Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 5.25 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Marketing With Kyle

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.


You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


Top Helpers in This Lesson

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Hi All,

So my goal is to target people not just for my own benefit of earning lucrative commisions, but to help those people who wish to live a financial free life, to help those moms and dads who wish they can work from home to be closer to their children, to help stop poverty, the fact that people can start free in Wealthy Affiliate is already an entry point for stopping poverty!
I want to make this known to as many people as I can, the fact that I can make a difference in someone elses life and at the same time benefit financially from it is absolutely a game changer in todays world.

So, what do you think about the following for my brand:
1) A new life through Wealthy Affiliate!
2) Creating a new word with a new world- "Unpovertizing" through Wealthy Affiliate!
3) Financial opportunities with Wealthy Affiliate!
4) Whatever your dream... dream come true through Wealthy Affiliate!
5) Litterally Live, Love and Laugh with Wealthy Affiliate!

my husband likes number 5
What do you think?

Thanks WA community!
blessings! :)
Reply
Angell70 Premium
Hi Cornelia & ntmu & warm welcome.#
love them all but they are all titles from where you can expand and talk and write about it. a lot.
maybe you should think ab a short name for your website, for eg "UnpovertizingWealthy4you" or " financiallybenefit" something like this
Just my honest opinion.
Blessings to you&family;
PS> love your kids
Reply
Marymoore001 Premium
I like #4
Reply
Kyle Premium Plus
You can absolutely tie a slogan like this into your promotions, all great ideas there. I just wouldn't recommend necessarily tying it into your main brand as it may make you appear quite biased, versus having your own brand as your blog, then promoting WA within your website.

Just something to consider here, but all very creative ideas you have there Cornelia!
Reply
Hi Angel!

Thank you so much for your honest opinion, I am very new here so any advise is welcoming! :)

Thank you for complimenting my boys, they are my life! :)

During the training advise I learned that I need to have niche that will allow me to write a lot about, therefore I made them so long, but yet you have a point, Shortening it would be a good idea as I will be creating a website on it and wouldnt want to over complicate it too.

I really like "UnpovertizingWealthy4you"

Thanks for the advise! :)

Blessings to you and your family as well! :)
Reply
Thanks Mandy :)
Reply
Thanks Kyle.

I like what Angel suggested about "UnpovertizingWealthy4you"
What do you think?
Reply
michaelw777 Premium
I'll throw this out there: Escaping Poverty with The Wealthy Affiliate. Or: Breaking The Cycle of Poverty with The Wealthy Affiliate. Hope those inspire?
Reply
JediRebel21 Premium Plus
I kinda have an idea of my market that I want to do but im kinda unsure if it would be a good market to do, coming from a person who struggles at a job that's not designed for an ADHD person I think it would be great to market affiliate marketing to people with ADHD, it would give the person the freedom to be their own boss and that's what's needed most
Reply
TheAbie Premium Plus
Hi

That's awesome, can see this resonates well with you and through your content you can reach out to your desired audience and hopefully convince and convert them into joining the WA platform as a way to gain freedom and as you say; that can be a great start with the Affiliate Bootcamp (make money online niche) - I would follow through and tick checklists bottom of lessons, tasks and activities asked of you to set up properly.

However, kindly let us know how else can we help you or if having further questions. Thank you for your notes, very well appreciated and much obliged.
Reply
michaelw777 Premium
That's a great Niche idea. But, I can't think offhand right now; but you might want to broaden it. You might want to broaden a little. And if you have questions about broadening it? Please do ask?
Reply
Your spot on, this training is the best I have seen. I wish you all the luck in your future with WA,you will benefit greatly from their training.
Reply
RodolfoV1 Premium
I know that in the world of the digital market there are thousands of products and not all of them have the same demand. In my website I have several topics that I don't know if they match and I don't know which one to delete?
My website is : https://myextraordinarystuff.com
Reply
YvonneBray Premium
You need to choose a market that you are passionate about. Then delete the rest. You have too much going on. I would suggest going back over your level one training and decide. You are in the
BootCamp Area.
Reply
YvonneBray Premium
In one of your posts, you wrote about water that would come under a Niche in the OEC. I think you need to decide whether you want to do a Niche or MMO.
Reply
DianeScorpio Premium
Hi - you are trying to target too many audiences by covering health, entertainment, electronics, etc all on one website. You need to pick one specific niche and concentrate on that.

