14. Create Your Own Lists

Many businesses make the costly mistake of buying subscriber lists instead of building their own. It sounds like a good idea: purchase 10,000 email addresses and market to them for a fixed fee. Campaign Monitor and major email providers prohibit this practice. They may not have heard about your company before and may consider what you send as spam.

A second thing to consider is that, if a data file is up for sale, it is likely that other businesses have also purchased it. These businesses will then be sending irrelevant emails to these contacts. Is it really possible to believe that people who have been on a purchase list will be open to receiving your offers if they are constantly being sent emails?

No one likes to get unsolicited emails, it’s annoying and illegal and could get you banned for spamming. Don’t do it!

15. Segment Data Lists

You should send targeted content to segments of audiences. This is based on the actions recipients take (e.g. Clicks, opens, purchases, and sign-ups. Segmentation is a great way to get the most significant metric lifts that companies require if done right.)

Segmenting your data by region will result in higher engagement and a lower unsubscribe rate.