First it was Panda, the Penguin and now Hummingbird. Did you know hummingbirds are the only bird that can fly backwards? Perhaps that is why the Hummingbird search got its name. Hummingbird takes a key word and backs up to look at its context.

If you search for hummingbird the results are all about the bird with the last item on page 1 being about the hummingbird algorithm. If you search on hummingbird algorithm the search engines know you want to see information about Google’s hummingbird and you don’t get anything about the bird.

So why is it important to understand the Hummingbird algorithm? Because searches are changing. The more you can put your keyword in context the better your article will rank. Again content is king. Rather than repeating you key word, look for synonyms. When your context is clear, your reader is more focused and the search engines know what your article is about.

Keywords remain important, but they are not what they were. We have to put our keywords in context.

The language used in the in the internet world is crucial to help both users and search engines find the information they are looking for. Semantic search makes finding what we want easier. But we have to make sure our article is focused and the context is clear.



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RaeAnnePond Premium
Thanks for the information. I have bookmarked the sites you recommended. Thank you again.
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johnwnewman Premium
Thanks for the update! :-)
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Dinh Premium
thanks for sharing and raising the importance of keywords in context.
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katzee Premium Plus
Thanks for drawing our attention to this Bill. More than ever, it is important to have a good grasp of language to keep things in context, so one needs to keep reading and studying this too, as well as the tech information.
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Loes Premium
Thank you Bill, when I understand right:
Suppose my phrase is: Wealthy Affiliate has an awesome education resource
then also counts:
The awesome community of Wealthy Affiliate
The education is awesome
The open education resource of Wealthy Affiliate has
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bill808 Premium Plus
The way I understand it, "education resource" would be used to put "Wealthy Affiliate" in context. If you also said, "For great training about internet marketing check out Wealthy Affiliate." "training and "interenet marketing" would also be used to identify the context. Long tail key words have become very important in SERP. Also, the more we can incorporate words and phrases that set up the context the better. Try to use several different context related key words throughout an article rather than repeating a keyword phrase.
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Loes Premium
That's indeed more natural writing:)
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