Aim: Creating the digital catalog or e-catalog magazine for our content and sales marketing campaigns: all of them or handpicked.
To Take our ecommerce and affiliate marketing campaigns to a personal and relatable level.
Objective: Creating digital catalogs or e catalogs for our campaigns by relatively inexpensive or sometimes free avenues.
Hypotheses: We will amplify our sales and enjoy the process (albeit time consuming) with regards to product marketing, content promotion and marketing.
The result should be a highly engaging, dimensional and at times interactive e-catalog.
Why?
Because we want the bottom line: Traffic, audience, Readers, subscribers and eventually the sales to go with it!
Null Hypotheses: Possibly the only drawback is excessive time and energy spent and slow results, if the technique is not repeated for all articles and may require consistency on a timely basis.
(This tutorial took me a lot of time to learn myself ! )
That is, if you start this you should expect to pick a handful of your affiliate reviews or your ecommerce store to promote your work, YOUR OWN digital catalog.
Another questionability that may arise, is in terms of technological glitches and responsiveness between software, rendering our project laced with risk to begin with;
ensuring that legal requisites such as regular disclaimers appear in pertinent sections of your catalog, such as foreword, credits or back pages for glossary.
Dont ask me why I selected this picture its just appealing to stimulate creativity!
Tools and Materials:
Software and programs are either free or paid for in a subscription. Most methods employ a version of HTML5, and the basic version is free to use and edit.
You will always be coerced into buying packages, so that's why its so imperative to get it all set in place, in the draft stage itself.
That is the PDF that you will be repeatedly asked to upload into these software's.
LIST OF TOOLS IN MARKET TODAY : (no specific order)
1. Issu.com
2. PUBHTML5 THE SOFTWARE OF CHOICE IN THIS TUTORIAL.
3. FLIPHTML5
4.FLIPBOOK CREATOR
5.Canva.com
6. I spring Flip
7. Yumpu.com: paid plans only for a very interactive digital catalog experience; as a part of CJ conversant affiliate networks. You may even affiliate this for your articles and promotions, to earn commission as part of CJ conversant.
8. Flip Snack
9.Flip Builder.com: http://www.flipbuilder.com/application/interactive-catalog-p...
You might need to type this into your browser search field as I'm unsure of it's link-ability currently.
10.Flipping book
11.D2D-catalog
12.Yudu
13.Flip PDF Builder. ( can be considered in the section below too)
14.For paid or consultancy based larger business structures or if you can afford a private designer on a project basis, here are some worthwhile and highly reputed names I came across in my research quest:
a. Dribble.com
b. Upwork.com
c.99 Designs
d.Guru.com
For the purpose of this tutorial I will only use The free edition , with PUBHTML5 as its least complicated and that's what we want!
CREATING THE PDF DRAFT TO UPLOAD IS A MUST!
The ideal places to start your PDF DRAFT:
1. Adobe InDesign Templates: see attached for free references and templates.
(shh this is from my subscription I have included free templates for your perusal should you like it: ensure you save it according to your articles and projects)
2.Adobe Photoshop and Adobe photoshop cc.
Adobe suit of software and even Adobe spark video and spark posts to get your message across channels.
3. Envato + Tutorials are a great side reference actually a mainstay for our campaigns here in WA.
4. Word.doc and use a free pdf maker and compressor.
5. Autodesk CAD 360 software and c concepts for certain image scales, especially if your niche revolves around home décor and fittings.
6. Microsoft word, excel and Microsoft publisher templates free ofcourse.
7. Google templates that are free.
8. PDF maker free or lite.
9. your paid subscriptions
10. canva.com
11. Did we forget? You tube and flash player ? Stock photography and videos are a great feature to add!
Remember you can use all of these synchronously and make a stellar project.
Stipulated Methods and approaches:
1. Set focus key word to save pdf and document.
2. if free pdf software exists, such as google templates, you can customize these.
3. Another free to low cost option if you dont want the adobe subscription, is to use a canva free 3 sided brochure template. You can edit a number of combinations as to your campaigns and save as pdf.
4. Alternatively, an option is to add your affiliate link to the affiliate linker in canva to work image by image, save and collect as separate pdfs to add to free templates again either in canva, 3 sided brochure or within adobe in design for ease.
5. Work section by section and take it slow there is no hurry, but yes dont deliberate too much. If anything the hit publish button is so gratifying and I keep stressing this albeit a perfectionist of some sort.
