Where is the first place we come to do our research?


The Internet is the gateway to information and being an affiliate marketer, of course this is where you are going to be delivering your reviews to a captive audience. If you understand how to effectively create a review, you can drive a lot of traffic to your business, and effectively convert a lot of "prospective" buyers into actual buyers.

There are some KEY elements to any trustworthy, authoritative websites online. One of these key elements is reviewing products and services within their respective industry.

That is what this lesson is going to teach you all about, how to create through and very insightful reviews on your website. Reviews will naturally become a core component of your website moving forward and you will likely be making many product/service recommendations over time, and occasionally, helping people avoid products or services that may not help them out.

Your first focus is going to be the integration of Wealthy Affiliate into your site, but there are many affiliate programs out there that you will be able to leverage through time to create multiple streams of income. Reviewing and promoting many different products is going to happen with time.

Before I get into things, I would love for you to watch the following video on how to create and architect a proper review (I use Wealthy Affiliate in my example).


DISCUSS VIDEO: Creating Thoughtful, Insightful Reviews

The 4 "CIAO" Principles to a Great Review

When people go to purchase anything online or offline, typically they will review it. Unless it is a complete impulse buy (which does happen to the best of us), we will spend our time researching a product before we purchase it. We want to be informed and feel as though we are making the best purchasing decision possible.

There are four core principles that I follow when creating my reviews, I call these the "CIAO Principles".

1. Captivating.

All of your reviews, and content for that matter, need to capture the interest of your audience. If you can't capture the interest, people will get through the first paragraph of your content and leave. The hard work is getting someone to your site and if you are captivating with your content, they will stay to read what you have to say.

To be "captivating" you should write as though you are writing to a friend, explaining a product or service to them. Explaining the benefits of it, how their life will be better having it than not having it.

This captivation also starts with a STRONG title and headings within your content that keep the reader engaged. Tell people what you are going to talk about before you talk about it!

2. Informative.

Plain and simple, if you don't provide people with enough information to make a purchasing decision (either to buy or not to buy a product/service), then they are going to vacate your site and resume their research elsewhere. That equates to LOST traffic and revenue.This is the reason you want to offer a very informative review, something that is comprehensive enough that someone can make a decision after reading your review. One that builds enough trust and offers people enough help that they feel comfortable enough with your "words" that they decide.

A recommendation would be a minimum of 1,000 words for every review post you create on your site. Write until you feel you are offering a comprehensive experience for your visitor.

3. Accurate.

A review should be accurate to the best of your knowledge. Make sure that when you create your reviews, that you base it on factual information. Sure it is fine to have an opinion based on facts, but you don't want to be in a situation where you are making stuff up or creating a fabricated story.

The facts can be derived from many places and will accomplished through thorough product research. The internet is your information gateway and you can learn an incredible amount about a product or service through:

  • Researching it on the product website or sales channels
  • Your own product experience (if you have tried it)
  • Forums and online discussion platforms
  • Youtube, Vimeo, and other video platforms
  • Through other bloggers and industry authority websites
  • Communicating directly with others that have tried it

Lots of ways to put together and accurate and precise review, utilize all of the resources available to you.

4. Opinionated.

Your opinion matters, in particular when the very essence of your brand and authority as you build out your website content is going to surround your brand. You can feel confident in offering people your opinionated information within your reviews if you are basing your review on accurate and factual information.

If you feel a product is great because of XYZ, then state it. If you feel it is lacking because of XYZ, then state that. Your content is unique to you and the same way that you would email a friend explaining a product/service that they should try or not try, is the same way you should present your content within your reviews. Be opinionated, it will make your reviews much more interesting to read and will lead to much better results.

Task 1: Choosing a Winning Title for Your Review

Although your review is going to be a critical element of your website and you are going to be able to link to it from many places moving forward, with ALL of your content you create your goal is also going to be to rank in Google, Bing & Yahoo.

And this starts with the KEYWORD phrase that you choose. Reviews are no different and when someone goes to look for information on something online, there are a few key characteristics and behaviours that you should be aware of with their research.

  • They Want "Reviews" of the Information. (Review, Compare, Does it Work)
  • They Are Looking for Various Product Insights (price, success stories, affiliate program, how does it work, income proof, etc)
  • They Tend to Look for The Dirty Laundry. (Scams, Ripoff, Complaints, BBB rating)

Here is a list of potential keywords that you could use within the title of your post.

