Keyword Mapping

Create a page/Post that focuses around a particular keyword.

Think about which keywords relate to a single topic. (Very important)

Write the keyword down ( spread-sheet or such like) for later reference as you do not want to duplicate it. (Also very important)

USE GOOGLE ANALYTICS TO TRACK YOUR PAGES/POSTS PERFORMANCE.

Whilst in analytics, look at organic visitors to see.

Whilst it is possible that you are not receiving traffic for these exact terms, you should receive traffic from similar phrases that are on your site - SEMANTICS

Look into the engagement levels to determine how well that page/post is meeting the needs of your visitors.

REMEMBER THIS - Optimizing pages is not about trying to trick Google into ranking you any higher! No, it is about how well you are matching you post/page to meet with the users intent. Whether that be giving information or selling a product.

After all, the goal of a well optimized page is to help the search engine better understand the page/post so if it is done well, then naturally it will rank much higher.

ie (Which pages from your site are most relevant to a search query.)

In time, it well help your sites architecture as it will help you see how each page/post is related to one another.



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RDulloo Premium
Thank you for explaining this in a very clear manner. I am new and just finished watching Kyle's training on keyword research. The only question that I have now is: how many times does my keyword need to appear in my review/article for me to really be tageting it? Or is it enough to just mention it once and google will know I am targeting that keyword? Sorry if this is a dumb question.
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MTynan1 Premium
Hi, It is best if the keyword appears in the first paragraph of your article and usually in the first sentence. You can use the keyword more once, but is has to make sense in the article. But is not a good idea to use the keyword to often because google will assume you are adding just to boost rating.

Hope that helps! No question is a dumb question.
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RDulloo Premium
That makes sense! Thank you so much!

Another questions that I have is can I be targeting several keywords in one article? Or should I only focus on one?
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Chrissies Premium
Great training, many thanks Simon :)
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Simowatto Premium
no problem matey
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Cynthiah1 Premium
Thanks for the good training.
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Simowatto Premium
you're welcome Cynthia
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WilliamBH Premium
Good stuff to think about Simon .. thank you. Cheers, William.
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Simowatto Premium
Cheers Bill matey :)
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GautamWorld Premium
Thank you, Simon for adding to our knowledge :)
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Simowatto Premium
thank a lot matey and you are welcome
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Gila Premium
Thank you for the training. Excellent points and reminders we should all use
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Simowatto Premium
haha yes Gila, u really should use them and thank you for the kind comment!
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