Here are some statistics about the power of colors:

In average, the color itself is responsible for 60% of the acceptance or rejection of a product or service.

When choosing a product 84.7% of consumers think that the color is more important than any other factor.

When deciding to buy something, 93% of people observe the visual aspect , 6% look texture and 1% decided to buy by the sound or smell.

80% of people believe that colors enhance a brand recognition

Color ads are viewed 42% more often than the same ads in black and white.

Colors can improve understanding of 73%, between 55% and 68% learning and reading 40%.

2 out of 3 consumers will not buy an expensive product if that product don't have his favorite color.