  • wealthy affiliate review
  • wealthy affiliate reviews
  • review of wealthy affiliate
  • wealthy affiliate review 2017
  • 2017 wealthy affiliate review
  • wealthy affiliate scam
  • does wealthy affiliate work
  • wealthy affiliate success stories
  • wealthy affiliate ripoff
  • wealthy affiliate complaints
  • wealthy affiliate hosting
  • wealthy affiliate comparison
  • wealthy affiliate price
  • wealthy affiliate income proof
  • wealthy affiliate affiliate program
  • how does wealthy affiliate work

Here is the title I have selected for my post.

Ideally, you want to choose a title that you are not going to be changing. Once you decide on the title, and in particular once your review post ranks in Google and other search engines, you don't want to be updating your title too often (as it can tank your rankings in Google).

So choose a title that (a) has your targeting keyword somewhere within it (b) that is captivating, and (c) is something that you are happy with.

Task 2: Create Your Wealthy Affiliate Review

Great! You have your post title set out, this is going to be the premise of your review, but ultimately your goal is going to be to provide people with a BRILLIANTLY captivating, informative, accurate and opinionated review (remember the 4 CIAO principles).

When you construct your review, there are several elements that will remain critical to your review and that I tend to focus on within all my reviews in terms of the structure and design.

1. Product/Service Overview

If you look at every successful review website out there and from my personal experience, it is very important not just to offer someone a thorough and informative review, but also to offer them a much lighter weight and easier to read "overview". This is in essence of an overall product breakdown based on the main elements of the product or service.

See the example within my WA review.

These should be consistent on your website for "similar" products. For example, if I were to review other products that were in the same industry as Wealthy Affiliate, I would likely want to use the very same criteria as this.

You can choose the criteria you will be review, it is your content but this should give you a few ideas as to some "ranking categories" that you can have within your reviews for Wealthy Affiliate and similar industry related products. Be unique and original.

2. Captivating Internal Headlines

Within your content, you are going to have internal headlines using H3 tags (the size of the font). These serve many practical uses. The first being that they break up your content and make it more readable. Nobody likes to read one big massive block of text, it is cumbersome and strains the readers eyes.

Secondly, it helps you foreshadow the next topic of discussion. In the case of the screenshot below, I am foreshadowing my section on Wealthy Affiliate Support by indicating that it is a community of caring experts. This is MUCH more interesting than having a boring title like "Wealthy Affiliate Support".

So make sure you make full use of headlines within your content, it will lead to many more people reading your content and ultimately more $$.

3. Call-to-Action Links

The last main focus here is going to be call to action links that take your website visitors to Wealthy Affiliate, through your affiliate link.

Remember, as your will want to get your affiliate link through the "Program Details" tab, at the top of the page (as shown below).

That is your link you will be using on your website in which will track your referrals and ultimately the revenue you generate from your site.

To add your link, simply highlight the text you want to link and then click the link button (chain link icon) within the top header. Then choose "Insert Link".

A modal will pop-up, and then within the "URL" field, you are going to add your affiliate link.

The key to a successful call-to-action link is to create one that is entices someone to click it and it is contextually relevant to the content surrounding it. Here is an example of a call-to-action link that I created within the "training" section on my review.

These are the three main focuses of the review, outside of course creating quality, thorough content, you want to put some emphasis on having a "shortened" overview, creating internal headlines, and call-to-action links.

Wealthy Affiliate Reviews. Uncut.

In terms of a site like Wealthy Affiliate, you have hands on experience with it. If you have a website in an industry that is related to the services offered here at Wealthy Affiliate, you could write a thorough, insightful, accurate, and opinonated review.

You have hands on experience, you have likely personally been connected with many members here at WA (myself and Carson include), and you have gotten a good grasp of the helpful, forward thinking and "members first" nature of WA.

We haven't changed our prices in 12 years, we have a team of 25 people working behind the scenes to move the technology, training and offering far beyond anything else offered within this space. That is our focus, and something we invest 60-70 hours per week working towards.

What was $359 and people loved as a “keyword list” site back in 2005, is now something that is obviously "light years" more sophisticated, elaborate and useful in 2017, something that is still $359 per year.

Comparable hosting alone, is $250 per month and as we progress through 2017, there won't be a Managed hosting company in the industry that can compete with the hosting that we offer here at WA.

Look around the platform when constructing your review and make it personal to you and your experience. A few things you could focus on.