BASIC FLOW OF THE PROCESS: REFER TO THIS AS THE FOUNDATION:
1. DRAFT DRAWING ON PAPER OR NOTE PREFERABLY.
2. DELINEATE TEXT AND IMAGE SPACES BY LABELING
3. CREATE PDF AND SAVE AS AN EXTENSION_ECATALOG.pdf
4. ensure all your images are also alt-text saved for SEO and keyword crawl. Pubhtml5 does make your publication crawlable.
you do get rankings by doing this for your e-cataog, much more with interactive elements,
5. UPLOAD PDF TO PUBHTML 5 ONLY AFTER YOU HAVE COMPLETED EVERY NITTY GRITTY EDIT! IT NEEDS TO BE GOOD ENOUGH TO NOT DO SO MUCH ON PUBHTML5.
6.CREATE PUBHTML5 LOGIN CREDENTIALS AS LINK IS PROVIDED BELOW FOR FREE SIGN UP.
7. IF ON DESKTOP RUN THE SOFTWARE AND IT IS SAFE FOR YOUR FIREWALL. MY RECENT SCAN SHOWED NO BUGS AND NO MALWARE DESPITE DOWNLOADING IT. (BUT PLEASE ENSURE YOU HAVE MALWARE PROTECTION)
8. ONLINE MODE IS ALSO OFFERED IN PUBHTML5. USE IF YOU ARE UNSURE OF DOWNLOADING.
9. EDIT YOUR PDF USE THE VIDEOS BELOW TO HELP .
10. A FEATURE TO ADD LATER IS THE WOODEN BOOKCASE EMBED FEATURE, FOR ALL YOUR PUBLICATIONS.
11. ANIMATE, CREATE PAGE FLIP USE MINIMAL MUSIC AND LET YOUR READERS DECIDE TO PLAY VIDEOS. DONT DO AUTO PLAY OF ANY VIDEOS IT WILL TICK THEM OFF AND YOU GET A BOUNCE RATE OUT.
12. NOW IS A GOOD TIME TO SEND THIS TO ALL YOUR EMAIL SUBSCRIBERS .
INCLUDE A FEW LINES AND GET TO ADDING THE ECATALOG.
Alternatively, text message marketing is catching up these days and can be used to promote all your commercial campaigns faster and wider spread,
13. PUBLISH YOUR CATALOG and ensure to EMBED IN WORDPRESS.
14. CREATE A PINTEREST PIN FOR YOUR CAMPAIGN
15. PROMOTE YOUR WORK EVERYWHERE YOU CAN THINK OF;
A. LINK OUT IN QUORA
B. FACEBOOK
C. INSTAGRAM.
D. WHATS APP
E.GOOGLE PLUS
F. PINTEREST.
G. ALTERNATIVELY CREATE A FREE ADOBE SPARK POST AND SPARK VIDEO TO PROMOTE A SLIDESHOW OF YOUR CAMPAIGN. ADD A FEW NOTES TO IT AND PUBLISH IN LINK WITH YOUR NICHE WEBSITE. THIS GETS PUBLISHED TO ADOBE COMMUNITY AND SOCIAL.
H. SEND TO ALL YOUR FOLLOWERS IN INSTAGRAM MESSAGES USE YOUR MESSAGING TOOL FOR THIS.
YOU'RE OFFICIALLY DONE AND DUSTED PROCEED TO SELECT A NEW EXPERIMENT TO TRY AGAIN :)
6. PUB HTML5 is free and some video links are as follows:
</
More can be found in you tube as there are volumes for your taking.
Some involve photoshop but in most cases you can get away free using WORD.doc templates and free google templates or canva. pdf with a URL link to your niche website. Save and download as pdf.
Its best I add the links to videos that is pretty self explanatory instead of me re iterating my understanding of the software. It may give you clarity of perspective.
Meta description: A comprehensive walk through the mesmerizing world of Tooth whitening Products and systems. This is the place for the most comprehensive list of all your tooth whitening solutions that flow to your incisal tips.
FOCUS KEYWORD: set your own focus keyword now !
It has to be the same one you chose to publish .
In my example it is tooth whitening products and systems.
LAST BUT NOT LEAST, DONT FORGET TO MENTION HOW OFTEN YOUR RESOURCES MAY NEED Updating and own it. It shows dedication and passion to your target audience.
Actually, for a person like me this kind of exhaustive Training is a little bit hard, but at the end of the day I can say to me - if you did, why can't I.
I will definitely go to apply the actions but will take some time.
Thanks for putting a lot of sincere efforts to teach the community which include people like me who are not that tech savvy.
Its really going to help.
Warm Regards,
Gaurav Gaur