Where is the first place we come to do our research?


The Internet is the gateway to information and being an affiliate marketer, of course this is where you are going to be delivering your reviews to a captive audience. If you understand how to effectively create a review, you can drive a lot of traffic to your business, and effectively convert a lot of "prospective" buyers into actual buyers.

There are some KEY elements to any trustworthy, authoritative websites online. One of these key elements is reviewing products and services within their respective industry.

That is what this lesson is going to teach you all about, how to create through and very insightful reviews on your website. Reviews will naturally become a core component of your website moving forward and you will likely be making many product/service recommendations over time, and occasionally, helping people avoid products or services that may not help them out.

Your first focus is going to be the integration of Wealthy Affiliate into your site, but there are many affiliate programs out there that you will be able to leverage through time to create multiple streams of income. Reviewing and promoting many different products is going to happen with time.

Before I get into things, I would love for you to watch the following video on how to create and architect a proper review (I use Wealthy Affiliate in my example).


DISCUSS VIDEO: Creating Thoughtful, Insightful Reviews

The 4 "CIAO" Principles to a Great Review

When people go to purchase anything online or offline, typically they will review it. Unless it is a complete impulse buy (which does happen to the best of us), we will spend our time researching a product before we purchase it. We want to be informed and feel as though we are making the best purchasing decision possible.

There are four core principles that I follow when creating my reviews, I call these the "CIAO Principles".

1. Captivating.

All of your reviews, and content for that matter, need to capture the interest of your audience. If you can't capture the interest, people will get through the first paragraph of your content and leave. The hard work is getting someone to your site and if you are captivating with your content, they will stay to read what you have to say.

To be "captivating" you should write as though you are writing to a friend, explaining a product or service to them. Explaining the benefits of it, how their life will be better having it than not having it.

This captivation also starts with a STRONG title and headings within your content that keep the reader engaged. Tell people what you are going to talk about before you talk about it!

2. Informative.

Plain and simple, if you don't provide people with enough information to make a purchasing decision (either to buy or not to buy a product/service), then they are going to vacate your site and resume their research elsewhere. That equates to LOST traffic and revenue.This is the reason you want to offer a very informative review, something that is comprehensive enough that someone can make a decision after reading your review. One that builds enough trust and offers people enough help that they feel comfortable enough with your "words" that they decide.

A recommendation would be a minimum of 1,000 words for every review post you create on your site. Write until you feel you are offering a comprehensive experience for your visitor.

3. Accurate.

A review should be accurate to the best of your knowledge. Make sure that when you create your reviews, that you base it on factual information. Sure it is fine to have an opinion based on facts, but you don't want to be in a situation where you are making stuff up or creating a fabricated story.

The facts can be derived from many places and will accomplished through thorough product research. The internet is your information gateway and you can learn an incredible amount about a product or service through:

  • Researching it on the product website or sales channels
  • Your own product experience (if you have tried it)
  • Forums and online discussion platforms
  • Youtube, Vimeo, and other video platforms
  • Through other bloggers and industry authority websites
  • Communicating directly with others that have tried it

Lots of ways to put together and accurate and precise review, utilize all of the resources available to you.

4. Opinionated.

Your opinion matters, in particular when the very essence of your brand and authority as you build out your website content is going to surround your brand. You can feel confident in offering people your opinionated information within your reviews if you are basing your review on accurate and factual information.

If you feel a product is great because of XYZ, then state it. If you feel it is lacking because of XYZ, then state that. Your content is unique to you and the same way that you would email a friend explaining a product/service that they should try or not try, is the same way you should present your content within your reviews. Be opinionated, it will make your reviews much more interesting to read and will lead to much better results.

Task 1: Choosing a Winning Title for Your Review

Although your review is going to be a critical element of your website and you are going to be able to link to it from many places moving forward, with ALL of your content you create your goal is also going to be to rank in Google, Bing & Yahoo.

And this starts with the KEYWORD phrase that you choose. Reviews are no different and when someone goes to look for information on something online, there are a few key characteristics and behaviours that you should be aware of with their research.

  • They Want "Reviews" of the Information. (Review, Compare, Does it Work)
  • They Are Looking for Various Product Insights (price, success stories, affiliate program, how does it work, income proof, etc)
  • They Tend to Look for The Dirty Laundry. (Scams, Ripoff, Complaints, BBB rating)

Here is a list of potential keywords that you could use within the title of your post.