  • Support (Live Chat, SiteSupport, Q & A)
  • Personal Mentoring
  • Community
  • Training Courses, Step by Step
  • Weekly Live Classes (and 100's of hours of replays)
  • Ambassadorship Program
  • Online Entrepreneur Certification
  • Affiliate Bootcamp
  • The Affiliate Program
  • Networking
  • Building Websites
  • Website Performance Tools (SiteRubix)
  • Website Engagement Platform (SiteComments)
  • The Hosting Platform
  • SiteContent Writing Platform
  • Keyword Research Tool
  • etc.

That is just to name a few of the platforms here at WA that you could integrate into your review. Of course you don't need to write a small novel and included everything, but remember, you want to be Informative and thorough. It will lead to much better conversions and a better experience for your visitors (and ultimately better rankings).

Task 3: Publish Your Review as a POST to Your Website

The last task is very straightforward. You are going to simply be publishing your content to your website.

Make sure you publish your content as a "Post". The reason for this is that you are going to want to allow for comments within your review, which is going to be a critical component of your review, building trust and conversions moving forward.

Tasks 0/4 completed
2. Choose a Winning Title for Your Review
3. Create Your Wealthy Affiliate Review
4. Publish Your WA Review to Your Website

Top Helpers in This Lesson

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Recent messages
rbustamante Premium
Hi Guys! So here I am with a music brand "Acoustic Attack" (You can find on Youtube).

Now the problem I was finding while trying to figure out how to monetize it is I am not a musician. I don't play instruments and i don't sing. I don't want to be writing articles to become an authority about music because...well im not.

But what I have done is help musicians think of ways to build their brand and maximize more revenue streams by considering more ways to make money online. But the only thing I've helped them with was merchandise.

After starting this training now Im thinking that maybe I should figure out how to promote affiliate marketing to struggling musicians?

Any advice about how to evolve this idea?
TysonE1 Premium
I'm not full of ideas at the moment, but I would say as someone with a lot of friends in the music industry: Musicians are often hurting for cash, so saving a buck always helps. Affiliate marketing has very low startup costs so I think it might be a good point worth mentioning.

rbustamante Premium
Thanks for your feedback!
AngelicaW11 Premium
Hi there, Ryan! Working with musicians can be tricky, especially if you aren't a musician. But luckily, I trust that you have enough experience in your industry to present your knowledge in many ways.

Since your expertise is in photography and videography, you can use Acoustic Attack as a case study example to showcase how you helped to build their brand leveraging eCommerce?

If you are going to focus on struggling musicians, what is the genre of music and how does your expertise (photography/videography)
help them to hone their craft?

After visiting your YouTube channel, I came up with this idea.
- Create a website dedicated to indie music fans teaching them how to leverage their online presence using professional, high-quality videography.

You can niche it down even further if you choose. You don't have to rely on wordy articles for all your blogs because videography is your expertise. Position yourself as an expert in teaching videography or photography to "struggling musicians" to increase their brand awareness online and offline.

Let me know if this helps you in your brainstorming.

- Angelica
winnieyoong Premium
Hi Angelica, I love your idea, this gave me a better idea on how link my niche to promoting WA. I'm planning to do something on the lines of beauty, fashion, culture and self discovery.

One last thing that i'm still wondering is if i should use a personal branding or an entity branding?
AngelicaW11 Premium
Hi Winnie! I'm glad that I helped bring some clarity to your niching process. Your positioning for your brand depends on the ideal audience that you want to attract. Knowingly, your personal identity isn't going to be completely separate from your business, especially if you are the face of the brand.

Since you've mentioned self-discovery, I assume that you want to build an online business as a personal brand. If that's the case, your audience must understand your story, your personal journey and how the beauty industry has influenced you as a person to build an online business on this topic.

Even if you decide to build an online business as a personal brand, your business goal and your personal journey must communicate the same story to your audience.

