11. Make Your Subject Line Expressive

You should take the time and get input from colleagues to come up with a subject line that will make people open and read your emails.

If the subject line is boring or uninteresting, people won't open emails. Your subscribers will be engaged if you create a positive experience that is consistent. You must tailor your content to their needs.

12. Make Data-Driven Choices

You should pay attention to these two areas:

  • Click-through and open rates for different email types
  • Conversion rates of visitors to subscribers.

You will not get the desired results if your email marketing campaigns are sent without thought. It doesn't matter if a strategy works for one company, it does not mean that it will work for you. It is important to make data-driven, not wishful thinking decisions.

13. Remember to Include Social Media Links

You want your subscribers to send your content on social media to other potential subscribers, so include your social media links in every email. Next, ask recipients to share the content on social media and forward it to a friend. This will help you grow your email list, gain more readers, and increase site traffic.



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Henry-II Premium
We need to segment our email list. The more specific we deal with each person, the better. It is impossible to send a separate email to each person. But sending the same email to everybody results in low conversion. So creating groups of people in our email list is the way to go.

Thank you for this training.
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Aussiemuso Premium Plus
That's great advice, Henry. It would be great if we could send a fresh email to each person but just not possible. I try to keep their needs in mind.

Lily
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Shanib Premium
love this thank you
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Aussiemuso Premium Plus
That's great to hear Shani. You've made my day.

Lily
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Zoopie Premium
All great advice.
Thanks
Stephen
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Aussiemuso Premium Plus
I appreciate the feedback, Stephen. You've had so much more experience than I. It's good to know that I'm on the right track.

Lily
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RCanty Premium Plus
Thanks for another great post, Lily! I hope to put this into practice real soon.

Canty
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Aussiemuso Premium Plus
Excellent Canty.

Lily
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1Rudy1 Premium
Great suggestions, Lily!

Rudy
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Aussiemuso Premium Plus
Thanks, Rudy.
At some point, we all wonder if what we are doing is working, so these tips are a good check to start.

Lily
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1Rudy1 Premium
So true, thanks Lily!

Rudy
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