  • wealthy affiliate review
  • wealthy affiliate reviews
  • review of wealthy affiliate
  • wealthy affiliate review 2017
  • 2017 wealthy affiliate review
  • wealthy affiliate scam
  • does wealthy affiliate work
  • wealthy affiliate success stories
  • wealthy affiliate ripoff
  • wealthy affiliate complaints
  • wealthy affiliate hosting
  • wealthy affiliate comparison
  • wealthy affiliate price
  • wealthy affiliate income proof
  • wealthy affiliate affiliate program
  • how does wealthy affiliate work

Here is the title I have selected for my post.

Ideally, you want to choose a title that you are not going to be changing. Once you decide on the title, and in particular once your review post ranks in Google and other search engines, you don't want to be updating your title too often (as it can tank your rankings in Google).

So choose a title that (a) has your targeting keyword somewhere within it (b) that is captivating, and (c) is something that you are happy with.

Task 2: Create Your Wealthy Affiliate Review

Great! You have your post title set out, this is going to be the premise of your review, but ultimately your goal is going to be to provide people with a BRILLIANTLY captivating, informative, accurate and opinionated review (remember the 4 CIAO principles).

When you construct your review, there are several elements that will remain critical to your review and that I tend to focus on within all my reviews in terms of the structure and design.

1. Product/Service Overview

If you look at every successful review website out there and from my personal experience, it is very important not just to offer someone a thorough and informative review, but also to offer them a much lighter weight and easier to read "overview". This is in essence of an overall product breakdown based on the main elements of the product or service.

See the example within my WA review.

These should be consistent on your website for "similar" products. For example, if I were to review other products that were in the same industry as Wealthy Affiliate, I would likely want to use the very same criteria as this.

You can choose the criteria you will be review, it is your content but this should give you a few ideas as to some "ranking categories" that you can have within your reviews for Wealthy Affiliate and similar industry related products. Be unique and original.

2. Captivating Internal Headlines

Within your content, you are going to have internal headlines using H3 tags (the size of the font). These serve many practical uses. The first being that they break up your content and make it more readable. Nobody likes to read one big massive block of text, it is cumbersome and strains the readers eyes.

Secondly, it helps you foreshadow the next topic of discussion. In the case of the screenshot below, I am foreshadowing my section on Wealthy Affiliate Support by indicating that it is a community of caring experts. This is MUCH more interesting than having a boring title like "Wealthy Affiliate Support".

So make sure you make full use of headlines within your content, it will lead to many more people reading your content and ultimately more $$.

3. Call-to-Action Links

The last main focus here is going to be call to action links that take your website visitors to Wealthy Affiliate, through your affiliate link.

Remember, as your will want to get your affiliate link through the "Program Details" tab, at the top of the page (as shown below).

That is your link you will be using on your website in which will track your referrals and ultimately the revenue you generate from your site.

To add your link, simply highlight the text you want to link and then click the link button (chain link icon) within the top header. Then choose "Insert Link".

A modal will pop-up, and then within the "URL" field, you are going to add your affiliate link.

The key to a successful call-to-action link is to create one that is entices someone to click it and it is contextually relevant to the content surrounding it. Here is an example of a call-to-action link that I created within the "training" section on my review.

These are the three main focuses of the review, outside of course creating quality, thorough content, you want to put some emphasis on having a "shortened" overview, creating internal headlines, and call-to-action links.

Wealthy Affiliate Reviews. Uncut.

In terms of a site like Wealthy Affiliate, you have hands on experience with it. If you have a website in an industry that is related to the services offered here at Wealthy Affiliate, you could write a thorough, insightful, accurate, and opinonated review.

You have hands on experience, you have likely personally been connected with many members here at WA (myself and Carson include), and you have gotten a good grasp of the helpful, forward thinking and "members first" nature of WA.

We haven't changed our prices in 12 years, we have a team of 25 people working behind the scenes to move the technology, training and offering far beyond anything else offered within this space. That is our focus, and something we invest 60-70 hours per week working towards.

What was $359 and people loved as a “keyword list” site back in 2005, is now something that is obviously "light years" more sophisticated, elaborate and useful in 2017, something that is still $359 per year.

