There are several methods for verifying ownership of your site so that google recognizes you and indexes your pages thereby leading to traffic conversion. I am very non-technical and so I feel that of all the options on google search console to verify site ownership, the HTML tag option is the best option.
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hotshotlegal
Premium
Hi there, thanks for this , that is really helpful - once you have inserted the meta tag and got recognised by google analytics, can you then delete this from your headers section? thanks
Labman
Premium Plus
It is much easier to use the Google Analytics option as Kyle outlines here. Setting Up & Verifying Google Webmaster Tools