You have a website. You want to promote it using PPC (Pay Per Click). How do you effectively accomplish this within what some would say is the "unstable" world of PPC these days. That is what I have dedicated this resource to, the best techniques for creating quality and successful PPC campaigns, regardless of the PPC network that you are using.


Google tends to really respect blogs in this day and age because they contain unique content, they are typically updated regularly, and they're very SEO friendly....and this applies to even PPC landing pages. Anything that qualifies for Google's SEO ranking, typically is in the good books with Google Adwords for paid campaigns.

Google Adwords, and to some degree MSN Adcenter (includes Bing and Yahoo), are becoming much tougher on affiliate marketers, in other words, anyone promoting other people's products. Some things that they are looking for in reference to landing pages are:
  • multi-page websites
  • unique content
  • no bridge pages (where the full intention is getting people to "click" on affiliate links)
  • highly relevant content
  • your own website

Google obtains the greatest percentage of all search traffic online. In 2011 however, they did a complete wipe of the affiliate marketing industry, suspending close to ONE MILLION accounts in total. There were too many rogue affiliate marketers (in particular within the "make money" and "dieting" niches) within the Adwords network, instead of manually removing the bad ones, they cleared the slate.

If you follow the above guidelines and you utilize your website to create relevant pages to the keywords you are promoting you should be fine (no guarantees). There has never been a better time to be a PPC marketer if you can successfully master Google Adwords, as the competition has dwindled because of these suspensions.

If you do not already have an account with Google Adwords, I suggest you get one now. If you have been suspended, you can also try creating another account as sometimes they do allow you back in.

http://adwords.google.com

And if you don't have a MSN Adcenter account (which allows you to promote your ads within Bing and Yahoo) you can get them here:

https://adcenter.microsoft.com/

**Although they do not get as much traffic as Google, Adcenter can still can lead to many conversions. Do not overlook Bing and Yahoo as quality traffic sources, because their user base is a very good one.



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Ty Johnson Premium
Thanks for the training, I have been wondering about PPC a lot recently.

Do I understand correctly that you should NOT be using PPC ads linked directly to a replicated website from your affiliate program?
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Kyle Premium
Not the best...chances are it won't meet the quality standards (often times these merchants do not know what they are doing) and I strongly believe that Adwords is doing dupe content checks these days.

All of the principles that apply to SEO (quality, not too many affiliate links, no bridge pages, no dupe content, no keyword stuffing) I would also apply to your PPC campaigns. The two are very closely tied.
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Kyle Premium
In saying this, Facebook Ads and MSN Adcenter are a little less stringent on their rules, so it does depend on which PPC network you are using Ty.
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Alam Premium
Kyle I have gone through your training again, you have mentioned to create separate page and write unique and quality content for each ad group, how many keywords should be in one Adgroup and some people says to have one keyword per Adgroup.

And one more thing, if I am promoting and targeting work from home scam than my domain should be also relevant right like workfromhometoday.com or something like that..I can't have makemoneyonlinetoday.com and promoting work from home scam by creating separate page.. I hope you understand my point of question..

waiting for your reply.

And what suggestion will you give for Google Adwords image PPC..
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Lou47 Premium
Thanks Kyle for the reply. Definitely, quality content is crucial and I include this with my recommendations(I guess I took it for granted that good content is a no brainer for many here in WA). Conversions do go down a little with this method but as you say, if you want to use google....I don't know of any other way.

But including different links on the side bar that lead the person where you want them to go can possibly help improve conversions....

Open to any recomendations....
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Lou47 Premium
There is a way of using bridge pages and affiliate links with Google. The clue with google is that the main page must be where you offer relevant ad info. From that page is where you link....not to an affiliate site but another page on "YOUR" same webpage. And maybe even a third and fourth page. You can then use affiliate links (cloaked of course) to drive traffic to the the affiliate offer.

The format should be like this:

Main Relevant Page ------>link to second Relevant page------> Optin------>Offer page------> and then -------> affiliate link to offer------> Money

You can skip the optin page if desired.

But collecting emails is important.
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Kyle Premium
Yeah, this is a definite way around most things, but it is not 100% proven. If you get a manual review and they don't like the "quality" of your content, goodbye account. I have run some tests that were PURE quality content (although in the midst of the huge account wipe), and Google still didn't like it.

Things have subsided quite a bit and Google is allowing marketers back in the game that are offering value. Your strategy is a good one if you are are affiliate marketing, but remember every new page you send people to is going to dilute conversions. Unfortunately this is not the maximal way to get converting campaigns, but it will have to do if you have want to affiliate market within the Adwords space.
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Lou47 Premium
You can also just send google ads to a primary good quality content page and then put a link that goes to another page in your website (secondary page) and this Secondary page can have affiliate links without problem.
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Kyle Premium
Google Adwords has seem to move in and out of favour of affiliates using PPC to promote Wealthy Affiliate. They have slacked off as recently as Feb 2012 on stringent suspensions towards affiliates in the make money niche, however it still happens.

The best approach, as in marketing, is to offer value. Google will have a lot more respect for you if your landers offer value and are not pure promotions.
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Lou47 Premium
"offer value" is definitely the clue in maintaining a good status with Google. But I still wouldn't put any affiliate links in the first page. Google may consider it a "Bridge page" and suspend your account.

