You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "make money with affiliate marketing" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Understanding Keywords, the Foundation of Your SEO Success" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold.

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "helping aspiring affiliate marketers", you might want to start with the search terms:

  • affiliate marketing
  • make money online
  • affiliate marketing programs
  • how to build an internet business
  • etc

Here is an example search that I did using the "affiliate marketing programs" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "list affiliate marketing programs" which doesn't make grammatical sense (it is missing the "of"). I would do another search on this but this time "list of affiliate marketing programs".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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BGinter Premium
So I am doing the boot camp training and the direction of my brand to start out is to help entry level affiliates like myself to get started as I build my website and get my brand out there. The name I am thinking about is One Stop Affiliate (what do you think?} I chose that name because it will allow me to expand as I become more experienced. My question is I don't have a clue on a target audience. Any suggestions please
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DianeScorpio Premium
Hi - you have answered your own question! You have said you want to help entry-level affiliates, so they are your audience. You could perhaps narrow it down to a specific age group.

Have you changed your mind about choosing your own niche? Do be aware that the Boot Camp is very competitive, and you may potentially have to write hundreds of articles, all focusing on how to make money online.

Unless you are genuinely interested in this, it can be difficult to keep coming up with new topics to write about.
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BGinter Premium
Are writing articles involved regardless of the niche chosen? I am not very creative. I am feeling kind of torn on which direction I should go
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DianeScorpio Premium
Hi - yes, the articles are how you will attract visitors to your website. If all you had was a list of products, then you would be yet another shop among the millions already out there and nobody would find your website.

Here, you are taught to write in a conversations style, it doesn't have to be perfect like a school essay. So, taking what you mentioned earlier, imagine if you had bought a new air fryer and a friend was asking if it was any good. You would tell them some of its features, whether you thought it was value for money, if there was anything you didn't like etc.
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BGinter Premium
I guess I could write about what I am learning as I am learning it and my progress kind of a follow me type style?
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DianeScorpio Premium
Yes, you could do that, if it interests you.
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wintev00 Premium
Any tips or tricks people use to come up with a name, I am honestly hopeless at coming up with names.

I was going to start an IT business many years ago, never did just could not come up with a name for it, ended up working for a company for most of my working life instead.

Which if you have read my bio, well you know what happened to them hence why I am here trying to keep a roof over my kids heads and food on the table for them.

honestly I am so bad at names if it was not for my wife I'm not sure even my kids would have names yet.
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you are in the right community full of knowledge. Just learn the system and Wealthy Affiliate will help reinforce that skill. your IT background will come in handy as you are advancing in your online business career.
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ChrisM21 Premium
I like to have multiple irons in the fire for diversification. I currently have a Niche and website established that is serving technology. I am now thinking about adding a niche that targets the WA brand support and helping people.

Does two brands make sense or is that too fragmented or spread out. I only have 20hrs per week available and the tech brand can be quite consuming. I would have a tech brand and a helping people brand.

Any thoughts are greatly appreciated,
Chris
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AbieAJ Premium Plus
Hi awesomely beautiful , you'd want separate the two. Your own tech niche would be different to your MMO (make money online niche) I would certainly run two separate domains.

However worth it yes indeed. Hope you do really well and wishing you success on your online journey.
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ChrisM21 Premium
Thank you for the response AbieAJ. I will work with a separate domain then.

Chris
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MURAN102 Premium
Learnt a lot in this task. At this stage, I am learning and taking notes and when I'm ready I will embark on the final task of creating a website. And revisit various tasks to refresh if required. Don't know if this is the right way, but I feel comfortable this way as I'm not very good at this.
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miloncashgal Premium
You might want to rethink that. Consider building as you go. It mush easier. But whatever makes you comfortable Muran..
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YvonneBray Premium
Many of us learn in different ways. I believe you do what’s best for you. I wish you success.
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sburdick Premium
I want to target nurses who want to become digital nomads and make money online since I am a digital nomad so I have this experience and also a nurse who quit my bedside job 2 years ago.I am thinking I can promote WA on this site as well as other nursing affiliate programs. Thoughts?
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AbieAJ Premium Plus
Great going, awesome rappot.

Please follow the Affiliate Bootcamp coursework, it is recommended to read it in its entirely before commencing on your site. You'd want write lots of content 300 - 400 articles to be able scratch the surface, as the make money online niche is a lot harder and more competitive than own niche.
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sburdick Premium
thank you so much for the article I just read it and it cleared up a lot for me! Thank you:)
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