8. Use RLSA In Separated Campaigns

RLSA means “remarketing lists for search ads”. RLSA is remarketing lists that are meant for targeting past visitors when they are back searching for relevant search queries.

A lot of times, promoters use RLSA in the original search campaigns and ad groups and setting higher bid adjustments for users who are a part of the RLSA list.

This is seen as a great strategy that is definitely worth using, but there’s a way to make it even more interesting.

Try differentiating your search campaigns to cold audience and RLSA. Remove the RLSA lists from the odd audience campaigns, and target them in the RLSA campaigns.

The con of splitting RLSA into different campaigns is that it needs many days after day follow up. The benefits are that it helps you to fully control your RLSA bids (which is, of course, going to be higher, since returning users are worth a higher bid), and you will be able to place your ads uniquely since these users are familiar with you.

9. Exclude Poorly Converting Locations

If you’re advertising in a large area you’ll most likely have some areas that aren’t converting as well as others.

By looking into the Dimensions tab and then clicking on View Geographic you’ll be able to see a list of your ads performance in any geographical area. I’ll suggest you narrow the columns down, so you get a total data from only the Country or Region.

If you’re only running ads in a single state, I suggest you add the Metro Area or City columns to get more specific data.

Join the Discussion
Write something…
Recent messages
Paul2012 Premium
You just eased my plan.. I will be sharing this training to a member who has been on my neck lately for Adwords campaign.

SeunJeremiah Premium
Thumpsy it's good to have you around once again, and Moreover that this tutorial would be of great help is absolutely amazing. Please do share this with whoever needs it. Thanks alot.
emimos12 Premium
Very useful training to leverage upon.
SeunJeremiah Premium
Thanks Emimos for stopping by, you will notice over a period of time, many people don't understand ways to improve their Adword campaign, but this tutorial will take them through and achieve success doing that.
Mick18 Premium
Thanks, I will bookmark for when I'm ready to do an adwords campaign.
SeunJeremiah Premium
There's absolutely no problem Mick, take your time to prepare for your Adword campaig. Please do make use of this when the need arises. Thanks so much.
timstime20 Premium
Another great tutorial ... thanks
I’ll be going back to this one as I continue to grow
SeunJeremiah Premium
Thanks Tim for appreciating this tutorial, believe me I will love to see you continually grow, improving an Adword Campaigns shouldn't be difficult if this tutorial is followed diligently, please do come back for this. Cheers!