Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4.75 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Marketing With Kyle

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.


You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


Top Helpers in This Lesson

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Jak791 Premium Plus
Direction: Helping people that are stressed and need direction in life, step by step in helping them become a better version of themselves.
Brand Name: Life Revamp With Affiliate Marketing (LRAM?)
Goal: teach affiliate marketing to anyone and everyone with insights on health, goals, habits when they want to better themselves.

Although a bit more niche, I'm sure this scenario of direction is what some may internally feel when wanting get out of the struggle they are in/dilemma they are facing with money and want a direction to go in.

Let me know what you guys think with my Direction, Brand Name, Goal any insight is much appreciated
Reply
IvanBroz Premium Plus
All in all, you've got a great idea. I like the name. And you can definitely leverage the program here to succeed in this niche. I'm guessing you're geared toward promoting WA then, right?
Reply
michaelw777 Premium
This sounds like a great Niche Idea; and in fact; you could broaden it to cover health and diet in general. Just saying; if you want to? You could broaden this to cover Health and Diet too.

Hope this helps and encourages?
Reply
miloncashgal Premium
Whoever would like to take on this question...I personally tried Bluehost n WIX before locating WA. Not to put anyone down, but these two can't compare to WA for many reasons. Would it be unethical to mention these two in my review for comparison reasons? I don't anyone to look bad, those are not my intentions.
I'm waiting for answer
Lisa
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CountessCtry Premium
Hey
So what answer are you looking for? Are you trying to write a review? How can I help?
Reply
miloncashgal Premium
Is it unethical to mention Bluehost or Wi
Reply
Kyle Premium Plus
Sure, you can compare products and services. That is a good way to help your visitors understand what is the best option, and obviously no hosting company on it's own can compete with the service here at WA...not just on a hosting level, but with everything else that is included within the platform and community.
Reply
MikeHamidy Premium
I checked my affiliate link, it's going to a page with a bit old stats which is forecasting 2018. Would you like to update this landing page which is quite important to have updated data for visitors. Unfortunately, I can paste neither the screenshot nor my affiliate link here because of not being a Premium member yet :)
Reply
CountessCtry Premium
Hey
You are a premium member quite all right. Landing pages is what we make out. You may want to run an update.
Reply
MikeHamidy Premium
Thanks for the reply. I guess I need to rephrase my question :)
My affiliate link is leading to the WA landing page and on this page (which I have no access to change) there is old data. Please look at this screenshot. The graph is too old, ends with an estimation for coming 2018 ?? :) I hope that you understand me better now.
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Angell70 Premium
Hi Mike, I would say maybe you want to contact site support or ask the community in the chat room.
Carson just posted the last article with the latest improvement to the platform so, maybe you can take a look at this too
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MikeHamidy Premium
Thank you so much, I will do that :)
Reply
CountessCtry Premium
Yeah right we can custom do, my understanding site support fixes our sites. Live Chat is cool
Reply
MOvergaauw Premium
Hello gang, I have been going over the lessons again to get as much meat as I can. The platform layout has changed since the video was made here on lesson 9 and I don't know how to find my WA affiliate link. The tabs are different now and there seems to be no "programs details" tab. My review is getting close to completion but I have no link to WA yet.
Reply
TheAbie Premium Plus
Hi

Yes there was a system update last November. Left sidebar has now to top.

You affiliate link would be the $ sign top menu.

Program details

https://my.wealthyaffiliate.com/share
Reply
I was thinking about making my niche in the Fitness Industry, should I make it more focused or just talk about all the different aspects of fitness? Just needing some ideas to get the ball rolling. Should you do more than one of these or just stick to one at a time?
Reply
Also I am drawing a total blank on my site name, not sure how to run with that in the field I’m wanting.
Reply
Is Local Marketing a good one to try as well? Would that make it just about me trying to help local businesses and people market themselves or their companies?
Reply
CountessCtry Premium
Hey
As we are now in the Affiliate Bootcamp is the (make money online niche) I want to write lots of content addressing issues in making money. You need to see what type of audience (see resource below) you want to reflect on and resonate with you, may have knowledge with them and can reach out to them through your content. I was recommended to do the whole thing before starting work on my site and to only focus on wanting to do your own niche or the Bootcamp. For own I would choose something that resonates with me, could be a hobby, interest, a side hustle, something I know about and can write lots of original content. Anything rings the bell? it is important to know who your target audience is gonna be, who you are writing to and once you figure this out, it becomes easier coming up with a niche. Please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
Reply
CountessCtry Premium
I name what resonates best with me but with a siterubix subdomain can be changed if you made a mistake versus a dot come url once purchased cannot be changed. WA has a lot of local marketing resources .
Reply
DianeScorpio Premium
Hi - this training course is for those who want to use make money online as their niche and promote WA. If you prefer to use your own choice of niche, you need to switch back to the OEC course, as it will be more suitable.
Reply
Angell70 Premium
Hi Eric, you can check my site to see as I have the same niche as you if this is what you are passionate ab. just don't copy as you won't be seen good.
Fitness is a broad niche and you can write and expand anything you want.
Reply
michaelw777 Premium
I just said this to someone: Other Members please correct if wrong? But, I think you are in the wrong training; what you are looking for is Online Entrepreneur Certification. If I am wrong? Other Members please correct?
Reply
michaelw777 Premium
You know what? I just said this to someone; i think you are in teh wrong training program. You want Online Entrepreneur Certification. Right now you are in Affiliate Bootcamp.

Other Members please correct if wrong? But, I think I am right; you are in the wrong training program.

Hope this helps and encourages?
Reply
Kyle Premium Plus
I would recommend that you narrow it down a bit, what aspect of "fitness" do you want to help people out with?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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