We all know about search engines and how they work. We type in something and up comes the results from which we get to choose. We are first going to go over how the search works from a customers perspective, so come along.

I like T.Vs. I enjoy being able to see the clarity and crisp picture. So we are going to search 1080p HDTVs.

This is the search results I got. And farther down the page I got results that included things.

The thing I want you to notice is that the bold words like HDTV, 1080p, are the things I searched for and come back to you in your search. When you don't use the "" around your search then the search comes back with anything that matches your search term. That is why you can search the law of attraction for example and come up with a law firm website.

Having "1080p HDTVs" in quotes tells the search engine you only want those keywords and you want them together.



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Jenna7 Premium
What do you mean exactly by the ""s? No spaces?
Something simple but I am missing it :P
Thanks a lot for the help.
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AdamsOnLine Premium
""s means that you put quotes at the beginning and end of the words you want to search for. Example: "search for this" will bring back only results with the exact same wording. If you do not use the quotes you will get a variety of different results that may not be pertinent to your search.
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Paul Dean Premium
It means enclosing the search term in inverted commas.
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Jenna7 Premium
AdamsOnLine, but I already do that all the time! I use this a lot. Lol. I thought ""s meant like something else-something I did not know. This is one of the most embarrassing moments ever, in a professional place. But oh well, it is not like I have not done that here already.
Thank you for your reply and in being kind about it.
It also means that I am the definition of a dork.
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AdamsOnLine Premium
We all have intellectual interludes. It is a normal human trait. So you are normal.
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Jenna7 Premium
Thanks AdamsOnline and Paul.
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skyhorse Premium
Ok Jenna, I'll share one of my moments then with you as well. You know the word façade. Means persona or mask. Well as you might know it is pronounced (fa- sod) well I pronounced it like it is spelled. (Fa-cade) good thing it was only in front of my mom. But like Adam said we all have those moments, lol.
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cjmn1957 Premium
Will give this one a go. Thanks for sharing this.
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skyhorse Premium
Very welcome! Glad you enjoyed it.
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stoney123 Premium
Thanks for sharing. I understand better. Now, if I could only remember to make the technique a habit so I won't forget. lol. I just joined by the way.
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skyhorse Premium
Glad it was easy for you to understand and helped you. And welcome! We are all here to help you succeed.
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dembler Premium
Very good and I was able to understand that. I am still trying to find the training on Jaaxy that tells me what the numbers mean ....
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skyhorse Premium
I'll look and see about that and get back to you.
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Rebbak Premium
This is very good and informative. Nothing like acknowledging the small stuff to build to the large stuff. Thank you.
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skyhorse Premium
Thank you. I mean if you find a gold mind with lots of traffic and little competition then go for it. But I wouldn't discount the one with little traffic, because again, traffic is traffic and you never know where you might get someone to come to your website or what they will buy when they are on it.
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