Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (within the side menu) is where you can get HELP at any time, please take advantage of it.

You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


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Akitch Premium
My direction is to assist potential Affiliate Marketers to overcome their present income limitations. So these are people who are already earning but are frustrated by the "ceiling" of their income and would like to OVERCOME THEIR INCOME LIMITATIONS.

The name of my BRAND will be:

Overcome your income limitations

Please confirm if the above is in order.
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Kyle Premium
I like it Anthon, this is certainly a direction that you can head here. ;)
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Hi guys. I am a new here. I am thinking about targeting struggling network marketers as my niche to promote Wealthy Affiliate. My goal is convince them to transition from network marketing to affiliate marketing so they can build passive income through it. I don't know if this would work. Could anybody give me an advice please? Thanks!
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Kyle Premium
You don't necessarily need to convert them, you can help them with their network marketing and the sale of the products within those, but you can also introduce them to the significant affiliate marketing opportunity.

Sometimes when you tell someone what they are doing is a bad idea, they will get defensive. We have many network marketers here that are thriving with the education here, but are also transitioning into other significant opportunities.
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Billydale480 Premium
you would be great at this
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I want to focus on the how and why's of it. But I want to target people who are like me who are lucky if they can pay their monthly bills, so minimum wage (I guess) show them they can start at the bottom and work their way up. Which basically means starting as a starter member and letting the work they do on their website pay for premium. I believe that is the best way to promote WA. I'm willing to do all the research and I know I am going to lose alot of the functions. But I believe it is possible. I'm thinking something like. Selfhelp. /how-and-why-you-should-be-an-affiliate-marketer. I can then do research on other companies like WA and tell them why WA is the best way to go. What do you guys think?
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Kyle Premium
Sure, that is absolutely a direction that you can head. Lots of people that you can relate to, lots of people that you can help, and ultimately lots of people that can benefit from the platform here. ;)
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Thank you Kyle!
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Hi Guy's,

In terms of target audience I was more thinking about promoting the training aspect of WA.
I know there's tons of people out there who have tried affiliate Marketing and have failed, mainly due to lack of training and support.
I know I was one of them.

Would this be workable?

Thanks
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Ex9to5er Premium
Absolutely, you will learn to do just that in the bootcamp and the great incentives for both you and those you bring aboard!

Collin
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Kyle Premium
Yes, you can help aspiring affiliate marketers and you can help affiliate marketers then grow and scale their business. Obviously a promotion of WA would be a natural tie in here and it is the best of the best within the industry. ;)
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Ura19 Premium
Hi this is my first Review which is step 9 out of 10 on the boot camp training.
My question :- Are their any special review templates that i can use to promote WA, even if i have to tweak them and make them my own, i would just like to get the ball rolling , bear in mind that i will be advertising Wealthy Affiliate Marketing Program which i feel is a brilliant way to launch the kind of niche that i'm interested in. ?
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Kyle Premium
There're several ways in which you can go about creating the review, and we certainly have a lot of training on reviews here at WA.

You're cool with the review is to inform people and provide them with an experience where they are ready to make a purchasing decision either to purchase the product, or to purchase something else.

People tend to do a lot of research before they buy stuff online and if you can do the research for them, it will speed up the purchasing lifecycle. That is what you should set out to accomplish within your reviews.

Here is some high quality training that you can leverage on reviews. When you're creating a review, you need to make sure that you are being factually correct, providing insightful information, and you can layer your opinion and ideas on this. If you do this, you can be very successful with your reviews.
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