lead to much better conversions and a better experience for your visitors (and ultimately better rankings).

Task 3: Publish Your Review as a POST to Your Website

The last task is very straightforward. You are going to simply be publishing your content to your website.

Make sure you publish your content as a "Post". The reason for this is that you are going to want to allow for comments within your review, which is going to be a critical component of your review, building trust and conversions moving forward.

Tasks 0/4 completed
2. Choose a Winning Title for Your Review
3. Create Your Wealthy Affiliate Review
4. Publish Your WA Review to Your Website


Top Helpers in This Lesson

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Recent messages
zydegeaux Premium
Kyle, I am taking the Affiliate Bootcamp because I want to start marketing the Wealthy Affiliate along with a few other MMO products. Looking at the list of possible target audiences many people fit into more than one of those categories.

Are you saying to target one of those many targets listed? For example a middle class person might have a mortgage, want to quit his job and learn to make money online as well as be a baby boomer about to retire, have real estate investments as well as medical bills.

And you listed many other targetable categories within the MMO niche. At this point I am just seeking guidance, I am building a website I am calling Laptop Jobsite mainly because that is also the name of my domain.
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RDulloo Premium
hey Neil. I don't know if you'll get an answer from Kyle, but I would recommend that you try to be as specific to a niche as possible, but if it overlaps, then it's okay too! I guess it also depends on the products that you are reviewing, since mostly, the MMO niche would require you to do a lot of reviews.

This is my opinion and my thoughts, so I thought I would share.
Reply
zydegeaux Premium
Why wouldn't something that appeals to retired baby boomers with lots of medical bills also appeal to a 40 year old office worker with a mortgage who fears downsizing and wants to quit his job? All of those are sub niches to the MMO niche. By the same token why wouldn't a recent college graduate who can't get a job in his chosen field not be just as interested. My nephew graduated a year ago in horticulture and can't find a horticultural job.
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SarahKerr1 Premium
It is unfair of you go offer students one course package, then when they believe their are making some kind of progress, you encourage them to upgrade, then they find themselves have to start from scratch once again. I have only been with you a few days, and already I am having regrets.
Reply
MsJeanK Premium
You shouldn't have to start all over again, Sarah. What makes you think that you do?
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Pkizito1 Premium
I think Sarah is half way right
Reply
MsJeanK Premium
Reach out to Kyle if you have any issues. I didn't have to start again when I upgraded and neither should you. Maybe there is a system glitch.
Reply
will-ma Premium
Hie SarahKerr1, yes everyone is right you need to work through the training step by step. Try not to jump from one thing to another as it may confuse and overwhelm you. WA offers every thing you need but have clear goals that you set re: what you want to achieve. You can send a private message to Kyle if you have an issue - don't give up and work at a steady pace but consistently. All the best.
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Schermer Premium
Hi, I am wondering if really should post a Wealthy Affiliate review on my website because isnt it completely out of context to post that on a vegan protein powder themed one? And if yes, what can I write about to make my first review? A product ? The problem with that is that it seems very unaccurate because the only other post is my about me post.
I would be very grateful if someone could help me out here! :)
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DianeScorpio Premium
Hi - this Bootcamp training course is for those who want to build a website about making money online and promoting WA.

If you have chosen your own niche subject, then you need to switch to the Online Entrepreneur course.
Reply
Goldtooth Premium
On the other hand, I have seen websites promoting hiking trails, and then still have a page or post promoting WA without batting an eye. So it can be done if you don't feel it is crossing channels. Or you could actually start another site along side of your current one.
Reply
PCohen1 Premium
Thanks Diane
I think I'll have to do the OEC 1st
The affiliate bootcamp will be option 2
Reply
PCohen1 Premium
I hope that the Ambassadors agree with me on this
I have been looking at websites on Google possibly with Adsense
(I don't know for sure) but lots of them have ads on the sites that are nothing to do with the nature of the site.
Example if you are on a site for Supplements let's say some of the ads could be fo home and garden. Thats an example. I think if your ad is subtle you can get away with it.
Its an old sales thing you go shopping for 1 thing and come back with something you never intended to buy.
The other way that was suggested to me was to write a blog or Article on how WA trained me to create the website and slip it in somewhere.
Good luck
Reply
DianeScorpio Premium
Hi - as regards Google AdSense, it selects which ads to display, depending on who is visiting the site, and what they have recently been searching for. Each visitor to your site will actually see something different.

So, if I have recently been searching for car insurance, then AdSense will display ads relating to that, regardless of what the website I am visiting is actually about.
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MsJeanK Premium
I have deleted the Privacy Policy from the main menu and put it in the side bar but it is now appearing in both! I added and deleted it again to / from the top menu but it will not budge. Not desperate I suppose, but if anyone knows how to fix it that would be great.

Best,

Jean
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Kyle Premium Plus
Not a big issue here. You are in full control of these menus. You can add these custom menus to organize your top menu in any way in which you like, as well as create sub-menus (for themes that will support this). You can also use these custom menus to add within your side widgets on your website (within your sidebar).

Here is a tutorial on how to create custom menus: I use custom menus on all of my websites (over-ride that default menu). It allows much more control and organization....both good things!
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MsJeanK Premium
Ah ha! I just had to click 'manage locations' and that sorted it. Many thanks. : )
Reply
XferComplete Premium
Feedback please?

Trying to decide between two choices for my website home title:

Success With Des - Personal Affiliate Mentor

and

Success with Des - Affiliate Marketing Mentor

One of them sounds a bit more personal, and the other sounds a bit more concise. What do you all think?

My website is one promoting WA.
Reply
Warly10 Premium
Hi there,

What is the meaning of Des ?
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Warly10 Premium
And i think the 2nd one seems better
Reply
XferComplete Premium
Hey there @Warly10! That is my nickname. My name is Destin, nice to meet you =)
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XferComplete Premium
Thank you for your feedback, @Warly10!
Reply
Warly10 Premium
Ok great then.

Go for it. Wish you all the best

And nice to meet you as well.
Reply
Amcphee1 Premium
Des
Welcom
i like the 1st one hits me personally yet they both good so go for it im sure it can be changed if later you don't think hey working ,,at the moment both good
Reply
Goganmweb Premium
then go destiny your affilliate mentor! i would click i was looking
Reply
Cerberus21 Premium
At the end of the day you have to be happy with your brand name. It was something I struggled with too. But if you like it that means other like minded individuals will like it too. Stay positive and keep moving forward.
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