6. Create Little Variations of Already Successful Ad Copy

It can be difficult to always find time to think of brand new ads with a better chance of converting clicks than your current campaign ad.

Instead of changing the entire ad just go ahead and make a little change to a word or change the positioning of the two description lines.

You will notice that sometimes even the smallest changes can have a major impact on your AdWords performance.

So when next you’re dreading the task of creating new ads, just try to just change a couple of words. This will give you some information to work with next time and possibly a nice little improvement in conversion rate.

It is often seen that achieving a small increase also helps build your mind and inspire you to write new and even better ads.

7. Expand Your Keyword List

When you find out keywords that are driving quality traffic and conversions regularly, consider expanding them from a precise match to a Broad Match.

This will make sure your ad is shown for more search phrases, which should mean getting you more traffic.

If you do expand to broad Match, make sure you keep an eye on which word selection is sending traffic.

When you identify any that are not important to your business, add them up to your negative keywords list by going to the Keywords tab in AdWords.

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Paul2012 Premium
You just eased my plan.. I will be sharing this training to a member who has been on my neck lately for Adwords campaign.

SeunJeremiah Premium
Thumpsy it's good to have you around once again, and Moreover that this tutorial would be of great help is absolutely amazing. Please do share this with whoever needs it. Thanks alot.
emimos12 Premium
Very useful training to leverage upon.
SeunJeremiah Premium
Thanks Emimos for stopping by, you will notice over a period of time, many people don't understand ways to improve their Adword campaign, but this tutorial will take them through and achieve success doing that.
Mick18 Premium
Thanks, I will bookmark for when I'm ready to do an adwords campaign.
SeunJeremiah Premium
There's absolutely no problem Mick, take your time to prepare for your Adword campaig. Please do make use of this when the need arises. Thanks so much.
timstime20 Premium
Another great tutorial ... thanks
I’ll be going back to this one as I continue to grow
SeunJeremiah Premium
Thanks Tim for appreciating this tutorial, believe me I will love to see you continually grow, improving an Adword Campaigns shouldn't be difficult if this tutorial is followed diligently, please do come back for this. Cheers!