Trigger your creative thinking : Produce a converting content.
Do you believe that the world's largest social media network (Facebook) by Mark Zuckerberg started like a joke, within his fellow students at Harvard by selecting their choice of pictures which was banned at that time and later came up, he started very simply, don’t begin your business from the mountain top but rather start from a playing ground then you gradually move to the mountain step by step till you reach your goal.
Content marketing requires experiments to derive a concrete result provable enough to adopt into the system. Never neglect a new dimension of content creation techniques. Experimenting helps you to discover a much-hidden treasure to handle and solve cogent problems. You can experiment by adopting the use of videos and images to test run ranking which is for posterity purpose, and your discoveries will earn you more conversions.