We all know about search engines and how they work. We type in something and up comes the results from which we get to choose. We are first going to go over how the search works from a customers perspective, so come along.
I like T.Vs. I enjoy being able to see the clarity and crisp picture. So we are going to search 1080p HDTVs.
This is the search results I got. And farther down the page I got results that included things.
The thing I want you to notice is that the bold words like HDTV, 1080p, are the things I searched for and come back to you in your search. When you don't use the "" around your search then the search comes back with anything that matches your search term. That is why you can search the law of attraction for example and come up with a law firm website.
Having "1080p HDTVs" in quotes tells the search engine you only want those keywords and you want them together.