First it was Panda, the Penguin and now Hummingbird. Did you know hummingbirds are the only bird that can fly backwards? Perhaps that is why the Hummingbird search got its name. Hummingbird takes a key word and backs up to look at its context.
If you search for hummingbird the results are all about the bird with the last item on page 1 being about the hummingbird algorithm. If you search on hummingbird algorithm the search engines know you want to see information about Google’s hummingbird and you don’t get anything about the bird.
So why is it important to understand the Hummingbird algorithm? Because searches are changing. The more you can put your keyword in context the better your article will rank. Again content is king. Rather than repeating you key word, look for synonyms. When your context is clear, your reader is more focused and the search engines know what your article is about.
Keywords remain important, but they are not what they were. We have to put our keywords in context.
The language used in the in the internet world is crucial to help both users and search engines find the information they are looking for. Semantic search makes finding what we want easier. But we have to make sure our article is focused and the context is clear.