The Influence Of Colors On Conversions And Sales.

More than one user has given up buying when entering a physical establishment and noticing a dark color on the walls. Or even go to an online store and appreciate an exaggerated color palette in the design, causing eyestrain or labeling the site as unprofessional.

This behavior is associated with the psychology of color. There are shades that have the power to drastically change the mood, as well as others that positively influence mood, increasing the desire to buy.

That's what the term "color in marketing" is attributed to, because yes, the color palette affects the level of conversion. And, this in turn, also alters the browsing rates of a website.