Because most of us don’t spend all day on Twitter, we only see tweets that are currently displaing at the time we log in. Because of this, when it comes to sharing content, it’s a good idea to tweet it out more than once. Yes social media is about connecting with your audience, but Twitter in particular is a powerful platform for sharing content.

When you write a new blog post, share it immediately. Then log into Hootsuite (or set up an account http://hootsuite.com) and schedule it to post again within a day or two. And then again the following week.