Has anyone ever asked you how many hits your website is getting?
This should be the first tip that they do not understand website tracking and statistics.
I used to sell against web companies that did not know the difference between hits and visits. When someone tells you they are gettig thousands of hits a day.. be very cautious!
Ask them how many visitors they are getting? Ask them if they know the difference between a hit and a page visit?
Watch this video - the URL of the page shown in the video is located at