3. Lower Bidding For Keywords With Conversion Costs Above Your Budget.

A quick filter on your AdWords account will help you reduce the money and time you spend that your unprofitable keywords have.

If you take a glance at the last 28 days since you last optimized your bids you’ll be able to locate all unprofitable keywords and make changes.

4. Pause Underperforming Keywords

Always check the performance of keywords for each of your campaigns.

In the beginning stages of a campaign, I suggest this be done every day.

Once things are going fine, you can move it back to 2 or 3 times per week. Watch out for the keywords which are bringing in the traffic but not conversions, or keywords that have increasing bounce rates.

Since you’re paying for those clicks, if they’re not turning into leads or sales, put those keywords on hold immediately.

5. Include Your Target Keywords in Your Adverts

It sounds expected, but if your ads don’t include the keywords you are bidding on within your ad copy then your CTRs will be helpless and you will potentially pay more than you need to. So you should always Include your target keyword in the headline and again within the ad copy and again in the display link.

Join the Discussion
Write something…
Recent messages
Paul2012 Premium
You just eased my plan.. I will be sharing this training to a member who has been on my neck lately for Adwords campaign.

SeunJeremiah Premium
Thumpsy it's good to have you around once again, and Moreover that this tutorial would be of great help is absolutely amazing. Please do share this with whoever needs it. Thanks alot.
emimos12 Premium
Very useful training to leverage upon.
SeunJeremiah Premium
Thanks Emimos for stopping by, you will notice over a period of time, many people don't understand ways to improve their Adword campaign, but this tutorial will take them through and achieve success doing that.
Mick18 Premium
Thanks, I will bookmark for when I'm ready to do an adwords campaign.
SeunJeremiah Premium
There's absolutely no problem Mick, take your time to prepare for your Adword campaig. Please do make use of this when the need arises. Thanks so much.
timstime20 Premium
Another great tutorial ... thanks
I’ll be going back to this one as I continue to grow
SeunJeremiah Premium
Thanks Tim for appreciating this tutorial, believe me I will love to see you continually grow, improving an Adword Campaigns shouldn't be difficult if this tutorial is followed diligently, please do come back for this. Cheers!