11. Make Your Subject Line Expressive
You should take the time and get input from colleagues to come up with a subject line that will make people open and read your emails.
If the subject line is boring or uninteresting, people won't open emails. Your subscribers will be engaged if you create a positive experience that is consistent. You must tailor your content to their needs.
12. Make Data-Driven Choices
You should pay attention to these two areas:
- Click-through and open rates for different email types
- Conversion rates of visitors to subscribers.
You will not get the desired results if your email marketing campaigns are sent without thought. It doesn't matter if a strategy works for one company, it does not mean that it will work for you. It is important to make data-driven, not wishful thinking decisions.
13. Remember to Include Social Media Links
You want your subscribers to send your content on social media to other potential subscribers, so include your social media links in every email. Next, ask recipients to share the content on social media and forward it to a friend. This will help you grow your email list, gain more readers, and increase site traffic.
Thank you for this training.