The next set of really useful features are the widgets footers and sidebars available in the genesis theme
Here you can see there are 3 primary sidebars and 3 footer areas for you to utilize and add widgets to you can choose to have sidebars on individual pages so you can customize very page as you wish rather than with most WordPress themes they are default on all pages or posts, all you have to do is select a page layout before you publish all done by the click of a mouse no plugin required
There are also plenty of genesis widgets to choose from which add extra functioanlity to your site and don't forget you get a manual with the theme to walk you through all the available functions
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