Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4.75 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Marketing With Kyle

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.


You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


Top Helpers in This Lesson

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I hope that the records are correct. I am repeatedly being asked to update to update to premium, I did that when I first became a member. Kyle along with many others sent me notes of congratulations for the upgrade, but I still get notices almost everyday to upgrade. Please check this out.
Warm regards,
Raymond
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DianeScorpio Premium
Hi - it looks as though you have 2 accounts. This is a free starter account. You have a premium account under the user name of RScholz1.

I presume you have used 2 different email addresses. You need to log out of this account and log in to the correct one.
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I do not know how that happened. Do you cancel this account and I log back in on my RScholz1 premium account and and go from there? Thank you for your help.
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michaelw777 Premium
I highly suggest you do what I am about to suggest.

In the magnifying glass above; click it; in the search bar; type in Kyle and leave a message about your problem on his page.

Then do the same for Carson.

I have been told they are busy; so it is best to ask both.

For sure they can solve this.

Other Members please do not take Offense; trying to help a Fellow Member.
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DianeScorpio Premium
You need to log out of this account by clicking on your profile photo. You should then see the option to log out.

You then need to log back in with the correct email address.
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Reu23 Premium
I'm understanding the process much clearer now I see it unfold. It is 'fun' as described and with regular use I guess the unkown 'technical' side will become less daunting. If I had some kind of IT training before, I guess my fingers would be moving at lightening speed! Lol :-)
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Kyle Premium Plus
Yes, the technical stuff will become straight forward and second nature as you continue to "immerse" yourself in the process of building a website.

Efficiency comes with practice!
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McDonaldM2 Premium
Watching the procedure on "Setting Up My Website Back Office"
is very informative. For me, I am learning from the bottom up, what
is involve in building and setting up a website.
This knowledge no dough is also building my confidence as I go
through these learning procedures.
Thanks again Wealthy Affiliate.
Reply
Kyle Premium Plus
Awesome, sounds like you are making some good progress. You are only going to be come more and more proficient at building websites as you do move forward. :)
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McDonaldM2 Premium
Thanks, Kyle
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thea67 Premium
I'm thinking along the lines of targeting for people that want to learn how to make money on the internet to get out of their current job situation. I have friends and family working their "hind ends off" for places like Walmart, and it's nearly killing them.

I worked for Walmart for just over a year and it sent me further into the disabled list. A friend of mine worked for Walmart for over ten years and she did many different jobs. I remember she was always running around the store like a chicken with its head cut off. It took a toll on her body as well. Now she has a sit down job at our local court house.

My son works in receiving and unloads the trucks. He's only 36 and with his bad back, he comes home in pain all the time. I also have a cousin that just retired early because of the pain caused by working at Walmart. She was an assistant manager.

So, my target audience is going to be for people working at jobs that's killing them. However, I need some ideas for the niche. Please, does anyone have any suggestions? I would greatly appreciate it.

Kind Regards,

Thea
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Kyle Premium Plus
Absolutely, plenty of people in that situation that can leverage the Internet to build a business online...they could even promote Walmarts own affiliate program (and that could be an introduction to affiliate marketing that you could leverage to help them make sense of it).

So I definitely do like the direction you are heading here and this is a significant audience!
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Mariks19 Premium
Nice one
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michaelw777 Premium
I am going to try to help you the best I can; you can just click on the upcoming and see if they are taken? And if you like them?

TiredOfmyOldJob.com IGetPainOnmyJob.com IWantToWorkFromHome.com IWantToFiremyOldBoss.com MyCurrentJobIsKillingme.com IWantToWorkFromHomeAndBemyOwnBoss.com IamTiredof9to5.com Iwanttostayhomeandwork.com IamTiredofmyJob.com

You can try those; they should take you to another Page; and if there is nothing there; the one you click is available: Hope this helps?
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michaelw777 Premium
Yup; I tried one of them and it worked; and if there is nothing there; and you like the name; you can try it. On my screen I see the .com's in blue; just click on each .com if you want to? And see what you like? Or if these inspire you? Hope this helps?
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thea67 Premium
Thank you.
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thea67 Premium
Thanks for the suggestions. This is what I was looking for, some name suggestions for my website.
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Ngabo74 Premium
For me, I think I won't change a lot from the example given above...
The direction I am going to be choosing for my business is: "Helping people become Successful Affiliate Marketers". And the brand name to be: "Sure Deal Affiliate". What do you think guys? Please help me with this, because if I mess up at the beginning, then it won't work.
Reply
michaelw777 Premium
You know what; I would keep the business name and brand name the same; or very similar; because your audience may not know what you mean by "Sure Deal Affiliate". I am just saying; you audience may not understand what that means exactly.

So, I highly suggest to you; to keep the brand name and the business name the same; or very similar. Hope this helps?
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YvonneBray Premium
I like "Sure Deal Affiliate - Helping people become successful Affiliate marketers" Do you like it?
Reply
Lilika84 Premium
It sounds nice but it's too long I think.
Try something shorter, like Successful affiliates or Affiliate program for beginners..
When is shorter it's easier to remember, therefore easier to be branded.
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