Comparable hosting alone, is $250 per month and as we progress through 2017, there won't be a Managed hosting company in the industry that can compete with the hosting that we offer here at WA.

Look around the platform when constructing your review and make it personal to you and your experience. A few things you could focus on.

  • Support (Live Chat, SiteSupport, Q & A)
  • Personal Mentoring
  • Community
  • Training Courses, Step by Step
  • Weekly Live Classes (and 100's of hours of replays)
  • Ambassadorship Program
  • Online Entrepreneur Certification
  • Affiliate Bootcamp
  • The Affiliate Program
  • Networking
  • Building Websites
  • Website Performance Tools (SiteRubix)
  • Website Engagement Platform (SiteComments)
  • The Hosting Platform
  • SiteContent Writing Platform
  • Keyword Research Tool
  • etc.

That is just to name a few of the platforms here at WA that you could integrate into your review. Of course you don't need to write a small novel and included everything, but remember, you want to be Informative and thorough. It will lead to much better conversions and a better experience for your visitors (and ultimately better rankings).

Task 3: Publish Your Review as a POST to Your Website

The last task is very straightforward. You are going to simply be publishing your content to your website.

Make sure you publish your content as a "Post". The reason for this is that you are going to want to allow for comments within your review, which is going to be a critical component of your review, building trust and conversions moving forward.

Tasks 0/4 completed
2. Choose a Winning Title for Your Review
3. Create Your Wealthy Affiliate Review
4. Publish Your WA Review to Your Website

Top Helpers in This Lesson

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Polmac Premium
Can I say hello WAzers... For a targeted niche. is it better to use a domain with your own name or targeted keyword domain. So for example. Me i have tons of experience in website optimization for search and performance, I am a total tech geek (rehab next :) ) Do I use my own name or a domain like afasterwebsite
Kyle Premium
That is up to you, you choose the domain based on what you want your brand to be.

When you choose a domain, you are going to want to choose something that is "brandable" versus something that has keywords within it. The reason this is the case is because as you build out your website, you can target as many keywords as you like within the content (that is how you will rank).

I have created a discussion here outlining the process and what to look for when choosing a domain name: This should help you out here and if you ever want to run any domains by me, simply let me know and I will give you some feedback.

PS. You can host up to 25 of your own domains here within the Premium membership on our state of the art hosting platform. :)
RandD Premium
Great question Polmac! I've chosen to follow you. I'd appreciate you following back. My BEST Wishes to you Sir! - Rolly
TarynB21 Premium
Hey everyone! My names Taryn, and for the past year I have been a procrastinator.
Tossing around ideas in my head, listening to affiliate marketing podcasts. Digital marketing podcasts... Studying blogs, reading into what is going on behind the scenes.
But I have never started. Perhaps I am afraid of failing.
Anyways, I have two ideas currently, can someone please point me in the right direction? Just once!
I light up when I'm talking about affiliate marketing. And all the things I've learnt just on my own. My bestie has a personal business, and I give her ideas daily on how a craft blog, or a YouTube vlog would Sky rocket her sales. In fact, I know exactly what I would do, if I had her skill set. I'd sell courses doing what she does.
But I don't.
I've had many jobs, and have many passions. Animals, my kids, learning, designing.
But I enjoy crafting with my boys.
So I could either start a business promoting wealthy affiliate, because I know the freedom being a successful affiliate could get you, or I could start a niche site with crafts, toys, activities and stuff just for boys (as a mother of 2 of them)
I have experience being a mom, but I don't have experience being an affiliate.
Anyone out there up for chatting this out with me?
I want to start, now - I just want to start right.
Kyle Premium
Yeah, it is just going to be a matter of choosing your starting point. Down the road you are going to be able to get involve in many different niches, but you want to get the formula down within one first.

The key for you going forward is going to be taking action on your ideas as well. You can have the best ideas in the world, but if you are not taking action then they won't amount to much.

Here to help you out if you need anything else. :)
Lev Premium
Hey Taryn...I think a good option for you might be to combine the two into a 'stay at home mommy' type of blog. There you could relate to moms regarding the crafts for the kids and also promote WA as a way for them to make extra money from home.

