You website should not be about you and your services. It should be about how you can help your visitors. Your objective should be to build a relationship of trust with your visitors not to make a sale. Sales come after people know, like and trust you.

Use you blog/website appropriately. Reference materials are best presented on startic web pages. News and other time sensitive material go to blogs. Talking about the importance of a go-kit when you need to evacuate goes on the blog. How to create a go kit goes on a page.

Pay attention to how search engines display your site. Change your title and display if necessary.

Content should be relevant, helpful information. Good content, kept fresh will keep visitors coming back, but be sure to incorporate appropriate key words into the content so search engines can find them.

Please comment and ask questions. Shares will be nice too. Please suggest ways this training can be improved.