That first page must connect with another page in Your website before redirecting to any other webpage like an affiliate offer.
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dc001 Premium
Google Adwords has seem to move in and out of favour of affiliates using PPC to promote Wealthy Affiliate. They have slacked off as recently as Feb 2012 on stringent suspensions towards affiliates in the make money niche, however it still happens.

The best approach, as in marketing, is to offer value. Google will have a lot more respect for you if your landers offer value and are not pure promotions.
Reply
I actually have a Google Adwords account although I have never used it. Have a gift card for 75 Euro at the moment. The reason I do not use this is that I have been told that you have to pay anyone who clicks on anything without in fact getting a sale, so eventually, you end up losing money.
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AarchiK Premium
I actually have a Google Adwords account although I have never used it. Have a gift card for 75 Euro at the moment. The reason I do not use this is that I have been told that you have to pay anyone who clicks on anything without in fact getting a sale, so eventually, you end up losing money.
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manimage Premium
I lost..I can't even see the WP info about my blog. How can I change the setting of my creating blog..Please help.
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Brooklyn57 Premium
I lost..I can't even see the WP info about my blog. How can I change the setting of my creating blog..Please help.
Reply
Arbecce Premium
Is this information to be used only with the Mad Marketing Method? I'm confused. I have a website blog is not really directed at any niche and I don't have anything to sell to anyone there.
The one that I do have that is directed to a specific niche, is linked to my website which I pay for as a distributor. I can't see how I can write blogs and posts sending people there because once they look at it, the information goes to the company, not me.
The last one I have which is affiliate linked to WA seems to be all done by itself. If anyone is sending me email from there, I have no way to get it back so how would I even get started? The email doesn't work so I can't communicate with anyone who is interested in the MMMC.
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bassman Premium
Is this information to be used only with the Mad Marketing Method? I'm confused. I have a website blog is not really directed at any niche and I don't have anything to sell to anyone there.
The one that I do have that is directed to a specific niche, is linked to my website which I pay for as a distributor. I can't see how I can write blogs and posts sending people there because once they look at it, the information goes to the company, not me.
The last one I have which is affiliate linked to WA seems to be all done by itself. If anyone is sending me email from there, I have no way to get it back so how would I even get started? The email doesn't work so I can't communicate with anyone who is interested in the MMMC.
Reply
mbithe Premium
You lost me with the 'landing page" and "squeeze page". What is the difference?
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Esh Premium
You lost me with the 'landing page" and "squeeze page". What is the difference?
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Steve1969 Premium
Google has disapproved my PPC advert, saying I've violated their landing page policy. Is this because of the WA B&F page urging the visitor to give up his name and e-mail address to gain access to the free internet marketing course????
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drjohn24 Premium
Google has disapproved my PPC advert, saying I've violated their landing page policy. Is this because of the WA B&F page urging the visitor to give up his name and e-mail address to gain access to the free internet marketing course????
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Mikes Premium
Nope, it is because you are not allowed to use ppc for capturing email addresses.
So this method won't work with Google.
Reply
RichieRichJr Premium
Nope, it is because you are not allowed to use ppc for capturing email addresses.
So this method won't work with Google.
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bizgrrl Premium
Good to know the opt-in conversion rate should be about 1 out of every 5 people.

I was selling decently with Google AdWords, until they suspended me from using their service again. They never even clearly told me what the problem was (I guess it was 'cause I was direct linking to landing pages that weren't my own which hadn't been a problem with them before, rather than using my own). Be careful!
Reply
Premium
Good to know the opt-in conversion rate should be about 1 out of every 5 people.

I was selling decently with Google AdWords, until they suspended me from using their service again. They never even clearly told me what the problem was (I guess it was 'cause I was direct linking to landing pages that weren't my own which hadn't been a problem with them before, rather than using my own). Be careful!
Reply
Mikes Premium
Are squeeze pages still allowed by Google?
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RichieRichJr Premium
Are squeeze pages still allowed by Google?
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eccarguy Premium
i guess i just don't get it man
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Pontiff Premium
i guess i just don't get it man
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freddie Premium
take care of your landing page! this is a warning against adwords!
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rob5600 Premium
take care of your landing page! this is a warning against adwords!
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Fanciadance Premium
I found this page really useful. Bookmarked it to come back to as I am just about to start building my blog and funnel
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Ambitious_James Premium
I found this page really useful. Bookmarked it to come back to as I am just about to start building my blog and funnel
Reply
reefswimmer Premium
wow, Augusta, you may be on to list-builders I sure never thought of. How do you use keywords like Search by Phone, or Run background check. ???
Diane, reefswimmer
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cmyers Premium
wow, Augusta, you may be on to list-builders I sure never thought of. How do you use keywords like Search by Phone, or Run background check. ???
Diane, reefswimmer
Reply
LittleRhody Premium
you forgot to mention that yahoo search merged with MSN recently so now both search engines will be working together.
Reply
sherry_d Premium
you forgot to mention that yahoo search merged with MSN recently so now both search engines will be working together.
Reply
augusta Premium
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