Video marketing is an effective strategy for selling your brand if you're willing to make it work for you. Choosing the right platform to broadcast your videos is an important success factor.
What comes naturally to most video creators is YouTube; it's the best platform to reach a wide range of video lovers. But YouTube isn't the only platform for you to broadcast your videos. We have other video sharing platforms like Facebook, Twitter, Instagram, and LinkedIn.
However, YouTube is the most ideal platform if your goal is video marketing – brand awareness, engagement, and conversion. That's why this tutorial is focused on ways to improve your YouTube video marketing.
Let's delve deeper, first on the YouTube marketing funnel, and then YouTube SEO and tools.
The YouTube Marketing Funnel
YouTube offers so much to brands that they leverage on it for driving brand awareness.
It has about 2 billion active monthly users, a search engine that helps viewers locate your videos and tools for video creation.
That's why YouTube fits in nicely at the top of your marketing channel. I would prefer to call it your YouTube marketing funnel.
So we have at the top of this funnel, creating brand awareness and engaging your viewers.
YouTube search is a great way to gain the desired awareness if you know how to position your videos. It has a search algorithm that works closely like Google's (don't forget that they are both owned by the same company).
So your SEO becomes very necessary if you want the right people to find your videos and your brand, meaning that your videos have to rank as high as possible. And to get this done, your videos have to be optimized with the right keywords.
Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.
Peter