Example: Ellen Degeneres = Kindness | Oprah = Inspiration
winnieyoong Premium
Hi Angelica, you seem to have a lot of knowledge in branding :) Thanks so much for your suggestion!
AngelicaW11 Premium
You're welcome, Winnie and thanks for connecting :-D.
I'm looking to create a brand for myself... The Internet guru. Online marketing guru. The way is attract students who want to make extra income or even a career. Mom's Dad's who want to work from home. Help everyone realize that the is a way to make money leveraging on the every click they make on the net... They just have to know about Wealthy Affiliate, the best Affiliate Marketing program. My brand's name would be something like 'Afline' 'On-turn' Or maybe 'FiliateBoss'
Mathessa40 Premium
You have a lot of Ideas, make sure to choose wisely :)
that will bring you money (its sounds riming)
So anyway the only thing I can help you with is to think of the Brand or niche that you felt like it will give you a fortune and ideas to write a blog. First time I do this website thing, I have hard time writing, thinking but if you really set your goals you can do it.
AngelicaW11 Premium
Hi there, Rebaone! There are A LOT of "internet marketing gurus" and "online marketing gurus" to go around. So please, focus on positioning yourself to be different from the pack. :-).

Regardless of what type of online business you are creating, you must remember that YOU are your brand. Your personal identity is never completely separate from your businesses. Yes, your business has an ideal person in mind that you are communicating your message to but it is YOU that your people connect with, not your logo or your fancy copy.

The most successful marketers in the world understand that tapping into emotions is what attracts and keeps attention online and offline. So if your ideal audience is "work from home parents" (I fit into this category), think about their daily lives and how can your expertise in affiliate marketing best serve them.

How can Wealthy Affiliate help work-from-home parents achieve their ideal lifestyle? What do you know to get them one step closer?

As for naming your brand/ business, check out Alexandra Watkins book, Hello, My Name Is Awesome: How to Create Brand Names That Stick.

I hope you found this information helpful.

- Angelica
Jay-M Premium
I've been learning a lot of things about online marketing from WA, but I also have been working on educating myself on gaining the skills and experience required to be an entrepreneur or possibly a CEO of my own business in the future. My dream is to run a business that improves the lives of people and the ecosystem through advancements in technology, science, medicine, labor, social behavior, etc..

My business education will be completely self-taught, although I'm still contemplating taking online courses. I bought this book called "MBA: Mastering the Art of Business," which is a self-help guide on learning business without getting a college degree. I want people to follow my journey into becoming a great business leader and I want to somehow incorporate that into a niche that promotes Wealthy Affiliate.

I'm having a hard time deciding what niche or brand direction I should choose involving my business education plans. Does anyone have any ideas as to what direction I should take?
Katbelle69 Premium
Self Taught Millionaire
DValentine Premium
Good title Kathleen!
DValentine Premium
Hey Jay - good to have you here man, I think you're going to go a long way. My mum had Motor Neurone Disease so I have an idea of the hell you're going through.

Right, you've got some ideas but you're not sure of the direction you want to go in.
You've given some clues: "advancements in technology, science, medicine, labor, social behavior etc." - let's say you were stuck in a hospital lift with one of the Shark Tank investors - which topic could/would you talk about in such a way that they would find interesting?
If you can choose one then that's the direction you'll be wanting to take - you know the subject (or you want to know more about it), you're confident enough to talk about it and you can talk about it in a way to keep complete strangers interested.

Hope that helps bud - give me a message if you want any more help
Have a great day
Jay-M Premium
IngeCousins Premium
My idea is to focus on the Millennial age group.
Naming my site Affiliate Alliance (AA / A+ Affiliate) - Standing together to build financial freedom.
You don't have to be a graduate to become an A+ student in financial freedom.
Align yourself with the A+ Affiliate program
Yay or Nay??
TheNeuroNerd Premium
That's awesome. The Millennial's need someone like you! A lot of them are thinking they should get a hand "out", but you're going to offer them a hand "up". So empowering. Stay strong, you can do it!
TysonE1 Premium
I like it, and Millenials need the education and freedom just as bad as anyone here. Lets work hard to help build the community.

Sam-Oa Premium
That's so cool.
IngeCousins Premium
I have not decided what my niche should be, I find myself thinking of something, then all of a sudden I feel my niche became to broad. I do not want to create another Amazon site :)
I have thus decided to narrow down my options and use all my energy and focus into making WA my niche. Learn as I go along, start creating an income while I source my perfect niche.....and off course working towards Las Vegas.
Kyle Premium
Yeah, you definitely don't want to create Amazon, you want to be much more narrow with your niche.

If you want to promote WA and work within the "make money niche", go through the Affiliate Bootcamp training. If you want to build a business within another niche, head through the Get Started Here training.

Focus on just one though. You are going to be much more successful if you focus on one business/website versus trying to do too many things at once. You can always diversify down the road.

Hope this helps you out here Inge!
IngeCousins Premium
That is the roadmap I will be following😁