Advantages of having an opinion system in an ecommerce.

In a globalized world with so much market competition, customer satisfaction has become a key point for the success or failure of a business. Increasingly, companies need to build an excellent online reputation and have a good presence on Google to stand out from their competitors.

But how is this achieved? There are still many users who perceive online shopping as a risky task. That is why, over time, new ecommerce tools have been emerging that improve the shopping experience. Among them, opinion systems like Revi .

Online opinion systems play a decisive role in the purchase of a product or service through a website. They offer the necessary confidence to the users and, consequently, they manage to increase the conversions.

The objective of this article is to present the multiple advantages that these tools have for an ecommerce and how to manage them correctly to increase the confidence of potential customers.

Index

What is an online review system?

What business is it aimed at?

How to manage opinions online

Negative online reviews

What is an online review system?

An online opinion system is a tool that allows customers to publish their shopping experience in an ecommerce and allows sellers to obtain feedback in the easiest and most effective way. In this way, when a potential buyer is interested in a product, they can read and learn about the shopping experience of other users.

Although there are several online opinion systems in the market, the operation is very similar in all of them.

Once the user has made the purchase, the customer receives an email a few days later where he can assess some general aspects of the store, such as the shipping or customer service, as well as the products individually (depending on the tool and subscription contracted). These comments are published so that other customers can find out about the different shopping experiences.