6. Create Little Variations of Already Successful Ad Copy

It can be difficult to always find time to think of brand new ads with a better chance of converting clicks than your current campaign ad.

Instead of changing the entire ad just go ahead and make a little change to a word or change the positioning of the two description lines.

You will notice that sometimes even the smallest changes can have a major impact on your AdWords performance.

So when next you’re dreading the task of creating new ads, just try to just change a couple of words. This will give you some information to work with next time and possibly a nice little improvement in conversion rate.

It is often seen that achieving a small increase also helps build your mind and inspire you to write new and even better ads.

7. Expand Your Keyword List

When you find out keywords that are driving quality traffic and conversions regularly, consider expanding them from a precise match to a Broad Match.

This will make sure your ad is shown for more search phrases, which should mean getting you more traffic.

If you do expand to broad Match, make sure you keep an eye on which word selection is sending traffic.

When you identify any that are not important to your business, add them up to your negative keywords list by going to the Keywords tab in AdWords.