DoFollow Links
The word or phrase do-follow link refers to the regular link that exists within your content. It is referred to as "do follow" to show that the connection is not under any restriction of any kind. It can also deliver expected value to establish authority, relevance and pass link juice to the referred content.
The HTML of this link should look like this :
< a href = “mywebsite.com”> my web site </a>; (Apology to those who do not like coding).
As you can see from above, the code is just the default value and specification of a normal link code. Let us begin to see the importance of these do-follow links.
Importance of Do-Follow Links and how they help to rank
When they refer to links impacting ranking, many times, they refer to backlinks. They are a significant part of search engine ranking factors. Let us see how search engines value them.
- Link Building: Search engines value link building when they are built naturally than when they are bought. They see link exchange or buying as black hat SEO and penalize it.
- Getting do-follow links from trustworthy or authority sites impacts positively on the page it cites. But if you generate backlinks from a spammy website, it in turn impacts negatively.
- It should be relevant to the content it refers to, and the anchor text should also be highly relevant.
Reply
You are right, Webmasters from Big websites use the nofollow link to refer to smaller websites.
The use it to say "although I am linking to this website, but it is not an authority"
I hope you got the gist
Ayodeji
Joe
Thank you for taking out time to see the training.
To stop search engine from seeing your pages you use a noidex meta tag or a robot.txt file on the page. See this from Google
https://developers.google.com/search/docs/advanced/crawling/block-indexing
But the no follow instruction is just an added instruction webmasters include in a link to show that although they are linking to your websites but search engines should not see it as an authority.
An example of a tool that can help you check you no follow and dofollow backlink is the ahref backlink checker. You can check the backlink profile of your website for free. See below
https://ahrefs.com/backlink-checker
Ayodeji
Hello Steve, Kindly let me know where you need me share more light. I will be glad to do that
Ayodeji