Again your target would be stay at home moms & dads that want to learn how to make money online. You could literally split the site into two categories 'for kids' & 'for parents'. These are just ideas that popped into my head. Don't over think it, just get started because your site will have different sections to cover whatever topics you want.
TarynB21 Premium
I love this idea! I had thought about this too! Thank you so much for the advice, and most importantly thank you for your advice :) I started yesterday and feel like I'm starting to get on a bit of a roll.
TarynB21 Premium
Thank you Kyle! Yes... Ideas are nothing unless something is done with them. I decided yesterday to just go for it, and stop at nothing in my way.
bpicou Premium
Hi Taryn,

There are a lot of successful mom's who have built a business niche around being a stay-at-home mom. That is their niche and you could combine WA with that or any other business opp that makes you happy. If you don't have a passion for it, then it will become a chore.

Mine is travel. My niche market is women for example who love to travel and become a travel agent from home. I can help people in that niche all day, everyday. It's fun and your niche needs to be fun for you.

I hope that helps.

Lev Premium
You got this 👏🏼!!
AJMark Premium
Hi Taryn, sometimes it's hard to realize oneself's own talents and capabilities but I can see that you have great passion. Most of the time we underestimate ourselves especially when we are more considerate of others and put them first which is an awesome trait, but when it comes to ourselves we lack the confidence as we are more conscious of ourselves looking through other peoples' lenses but you are greater than that. As it is said, " a journey of thousand miles begins with the first step" .... sometimes taking that 'first step' is the hardest. take that step on 'faith' then another and you'll be walking forward. I have overcome many challenges in life myself .... LIFE is to 'move on'. Here you have a great team willing to help each and every step of the way. I wish you all the success. BLESSINGS.
paulmargallo Premium
While a passion for your blog niche has a long history of motivation to run your blog, you will certainly learn to be enthusiastic when you start to make money with affiliate markets.
Here is the list of Affiliate Marketing Niches that you can never go wrong...

Tech Niche
Health Niche
Digital Marketing/Internet Marketing Niche
Love and Relationship Niche
Personal Finance and Investment Niche
Pet Niche
Movie and Music Niche
Fashion and Beauty Niche
Travel Niche
Mental/Life Coaching Niche
Self-Improvement Niche

Affiliate blogs continue to be one of the most important media in reaching an audience. It is imperative to regularly evaluate whether your affiliate marketing business still benefits from the model of the blog.
CassiOfTroy Premium
Paul, thank you very much for these helpful snippets.
Welcome to WA Premium.
I look forward to following your progress and success.

paulmargallo Premium
Wow! Thank you, Cassi.
CassiOfTroy Premium
You are very welcome.
CathyCare Premium
hi are these not to wide niches?
paulmargallo Premium
Hi Cathy, Yes the niches I've listed are broad. That would depend on how deep your knowledge in those niches. The deeper you know, the more specific you can be.
You can reach me out if you ever need a help.

Im fine with it, but was this literally what he's saying my brand is as an affiliate or is this an example in the training.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate
McEachron Premium
Well for this training, he is referring to Wealthy Affiliate. It is a training on how to promote Wealthy Affiliate as an affiliate of wealthy affiliate. If you can't figure out how to incorporate this into your niche, then you would need another site to keep your sites relevant.
Kyle Premium
I wouldn't copy my brand, I would be original in your thinking. But helping affiliate marketers can absolutely be the direction that you head. :)
HowardsonAve Premium
Hey, I have a question as I used to be a barista at this place up the street and the coffee is pretty well known throughout the country. No, I'm not talking about Starbucks but caribou coffee and in the time I was working for them I got familiar with almost all of their coffee roasts and blends by taste, aroma, sourcing, brewing methods, roast strength, and even exclusive blends. Do I need to get permission to add their products to my website for review from my personal work experience? I actually would like to add their line to my website as a starting building stone, but I'm not sure if I have to deal with anything on the legal side such as royalties.
BChaora Premium
Hi Howard
So as a member of Wealthy Affiliate you can promote the Wealthy Affiliate Program and write blog posts around that and get commissions for that. This training is what you are going through now called the Affiliate Boot camp.


You can go through the Online Certification Training where you can pick any niche from flowers, to dogfood, to fashion . You can then generate content around that and promote it in your blog posts and content.

I hope that's clear