You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "make money with affiliate marketing" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Understanding Keywords, the Foundation of Your SEO Success" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold.

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "helping aspiring affiliate marketers", you might want to start with the search terms:

  • affiliate marketing
  • make money online
  • affiliate marketing programs
  • how to build an internet business
  • etc

Here is an example search that I did using the "affiliate marketing programs" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "list affiliate marketing programs" which doesn't make grammatical sense (it is missing the "of"). I would do another search on this but this time "list of affiliate marketing programs".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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I hope that the records are correct. I am repeatedly being asked to update to update to premium, I did that when I first became a member. Kyle along with many others sent me notes of congratulations for the upgrade, but I still get notices almost everyday to upgrade. Please check this out.
Warm regards,
Raymond
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DianeScorpio Premium
Hi - it looks as though you have 2 accounts. This is a free starter account. You have a premium account under the user name of RScholz1.

I presume you have used 2 different email addresses. You need to log out of this account and log in to the correct one.
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I do not know how that happened. Do you cancel this account and I log back in on my RScholz1 premium account and and go from there? Thank you for your help.
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michaelw777 Premium
I highly suggest you do what I am about to suggest.

In the magnifying glass above; click it; in the search bar; type in Kyle and leave a message about your problem on his page.

Then do the same for Carson.

I have been told they are busy; so it is best to ask both.

For sure they can solve this.

Other Members please do not take Offense; trying to help a Fellow Member.
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DianeScorpio Premium
You need to log out of this account by clicking on your profile photo. You should then see the option to log out.

You then need to log back in with the correct email address.
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Reu23 Premium
I'm understanding the process much clearer now I see it unfold. It is 'fun' as described and with regular use I guess the unkown 'technical' side will become less daunting. If I had some kind of IT training before, I guess my fingers would be moving at lightening speed! Lol :-)
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Kyle Premium Plus
Yes, the technical stuff will become straight forward and second nature as you continue to "immerse" yourself in the process of building a website.

Efficiency comes with practice!
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McDonaldM2 Premium
Watching the procedure on "Setting Up My Website Back Office"
is very informative. For me, I am learning from the bottom up, what
is involve in building and setting up a website.
This knowledge no dough is also building my confidence as I go
through these learning procedures.
Thanks again Wealthy Affiliate.
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Kyle Premium Plus
Awesome, sounds like you are making some good progress. You are only going to be come more and more proficient at building websites as you do move forward. :)
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McDonaldM2 Premium
Thanks, Kyle
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thea67 Premium
I'm thinking along the lines of targeting for people that want to learn how to make money on the internet to get out of their current job situation. I have friends and family working their "hind ends off" for places like Walmart, and it's nearly killing them.

I worked for Walmart for just over a year and it sent me further into the disabled list. A friend of mine worked for Walmart for over ten years and she did many different jobs. I remember she was always running around the store like a chicken with its head cut off. It took a toll on her body as well. Now she has a sit down job at our local court house.

My son works in receiving and unloads the trucks. He's only 36 and with his bad back, he comes home in pain all the time. I also have a cousin that just retired early because of the pain caused by working at Walmart. She was an assistant manager.

So, my target audience is going to be for people working at jobs that's killing them. However, I need some ideas for the niche. Please, does anyone have any suggestions? I would greatly appreciate it.

Kind Regards,

Thea
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Kyle Premium Plus
Absolutely, plenty of people in that situation that can leverage the Internet to build a business online...they could even promote Walmarts own affiliate program (and that could be an introduction to affiliate marketing that you could leverage to help them make sense of it).

So I definitely do like the direction you are heading here and this is a significant audience!
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Mariks19 Premium
Nice one
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michaelw777 Premium
I am going to try to help you the best I can; you can just click on the upcoming and see if they are taken? And if you like them?

TiredOfmyOldJob.com IGetPainOnmyJob.com IWantToWorkFromHome.com IWantToFiremyOldBoss.com MyCurrentJobIsKillingme.com IWantToWorkFromHomeAndBemyOwnBoss.com IamTiredof9to5.com Iwanttostayhomeandwork.com IamTiredofmyJob.com

You can try those; they should take you to another Page; and if there is nothing there; the one you click is available: Hope this helps?
Reply
michaelw777 Premium
Yup; I tried one of them and it worked; and if there is nothing there; and you like the name; you can try it. On my screen I see the .com's in blue; just click on each .com if you want to? And see what you like? Or if these inspire you? Hope this helps?
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thea67 Premium
Thank you.
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thea67 Premium
Thanks for the suggestions. This is what I was looking for, some name suggestions for my website.
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Ngabo74 Premium
For me, I think I won't change a lot from the example given above...
The direction I am going to be choosing for my business is: "Helping people become Successful Affiliate Marketers". And the brand name to be: "Sure Deal Affiliate". What do you think guys? Please help me with this, because if I mess up at the beginning, then it won't work.
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michaelw777 Premium
You know what; I would keep the business name and brand name the same; or very similar; because your audience may not know what you mean by "Sure Deal Affiliate". I am just saying; you audience may not understand what that means exactly.

So, I highly suggest to you; to keep the brand name and the business name the same; or very similar. Hope this helps?
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YvonneBray Premium
I like "Sure Deal Affiliate - Helping people become successful Affiliate marketers" Do you like it?
Reply
Lilika84 Premium
It sounds nice but it's too long I think.
Try something shorter, like Successful affiliates or Affiliate program for beginners..
When is shorter it's easier to remember, therefore easier to be branded.
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