1. Write Compelling Advert Copy
It seems very easy but you have to take the time to write outstanding content that includes strong calls to action your advert performance will be average at best.
Take a peep into your competitors’ ads and try to write a stand out copy different from the competition.
Think about your business’s unique selling abilities and experiment by testing at least two adverts in every Ad campaign.

2. Check Your Dimensions Tab For Bid Adjustment.
If you have been using your AdWords account for a minimum of 2 to 3 months and have more than 100 conversions, then you are going to have a lot of data that will allow you to make better optimizations. Bid adjustment is an optimization that you can carry out pretty quick.
You have the opportunity to adjust your bidding dynamically depending on what time of day or week it is. This will enable you to change your bidding according to your conversion data for any given time or day.