Tools And Techniques Involved In SEO Audit

I want to start this training with a question.

What is an SEO Audit and why is it so important?

Ensure you read this training to the end so as to comprehend fully the tools, importance and techniques for making an SEO audit.

SEO Audit consists of a detailed analysis of the current status of your website to detect the main SEO errors, opportunities and difficulties.

It would be like carrying out a SWOT analysis, which allows us to know the current situation of a company in order to define a strategy .

Something very important in an Audit is that once the main errors have been detected and the relevant solutions proposed, a work process is created, or workflow, which allows to structure and list the tasks based on the importance of each one of them.

In this way, those most important to the project are prioritized, starting with the most critical tasks with the greatest impact, to the least relevant.

Here goes the Checklist with the steps to follow during an SEO Audit

Now that you know why an SEO Audit is necessary, we can now detail all those factors that we are going to deal with throughout this analysis.

For this, I have created a separate checklist in these two blocks:

On-Page: Technical SEO aspects (indexability, crawling, WPO, sitemap, etc.) and Contents (meta tags, headings, web architecture, keywords, etc.) are covered .

Off-page: All aspects that depend on external sites to our website (incoming links, authority, link profile, etc.) are analyzed.