Plus, a lot of your content is copied and pasted, which you can't do. Everything on your site has to be original and written in your own words.
Reply
RodolfoV1 Premium
Ok
Reply
RodolfoV1 Premium
Thanks
Reply
RodolfoV1 Premium
In this lesson 3 of Bootcamp Carl tech to create a domain and a website. I ready have 2 website and 2 domain names. My other question is if I have to create another one or just transfer to siterux?
Reply
michaelw777 Premium
You might just try keeping it the same for a little while and see what happens? No Offense meant; but before changing it. You might leave it a week to a month; and just see what happens? No Offense meant.
Reply
YvonneBray Premium
The domain names and websites are they held in WA or outside?
Reply
RodolfoV1 Premium
in WA
Reply
RodolfoV1 Premium
ok, thanks.
Reply
YvonneBray Premium
Great, now do you have a website based on making money or something that you can use in Bootcamp? For example, you may have a website on marketing or finance. Are you a premium member?
Reply
He'll Members, I really love WA but have,am from Uganda aged 24 and would like to know,! Is it possible that i didn't finish school because of money problem,but i know what to do, Studied plumbing though didn't graduate,,and now am learning refrigeration for free from a technician,,how can i phase my business here? and would also like to know,How do i connect such a business world wide as some of you manage it? Thank you so much.
Reply
TheAbie Premium Plus
Hi and welcome to WA

The Affiliate Bootcamp is the make money online niche, is this what you are aiming for or more following up on an own interest focused niche and if so,

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle Kindly let us know when needing help or have further questions.
Reply
michaelw777 Premium
I am just going to say; your Niche; which goes with your website. It should be something you Love and Feel Passionate about. It should also be something you think you can market and People will buy. It should also help People.

Hope this helps and encourages?
Reply
Saleem Premium
Hello,

I would like to ask you for some feedback on a new blog I'm thinking of starting (and scrapping my previous idea of creating a blog around personal finance tips).

The idea is to combine two ideas: business productivity + online marketing. My goal is to find a niche to promote the WA Affiliate offer.

The name of the blog will be Find Your Flow. (Flow, here, refers to workflow)

Here are some topic ideas that I thought I could blog on:

* How to Increase Productivity for Your Online Business With a Dedicated Blog

* Why Productivity is Important for Every Business

* What Should be Included in a Dedicated Blog

* Types of Blogs: Content vs. Lead Generation vs. Branding

* Do you think it’s a good idea or a lame one and I should come up with something better?

Thanks,
Sal
Reply
Angell70 Premium
Hi Sal, these are great ideas but can I ask or suggest to shortener a bit title pls?
For instance, for me as a dyspraxic, it is v hard to read so long title - and to be honest a lot of people out there suffer with this and our audience I don't think they will read all content from A-Z,
I just know they will skim & scamm as their are more prone to pictures, videos etc etc
Its just a suggestion
Bllessings to you&family;
Reply
DValentine Premium
I LIKE THIS!
Great choice Saleem!
I wonder if you could get a little more narrow and aim your content directly at online marketers.
"Get More Dollars Out Of Every Hour With These Productivity Pointers!"
I think this is great and I can see you growing well.
Now, stop reading and start doing :))
Reply
Saleem Premium
Wow! You're good at this stuff! That's it! That's the niche idea! It's time to roll up my sleeve and get to work!
Reply
michaelw777 Premium
I am just going to say; for your Title; Find your Flow; you might confuse Customers? You might want to try a different title. Such as Advice On How to Make Money Online.
Reply
Saleem Premium
Thanks. Good advice. I need to rethink the name of the blog.
Reply
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