- Phase 1 - Getting Your Business Rolling
- Phase 2 - Content, Keywords and Conversions
- Phase 3 - Giving Your Site Social Value
- Phase 4 - Get Visual. Get Aesthetic. Get a Brand Through Media
- Phase 5 - Knowing Your Audiences & Catapulting Your Referrals
- Phase 6 - Bing, Yahoo, & The Power of PPC
- Phase 7 - How to Scale Successful PPC Campaigns
- Phase 1 - Getting Your Business Rolling
You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.
Keywords are going to be the “root” of all your SEO success.
First Off, WHAT IS A KEYWORD?
A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.
For example, here is an example search I did in Google.
The "make money with affiliate marketing" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).
When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.
With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.
There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.
In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.
Each Post You Create Will Be Targeting a Keyword...
Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).
This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.
100 posts = 100 target keywords = 100+ potential Google rankings.
This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.
Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!
I have created a video walk-through of this lesson called "Understanding Keywords, the Foundation of Your SEO Success" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold.
Task 1: Perform 5 different searches using Jaaxy
Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.
To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.
This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.
To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).
My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "helping aspiring affiliate marketers", you might want to start with the search terms:
- affiliate marketing
- make money online
- affiliate marketing programs
- how to build an internet business
Here is an example search that I did using the "affiliate marketing programs" as the search phrase.
As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.
- Keyword. This is the search phrase that the data to the right of it is representing.
- Avg. This is the overall monthly traffic this search term gets, globally.
- Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
- QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
- KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.
If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.
**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.
Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)
The Rules of a Quality Keyword
There are a few rules that you need to follow
Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.
Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!
As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.
Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.
An example of this is "list affiliate marketing programs" which doesn't make grammatical sense (it is missing the "of"). I would do another search on this but this time "list of affiliate marketing programs".
Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)
Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.